7 reasons I reckon this is among the best FTSE 100 shares to buy 

This FTSE 100 stock has proven its mettle in an otherwise difficult year. And it has a lot going for it in the future. Should I buy now?

| More on:

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

2020 was a testing year for many FTSE 100 stocks. Companies were unable to operate fully, which dented their financials. But some have come out ahead despite the pandemic setback. 

One of these is the FTSE 100 sports retailer JD Sports Fashion (LSE: JD). I counted not one or two reasons it stands out, but a whole seven of them. 

Robust financials

The first set of reasons relates to its financials. It is one of the biggest index gainers in today’s trading so far, after it released its final results for the year ending 31 January 2021. There are a number of positives to note here:

#1. Revenues: Even though in-person shopping was significantly reduced, the company’s revenues have risen marginally. 

#2. Profits: It even managed to stay profitable, with only around a 5% hit to pre-tax profits. 

#3. Cash: JD Sports Fashion has substantially increased its cash pile. Its net cash, which is cash and equivalents less interest-bearing debt, is up more than 85% to £795mn. 

#4. Dividends: It has not just resumed dividends, but increased them by five times from the year before. Its dividend per share is at 1.44p up from 0.28p earlier. 

Braced for a bright future

Moreover, its operating environment has just begun to look a whole lot better for reasons ranging from its own expansion plans to the end of the lockdown. In detail, these are as follows. 

#5. Diversified group: While JD Sports Fashion’s biggest markets are the UK and Ireland, accounting for 40% of the total sales, I reckon that a big reason it has been able to sustain high performance even during the pandemic is its dispersed presence in the rest of Europe and US as well. Together they make for 55% of the company’s sales. Its recent acquisitions in the US and Poland are likely to strengthen its position in these markets further. 

#6. Retail sales growth: Retail sales grew by 8.3% in March for the UK, compared to the year before according to a survey by the British Retail Consortium and KPMG. Even though many categories, including fashion are in decline as stores were closed, broad retail growth is encouraging. Moreover, there has been a big spurt in online sales. I think this bodes well for post-lockdown sales for non-essential retailers. 

#7. Optimistic forecasts: With much going for it, JD Sports Fashion expects pre-tax profits to increase between 34% and 41% in the next year. I think this would show up in a further increase in its share price. 

What can go wrong for JD Sports Fashion

While the risk appears to be waning, I will still be a bit nervous till the pandemic is truly over. We could end up in another lockdown, greater uncertainty can mean people stop spending online too, and even robust companies like JD Sports Fashion can struggle over time. 

The takeaway for the FTSE 100 stock

I see that as a small chance though. I think the FTSE 100 stock has had a lot going for it for a while now. Going by its outlook, I think even today, this FTSE 100 stock is a good buy. 

Manika Premsingh owns shares of JD Sports Fashion. The Motley Fool UK has no position in any of the shares mentioned. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

Departure & Arrival sign, representing selling and buying in a portfolio
Investing Articles

Prediction: in 2026 the red-hot Rolls-Royce share price could turn £10,000 into…

Harvey Jones can't believe how rapidlly the Rolls-Royce share price has climbed. Now he looks at the FTSE 100 growth…

Read more »

Businessman hand stacking up arrow on wooden block cubes
Investing Articles

Prediction: Tesco shares could soon climb another 17%

After a strong run for Tesco shares, analysts are optimistic for the start of 2026. Well, most of them are,…

Read more »

UK coloured flags waving above large crowd on a stadium sport match.
Investing Articles

Prediction: the Vodafone share price could soar 40% in 2026

Despite a great 2025, the Vodafone share price is still down 20% over five years. The latest predictions suggest more…

Read more »

Santa Clara offices of NVIDIA
Investing Articles

By January 2027, £1,000 invested in Nvidia shares could turn into…

What could £1,000 in Nvidia shares do by 2027? Our Foolish author explores three potential scenarios for the artificial intelligence…

Read more »

Investing Articles

How to target a stunning £1,000 weekly passive income for retirement, starting in 2026

It's a brand new year and Harvey Jones says this is the ideal time to accelerate plans to build a…

Read more »

Investing Articles

I asked ChatGPT to name 3 epic growth stocks to buy in 2026 and it said…

Harvey Jones is looking to inject some excitement into his portfolio this year and wondered if ChatGPT could suggest some…

Read more »

Businessman using pen drawing line for increasing arrow from 2024 to 2025
Investing Articles

What £10,000 invested in Babcock’s and BAE Systems’ shares 1 year ago is worth today…

Harvey Jones says BAE Systems' shares have been going great guns while fellow FTSE 100 defence stock Babcock has shot…

Read more »

One English pound placed on a graph to represent an economic down turn
Investing Articles

Lloyds’ share price near £1: has the easy money already been made?

With the Lloyds share price struggling to break above £1, Mark Hartley questions whether its years-long rally has come to…

Read more »