Stock market crash: how I’d find today’s cheap UK shares for the new bull market

Unearthing today’s cheap UK shares after the stock market crash could lead to strong performance in the new bull market, in my view.

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

Finding cheap UK shares to buy after the stock market crash may become an increasingly difficult task. After all, the new bull market has produced improving performances from shares across the FTSE 100 and FTSE 250 over recent months. As such, many undervalued stocks are now trading at higher prices.

Despite this, searching for cheap stocks in unpopular sectors, comparing their valuations to sector peers and determining their quality, could make it easier to build a portfolio of worthwhile investments. They could deliver market outperformance in a stock market recovery.

Searching for cheap UK shares in struggling sectors

The stock market crash has led to extremely weak investor sentiment towards a number of sectors. Within them, it may be possible to find cheap UK shares that trade on lower valuations than the wider market.

For example, industries likely to be impacted greatly by a weak economic outlook could face more difficult operating conditions in the short run. Sectors such as media, travel & leisure, consumer goods and financial services may, therefore, contain companies that have relatively low valuations.

Certainly, they’re likely to report disappointing results in the short run, as the economic impact of the pandemic becomes clearer. But this could already be factored into their share prices, thereby providing significant capital appreciation potential.

Relative valuations after the stock market crash

It’s difficult to ascertain whether some cheap UK shares are attractive at the present time. After all, profitability and asset values have generally fallen since the start of the year. As such, comparing a company’s price-to-earnings (P/E) ratio or price-to-book (P/B) ratio with historic levels may only provide a limited guide as to whether it’s an attractive investment opportunity.

Therefore, it may be more relevant to compare a company’s valuation with those of its sector peers. The stock market crash may have created pricing discrepancies within some industries. They may provide an opportunity for capital appreciation over the long run. Certainly as a new bull market lifts investor sentiment towards a wider range of businesses.

Diversifying ahead of a stock market recovery

The recent gains made by many FTSE 100 and FTSE 250 stocks may mean it’s tempting to have a narrow focus when purchasing cheap UK shares. However, a concentrated portfolio is likely to lack the benefits of diversification. This could mean higher risks. It may also lack exposure to the wide range of growth opportunities currently available across the stock market.

Furthermore, many cheap stocks may face difficult operating environments in the short run. In this sense, they may be relatively high-risk investments. Therefore, diversifying across a number of companies that operate in different sectors and geographies may prove to be a logical means of benefitting from a likely stock market recovery after the 2020 market crash.

Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

Businessman hand stacking up arrow on wooden block cubes
Investing Articles

Up 9% today, is this FTSE 250 share’s recovery gaining pace?

This FTSE 250 share has had a welcome boost in the market today after it unveiled an upbeat trading statement.…

Read more »

Lady wearing a head scarf looks over pages on company financials
Investing Articles

5 years ago Barclays shares cost just 181p! Are they still a buy at today’s 434p?

Harvey Jones says investors have to pay a lot more to buy Barclays shares than just a few years ago,…

Read more »

Tanker coming in to dock in calm waters and a clear sunset
Investing Articles

Up 36%, could Shell shares still offer value for the long term?

Christopher Ruane has owned Shell shares before -- and got burnt by a dividend cut. Could recent oil price rises…

Read more »

A young Asian woman holding up her index finger
Investing Articles

£5,000 invested in FTSE 100 stock London Stock Exchange Group 1 month ago is now worth…

FTSE 100 powerhouse London Stock Exchange Group has been dragged into the software sell-off. However, recently, it has started to…

Read more »

Two business people sitting at cafe working on new project using laptop. Young businesswoman taking notes and businessman working on laptop computer.
Investing Articles

The Barratt Redrow share price trades at a 13-year low! Is it a screaming buy at 266p?

The Barratt Redrow share price has taken a battering in recent years but Harvey Jones says the FTSE 100 stock…

Read more »

Finger clicking a button marked 'Buy' on a keyboard
Growth Shares

Why is everyone buying Rio Tinto shares?

Rio Tinto shares are the flavour of the week among investors. Paul Summers is asking whether this momentum will continue.

Read more »

A rear view of a female in a bright yellow coat walking along the historic street known as The Shambles in York, UK which is a popular tourist destination in this Yorkshire city.
Investing Articles

How much do you need in an ISA for £100 a day in passive income?

Ben McPoland explains why he thinks this cheap FTSE 250 stock could contribute nicely towards an ISA pumping out passive…

Read more »

Departure & Arrival sign, representing selling and buying in a portfolio
Investing Articles

Warning: hedge funds expect this FTSE stock to tank

This FTSE stock has already taken a huge hit due to the conflict in the Middle East. However, institutional investors…

Read more »