This FTSE 100 share price is flying! Should I buy it for my ISA?

This FTSE 100 share has rocketed to new multi-month highs. Here’s why I think it could prove a great cheap UK share to buy today.

| More on:

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

It’s another flat day on UK share markets as investors keep a close eye on the continuing public health emergency. The FTSE 100 is down fractionally on Friday, though not all British blue-chips are struggling for traction.

Indeed, the Burberry Group (LSE: BRBY) share price is soaring after the company announced that full-year results would beat market expectations. At £21.60 per share the fashion giant hit fresh 14-month highs earlier in the session. It’s slipped a bit since then but is still 6% higher from Thursday’s close.

Burberry’s sales recovery

In an unscheduled trading update, Burberry said that “we have continued to see a strong rebound” in business since December. As a result, the designer now expects “revenue and adjusted operating profit to be ahead of consensus expectations” for the fiscal year ending this month.

The FTSE 100 firm said that like-for-like store retail sales are likely to be between 28% and 32% higher in its fourth fiscal quarter. Burberry consequently expects full-year revenues to have fallen 10% to 11% in the outgoing trading year. Adjusted operating margin meanwhile is predicted to be in the range of 15.5% to 16.5%.

What the City thinks

Commenting on Burberry’s results, Sophie Lund-Yates of Hargreaves Lansdown commented: “You can’t keep a classic down for long and, in testament to the refreshed creative direction, Burberry’s sales have finished the year on a high. There were concerns the fashion icon’s products would fail to resonate, with the pandemic stopping customers from splurging on big-ticket clothing.” She said that the better-than-expected sales illustrate “the value of a strong brand”.

Lund-Yates added that the FTSE 100 fashion giant might endure fresh turbulence later down the line, however. She still thinks a disruption to tourism spending could see its normal revenue patterns disrupted for some time. But the analyst added that this would likely represent a temporary problem rather than “an existential crisis”.

City analysts think Burberry’s bottom line will bounce back strongly in the upcoming financial year. A 46% improvement in annual earnings is predicted for the 12 months to March 2022. This leaves the FTSE 100 company trading on a low forward price-to-earnings-growth (PEG) ratio of 0.6.

A FTSE 100 bargain?

Burberry’s sub-1 PEG ratio for the new fiscal year suggests that the fashion brand is being undervalued on the basis of current earnings estimates. But bear in mind that City forecasts can topple if trading conditions deteriorate. And there are certainly significant risks to Burberry’s profits in the short-to-medium term. The Covid-19 crisis and the possibility of ongoing lockdowns and travel restrictions are factors. But the emergence of fresh trade tensions between the US and China could also smack demand in the FTSE 100 firm’s key markets hard.

That said, Burberry is one of the world’s most popular and evergreen fashion brands. And its focus on the fast-growing markets of Asia could help it deliver exceptional profits growth over the long term. I think it’s worth close attention at current prices, but I won’t be buying for now as fashion isn’t a part of the market I know a lot about. I prefer to be like Warren Buffett and stick to what I know!

Royston Wild has no position in any of the shares mentioned. The Motley Fool UK has recommended Burberry and Hargreaves Lansdown. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

Front view photo of a woman using digital tablet in London
Growth Shares

I think this undervalued penny stock has serious potential to outperform

Jon Smith points out a penny stock that's started to rise as the company pushes ahead with a transformation that…

Read more »

Close-up of children holding a planet at the beach
Investing Articles

2 dividend-paying investment trusts to consider for a Stocks and Shares ISA

These two London-listed funds source their dividends globally, offering income investors diversification inside an ISA portfolio.

Read more »

Businesswoman calculating finances in an office
Investing Articles

Waiting for a stock market crash? This FTSE 100 superstar just fell 19% in a day

A stock market crash can be a great time to buy shares. But one of the FTSE 100’s leading lights…

Read more »

Road trip. Father and son travelling together by car
Investing Articles

Rolls-Royce shares down 19%. Why is this major broker still as bullish as ever?

Our writer looks into the long-term investment case for Rolls-Royce shares after a 19% dip, and finds at least one…

Read more »

DIVIDEND YIELD text written on a notebook with chart
Investing Articles

9% yield! But a cut’s coming for 1 of the UK’s most reliable dividend stocks

While other housebuilding stocks have had big dividend cuts in recent years, Taylor Wimpey's been incredibly resilient. But that's set…

Read more »

Bearded man writing on notepad in front of computer
Investing Articles

Stock market crash? 1 Nasdaq share I’m keeping an eye on

With the stock market taking the elevator down recently, out writer has his eye on a company hoping to compete…

Read more »

Young Caucasian girl showing and pointing up with fingers number three against yellow background
Investing Articles

3 risks to the Rolls-Royce share price?

James Beard considers whether enthusiastic investors are overlooking some potentially big threats to Rolls-Royce and its share price.

Read more »

Happy woman commuting on a train and checking her mobile phone while using headphones
Investing Articles

Just look at these tasty FTSE 100 bargains!

Trouble in the Middle East is playing havoc with stock market valuations. But James Beard reckons there are plenty of…

Read more »