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Best shares to buy now: I believe these FTSE 100 shares could double my money

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Finding the best shares to buy now could be a useful exercise for any investor. It may allow them to uncover high-quality companies that trade at low prices. Over time, they may offer superior returns than other FTSE 100 shares which leads to a larger portfolio value in the long run.

With that in mind, here are five FTSE 100 stocks that appear to have long-term growth potential. They could realistically double an investor’s initial outlay as a result of their competitive advantages and strategies.

5G is here – and shares of this ‘sleeping giant’ could be a great way for you to potentially profit!

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The best shares to buy now with wide economic moats

While deciding which are the best shares to buy now is clearly subjective. In many instances, such companies are likely to have wide economic moats. For example, they may have a unique product, strong brands or lower costs than their rivals. Over time, this may enable them to deliver higher returns that lead to an improving share price performance.

Two such companies could be Diageo and Reckitt Benckiser. They’ve experienced mixed operating conditions in 2020. But both have a wide range of brands that may provide them with a competitive advantage over sector peers. As the world economy’s prospects improve, they could post impressive results that lead to higher valuations and rising stock prices.

FTSE 100 shares with sound strategies

Fellow FTSE 100 shares ABF and Berkeley may also be among the best shares to buy now. They’ve experienced challenging operating conditions over recent months. They may even struggle to deliver improving financial performances in the near term due to disruption caused by coronavirus.

However, ABF’s budget fashion focus within retail may mean it becomes increasingly popular among UK and European consumers while their confidence is low and unemployment rises. Similarly, Berkeley could benefit from a gradual return to normality after coronavirus. Certainly with its large net cash position and dominant market position providing growth opportunities in the coming years.

Meanwhile, Fresnillo may be among the best shares to buy now. The gold and silver miner is making progress on improving its operational performance after a tough period. While global economic uncertainty is high, it could enjoy attractive operating conditions that encourage share price growth relative to other FTSE 100 shares.

Building a portfolio of UK shares

Clearly, it’s important to diversify among the best shares to buy now. Simply owning a small number of companies could lead to an investor facing high risks and low returns. Especially should one or more of their holdings experience a disappointing period.

As such, holding a wide variety of companies that operate in different sectors and regions could be a sound move. It may lead to a more resilient return, as well as the prospect of a portfolio doubling in value over the long run.

A Top Share with Enormous Growth Potential

Savvy investors like you won’t want to miss out on this timely opportunity…

Here’s your chance to discover exactly what has got our Motley Fool UK analyst all fired up about this ‘pure-play’ online business (yes, despite the pandemic!).

Not only does this company enjoy a dominant market-leading position…

But its capital-light, highly scalable business model has previously helped it deliver consistently high sales, astounding near-70% margins, and rising shareholder returns … in fact, in 2019 it returned a whopping £150m+ to shareholders in dividends and buybacks!

And here’s the really exciting part…

While COVID-19 may have thrown the company a curveball, management have acted swiftly to ensure this business is as well placed as it can be to ride out the current period of uncertainty… in fact, our analyst believes it should come roaring back to life, just as soon as normal economic activity resumes.

That’s why we think now could be the perfect time for you to start building your own stake in this exceptional business – especially given the shares look to be trading on a fairly undemanding valuation for the year to March 2021.

Click here to claim your copy of this special report now — and we’ll tell you the name of this Top Growth Share… free of charge!

Peter Stephens owns shares of Berkeley Group Holdings, Diageo, Fresnillo, and Reckitt Benckiser. The Motley Fool UK has recommended Associated British Foods, Diageo, and Fresnillo. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

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