Why I’d buy shares in the FTSE 100’s Unilever today

Defensive shares can fall in and out of favour with investors, and maybe all we are seeing now is a cycling down of valuations for companies like Unilever.

| More on:

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

The valuation of fast-moving consumer goods company Unilever (LSE: ULVR) looks keener than it’s been for years.

The FTSE 100 stalwart’s share price is around 3,884p, as I write. And we haven’t seen it as low as this for around three years. Of course, a lower share price doesn’t guarantee a smaller valuation. But over those three years, earnings, cash flow and shareholder dividends have been generally increasing.

Unilever has been grinding on

Despite a slight wobble because of the pandemic, Unilever has been grinding forward doing what most investors expect of it. That is, delivering steady, consistent and defensive gains in its business. But the stock has been slipping lower since last autumn.

One possible reason for the slide is that many investors might have recently rotated out of expensive defensives like Unilever. Instead, many have been buying into Covid recovery stocks such as Whitbread, Barclays, Easyjet and others.

And over many years prior to the coronavirus crisis, defensive shares were popular for their dividend yields. Interest rates were low from cash savings and bonds. And investors bought steady stocks like Unilever instead. But all that buying led to rising share prices and higher valuations.

But it’s common for defensive shares to fall in and out of favour at various times. We tend to prize such businesses for their resilience. And they tend to be less affected by the ups and downs of the economy than cyclical companies. But I think defensive stocks are prone to something of a valuation cycle as their popularity waxes and wanes with investors.

Maybe all we are seeing now is a cycling down of valuations among defensive businesses. If so, this could be a decent opportunity for me to buy a few Unilever shares for the long term. After all, City analysts have pencilled in steady, single-digit uplifts in the shareholder dividend for this year and in 2022. And I reckon the firm’s well-loved brands look set to keep on powering cash flow.

A quality business with slow growth

However, one risk with Unilever is that the pace of growth is slow. The business scores well against quality indicators but it will probably never shoot the lights out with its annual figures for growth in earnings. So, if earnings slip in the years ahead, we could see even more contraction of the valuation. Indeed, the share price could continue to drift lower and I could lose money with Unilever’s shares.

But the forward-looking earnings multiple for 2022 is running near 17. And the anticipated dividend yield is just below 4%. I’m tempted by that valuation because it seems fair for the quality of the enterprise. My plan would be to tuck a few of the shares away to hold for the long term.

But Unilever isn’t the only big-cap defensive stock that’s caught my eye. I’d also run the calculator over AstraZeneca, British American Tobacco, GlaxoSmithKline, National Grid, Reckitt Benckiser and SSE. There are no guarantees that these stocks will perform well as investments though.

Kevin Godbold has no position in any share mentioned. The Motley Fool UK has recommended Barclays, GlaxoSmithKline, and Unilever. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

Three signposts pointing in different directions, with 'Buy' 'Sell' and 'Hold' on
Investing Articles

With a P/E of only 22, is Nvidia actually a top value stock?

Nvidia stock has soared spectacularly over the past few years, on the back of the AI boom. So how can…

Read more »

Bearded man writing on notepad in front of computer
Investing Articles

With a 10.3% yield, could this be the FTSE 250’s best income stock?

Which are the best FTSE income stocks to buy in 2026? I'm seeing some very nice-looking yields, but are these…

Read more »

Businessman with tablet, waiting at the train station platform
Investing Articles

How much do I need in a Stocks and Shares ISA to earn £300 a month?

With the tax burden rising, the Stocks and Shares ISA is looking even better for passive income, but how much…

Read more »

Portrait Of Senior Couple Climbing Hill On Hike Through Countryside In Lake District UK Together
Investing Articles

Don’t wait for a crash: this FTSE 100 dip already offers passive income gold

With markets volatile, Andrew Mackie seeks resilient stocks to grow passive income and build long-term wealth — making the most…

Read more »

Young Woman Drives Car With Dog in Back Seat
Investing Articles

Does a 7.5% yield make this passive income stock a slam-dunk buy?

This FTSE 250 stock offers a chunky 7.5% passive income stream for dividend investors, but there’s a small catch, as…

Read more »

Happy woman commuting on a train and checking her mobile phone while using headphones
Investing Articles

Consider these 2 dirt cheap quality stocks to buy if the UK stock market crashes

Always hunting for undervalued stocks to buy, Mark Hartley outlines his methods and takes a closer look at two potential…

Read more »

DIVIDEND YIELD text written on a notebook with chart
Investing Articles

With an 8% dividend yield and P/E below 7, is this the best value and income play on the FTSE 250?

Mark Hartley's bullish about an undervalued mid-cap UK stock with a strong dividend yield and promising forecasts. What's the catch?

Read more »

Rear view image depicting a senior man in his 70s sitting on a bench leading down to the iconic Seven Sisters cliffs on the coastline of East Sussex, UK. The man is wearing casual clothing - blue denim jeans, a red checked shirt, navy blue gilet. The man is having a rest from hiking and his hiking pole is leaning up against the bench.
Investing Articles

State Pension fears are rising — here’s how I’d use a SIPP to build £1,000 a month in retirement income

With State Pension worries rising, Andrew Mackie is using a SIPP to build tax-efficient retirement income, reinvesting through volatile markets…

Read more »