A popular FTSE 100 stock: would I buy shares in this company today?

FTSE 100 stock B&M European Value (LON:BME) has seen its share price soar, but does it look a good long-term investment?

| More on:

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

FTSE 100 company B&M European Value Retail (LSE:BME) operates physical stores filled with a massive range of merchandise from stationery to garden furniture, hot tubs, and DIY goods. Its unique selling point is simply that its products are very cheap. It sells quality branded goods, but at knock-down prices and consumers can’t get enough.

A FTSE 100 stock showing resilience

While retail has suffered in the pandemic’s wake, this type of business model is proving resilient. People love a bargain, and with little in the way of services and entertainment on offer, consumers are treating themselves to products instead. The group has not been badly affected by UK lockdowns because it has been allowed to remain open. 

B&M now operates 673 UK stores and is on track to open up to 45 new stores during this financial year. It has a price-to-earnings ratio (P/E) of 60, earnings per share (EPS) are 9p, and its dividend yield is 1.5%. The B&M share price has risen over 50% in a year and the company has a market cap of £5.4bn. It’s clearly an expensive stock, but the company remains profitable with clear potential for further growth. That’s very attractive when UK retail is on a downward trend.

Group revenue in Q3 rose 22.5% and the company volunteered to pay its business rates in FY21, costing around £80m. And it also awarded around 30,000 store and distribution colleagues an extra week’s wages in recognition of their considerable efforts. The FTSE 100 company paid out dividends of £500m in 2020, including a special dividend so shareholders could reap the benefits from its successful year.

The group expects FY21 group adjusted 2021 earnings before interest, taxes, depreciation, and amortisation (EBITDA) to be within the range of £540m to £570m. Analyst estimates pitch it at £544m. Results are due at the end of March.

Lacking an online presence

I find it strange and somewhat random that B&M has a website filled with products to browse but not to buy. However, it has another website for sheds and garden storage that can be purchased online.

I imagine it would be a lot more profitable with an online presence, from which we could purchase its regular products. However, it seems its low prices mean margins are tight. Therefore, there’s little wiggle room for the additional expense created by home delivery. The larger products probably come with wider margins and are more cost effective to deliver.

Operating physical stores means it also faces rising business rates and wages. And it somewhat depends on the luck of the draw when it comes to its locations. Some will naturally be more successful than others.

I don’t plan on buying shares of B&M as it’s quite an expensive FTSE 100 stock, and there are cheaper stocks I prefer. But I think it operates a good business model and I can see why many investors would consider it a sensible addition to a long-term Stocks and Shares ISA.

Kirsteen has no position in any of the shares mentioned. The Motley Fool UK has recommended B&M European Value. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

Investing Articles

ChatGPT thinks these are the 5 best FTSE stocks to consider buying for 2026!

Can the AI bot come up trumps when asked to select the best FTSE stocks to buy as we enter…

Read more »

Investing For Beginners

How much do you need in an ISA to make the average UK salary in passive income?

Jon Smith runs through how an ISA can help to yield substantial income for a patient long-term investor, and includes…

Read more »

Investing Articles

3 FTSE 250 shares to consider for income, growth, and value in 2026!

As the dawn of a new year in the stock market approaches, our writer eyes a trio of FTSE 250…

Read more »

Warren Buffett at a Berkshire Hathaway AGM
Investing Articles

Want to be a hit in the stock market? Here are 3 things super-successful investors do

Dreaming of strong performance when investing in the stock market? Christopher Ruane shares a trio of approaches used by some…

Read more »

Two white male workmen working on site at an oil rig
Investing Articles

The BP share price has been on a roller coaster, but where will it go next?

Analysts remain upbeat about 2026 prospects for the BP share price, even as an oil glut threatens and the price…

Read more »

Investing Articles

Prediction: move over Rolls-Royce, the BAE share price could climb another 45% in 2026

The BAE Systems share price has had a cracking run in 2025, but might the optimism be starting to slip…

Read more »

Tesla car at super charger station
Investing Articles

Will 2026 be make-or-break for the Tesla share price?

So what about the Tesla share price: does it indicate a long-term must-buy tech marvel, or a money pit for…

Read more »

Portrait of elderly man wearing white denim shirt and glasses looking up with hand on chin. Thoughtful senior entrepreneur, studio shot against grey background.
Investing Articles

Apple CEO Tim Cook just put $3m into this S&P 500 stock! Time to buy?

One household-name S&P 500 stock has crashed 65% inside five years. Yet Apple's billionaire CEO sees value and has been…

Read more »