Share your opinion and earn yourself a free Motley Fool premium report!

We are looking for Fools to join a 75 minute online independent market research forum on 15th / 16th December.

To find out more and express your interest please click here

FTSE 100: 2 cheap shares I’d buy today

I think these cheap shares could be some of the best income and capital growth buys in the FTSE 100 right now based on their growth prospects.

| More on:

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

The FTSE 100 is full of cheap shares at present. Two companies, in particular, stand out to me as being deeply undervalued despite their strong balance sheets and rising profits. 

FTSE 100 stocks 

The first organisation on my list is insurance giant Aviva (LSE: AV). There’s a lot to like about this business, in my opinion. It’s one of the largest pension and savings companies in the UK, and it is one of the most trusted financial brands in the country, according to my research. 

Unfortunately, over the past few years, the company seems to have made several missteps that have depressed investor sentiment. It was also without a CEO for a few months. 

These issues now seem to be behind the enterprise. A new management team is working to reduce costs and improve efficiency. There are also disposals in the works to remove non-core businesses

FTSE 100 (London Stock Exchange Share Index) on Gold Coin Stacks Isolated on White

I think these efforts should help streamline the business as we advance. That should lead to enhanced profit margins and bigger returns for investors. 

Even if one were to ignore this potential, Aviva looks to me to be dirt-cheap at current levels. Indeed, the shares are trading below the company’s book value, which suggests they offer a wide margin of safety.

On top of this, the stock currently supports a dividend yield of 9.4%. That is more than double the market average. As cheap shares go, I think Aviva is one of the most attractive on the market right now. 

Buying cheap shares

The other company I have my eye on is Phoenix Group (LSE: PHNX). This firm operates a relatively complex business model. It buys books of life and pension policies from other businesses and takes on their management. By combining the management of all of these products under one roof, Phoenix can achieve economies of scale that are not available to other firms. 

This is a win-win for both parties. The seller can offload policies it doesn’t necessarily want to manage and unlock capital. Meanwhile, Phoenix earns money by pushing down costs and pocketing excess fee margins. 

If the company’s historical cash returns are anything to go by, this business is exceptionally lucrative. The dividend yield on Phoenix’s shares has averaged 6.5% for the past five years. 

As pension and life insurance policies can run for decades, I’m optimistic that Phoenix can maintain this level of income distribution in the long term. That’s why I’d buy this FTSE 100 stock for a portfolio of cheap shares. In the current interest rate environment, a dividend yield of 6.5% looks extremely attractive to me. 

What’s more, the stock may produce capital returns as the business continues to acquire new business. Thanks to previous acquisitions, net income has roughly doubled over the past six years. Considering the size of the pension and life insurance market in the UK, I reckon this can continue. 

Rupert Hargreaves has no position in any of the shares mentioned. The Motley Fool UK has no position in any of the shares mentioned. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

Man hanging in the balance over a log at seaside in Scotland
Investing Articles

£5,000 to invest? Consider 5 no-brainer dividend shares with over 20 years of growth

These UK dividend shares have some of the longest track records of consistent growth, making them a dream for passive…

Read more »

Passive income text with pin graph chart on business table
Investing Articles

How to build passive income starting with just £3 a day

Starting with only £3 a day, it's possible to build a pot worth £200,000 over decades. But which investments does…

Read more »

Investing Articles

£5,000 invested in Tesco shares at the start of 2025 is now worth…

Tesco shares have enjoyed a very strong run over the past couple of years. But where next for this FTSE…

Read more »

Night Takeoff Of The American Space Shuttle
Investing Articles

4 dirt-cheap growth shares to consider for 2026!

Discover four top growth shares that could take off in the New Year -- and why our writer Royston Wild…

Read more »

Road 2025 to 2032 new year direction concept
Investing Articles

I asked ChatGPT how to start investing in UK shares with just £500 and it said do this

Harvey Jones asks artificial intelligence a few questions about how to get started in investing, before giving up and deciding…

Read more »

Three signposts pointing in different directions, with 'Buy' 'Sell' and 'Hold' on
Dividend Shares

Yielding 10.41%, is this the best dividend share in the FTSE 250?

Jon Smith points out a dividend share with a double-digit yield, but explains why digging below the surface provides important…

Read more »

Investing Articles

Is 2026 the year it all goes wrong for the Rolls-Royce share price?

2025 has been another stellar year for the Rolls-Royce share price but Harvey Jones wonders just how long its magnificent…

Read more »

Night Takeoff Of The American Space Shuttle
Investing Articles

A SpaceX IPO could light a fire under this FTSE 100 stock

Shareholders of this FTSE 100 investment trust may have just got an early Christmas present from Space Exploration Technologies (SpaceX).

Read more »