Share your opinion and earn yourself a free Motley Fool premium report!

We are looking for Fools to join a 75 minute online independent market research forum on 15th / 16th December.

To find out more and express your interest please click here

3 steps I’d take when buying UK shares now to capitalise on the stock market recovery

Buying UK shares with solid financial positions, growth strategies and wide margins of safety could lead to higher returns in a stock market recovery.

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

While many UK shares have made gains in recent months, there could still be scope for further growth in a long-term stock market recovery. Although this is never guaranteed, history suggests that over the long term, indexes such as the FTSE 100 could make further gains from their present level.

Through buying businesses with sound financials and solid growth strategies while they trade at low prices, it may be possible to earn attractive returns in the coming years.

Buying UK shares with sound finances

Although a stock market recovery may take place over the long run, many UK shares face very tough operating conditions. For example, unemployment is unfortunately continuing to rise, while a lockdown is causing many industries to experience unprecedented falls in sales.

As such, buying companies that have low levels of debt, large amounts of cash and access to liquidity could be a sound move for me. They may have a greater chance of surviving the difficulties that could be ahead in the coming months, or even years. They may also be able to sustain a period of weaker financial performance for longer than their sector peers. This could ultimately allow them to increase market share and generate higher returns in the long run.

Focusing on growth

Due to the large amount of change that is ongoing in many industries, I think buying UK shares that have sound strategies could be a shrewd move. For example, they may have plans to adapt their business models to changing consumer tastes. Or, they may be in the process of making acquisitions to strengthen their exposure to faster-growing parts of an industry.

As such, it may be worthwhile for me to assess a company’s strategy through analysing management commentary in recent updates. This process could make it easier to gauge how successful a business may be in the long run, as well as in determining its ability to survive what could be a challenging year.

Obtaining a margin of safety

Buying UK shares that have wide margins of safety could be a means of reducing risk and increasing potential rewards. A margin of safety is where a company trades at a discount to its intrinsic value, or real worth. Clearly, every investor will have a different view on what price a company’s shares should be. However, the process itself of buying undervalued shares could mean a more rewarding long-term future.

With many industries so far having failed to fully bounce back from the 2020 market crash, they may offer capital appreciation potential in a stock market recovery. Buying a diverse range of them could reduce risk further through lowering the impact of one company’s poor performance on a portfolio. This may lead to a more resilient portfolio performance in the coming years.

Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

Elevated view over city of London skyline
Investing Articles

FTSE shares: a simple way to build long-term wealth?

Christopher Ruane explains some factors he thinks an investor should consider when trying to build wealth by investing in FTSE…

Read more »

Investing Articles

Will the soaring BP share price surge 88% in 2026?

BP's share price has risen by double-digit percentages in 2025 -- and some analysts think even greater gains could be…

Read more »

Belfast City Sunset with colorful twilight over Lagan Weir Pedestrian and Cycle Bridge spanning over the Lagan River in downtown Belfast
Investing Articles

Here’s what £5,000 put into HSBC shares in January would be worth now!

Would someone who bought HSBC shares back in January now be sitting on a paper profit or loss? Christopher Ruane…

Read more »

Percy Pig Ocado van outside distribution centre
Investing Articles

Down 91%, is there any hope left for Ocado shares?

Down 91% in five years, is the writing on the wall for Ocado shares? Our writer doesn't necessarily think so…

Read more »

UK financial background: share prices and stock graph overlaid on an image of the Union Jack
Investing Articles

It’s the most popular UK stock in 2025 but hasn’t grown in 5 years! What’s going on?

Harvey Jones is baffled by the sheer popularity of this UK stock. Its shares have hardly grown in recent years…

Read more »

Finger clicking a button marked 'Buy' on a keyboard
Dividend Shares

How much do you need in a FTSE 250 portfolio to target £2,147 in monthly income?

Jon Smith runs through the steps needed to build up a generous dividend portfolio and outlines why the FTSE 250…

Read more »

Tabletop model of a bear sat on desk in front of monitors showing stock charts
Investing Articles

2 stocks I wouldn’t touch with a bargepole today in my ISA and SIPP

The following two stocks have a history of being incredibly popular with retail investors. So why is this writer avoiding…

Read more »

Smart young brown businesswoman working from home on a laptop
Investing Articles

£10,000 to invest? I asked ChatGPT if it would work harder in a Stocks and Shares ISA or SIPP and it said…

Harvey Jones calls on artificial intelligence to exmaine whether it makes more sense to invest for retirement inside a Stocks…

Read more »