Why I’d buy and hold cheap shares today

Buying cheap shares today and holding them for the long run could lead to high returns. As such, now could be the right time to build a portfolio of stocks.

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

The stock market crash means there are a relatively large number of cheap shares available to buy today. Certainly, some stocks have recovered following the market’s downturn earlier this year. But weak investor sentiment towards a range of sectors means it’s possible to build a diverse portfolio of undervalued companies.

With many bargain stocks being high-quality businesses, they could deliver impressive returns as the economy recovers. They may also produce high income returns that catalyse your portfolio over the coming years.

High-quality businesses may be undervalued

Not all cheap shares are weak businesses. In many cases, high-quality companies are trading at prices significantly lower than their historic averages, due to the uncertain economic outlook. This has caused investors to demand wide margins of safety. Even where a company has the financial means to return to strong growth over the long run.

A challenging economic environment may impact negatively on the performances of many companies this year. But over the long run, those businesses with solid finances and wide economic moats have the potential to produce strong profit growth.

Buying cheap shares may be a means of accessing such companies while investor sentiment is weak. Over time, investor sentiment has the potential to improve. Meanwhile, their profitability may do likewise. This could have a positive impact on your portfolio’s performance in the long run.

An economic recovery is likely

Cheap shares could be among the stocks that benefit most from an economic recovery. Their low prices may provide significant scope for a turnaround in the coming years.

An economic recovery may seem unlikely at present. But a similar feeling is often experienced during downturns and bear markets. However, the world economy has always returned to positive GDP growth. Even after its most difficult periods. As such, the same outcome is very likely to come into existence as current risks facing the global economic outlook gradually recede.

Furthermore, the scale of monetary policy stimulus being used in major economies could mean asset prices move higher over the long run. This could lift the valuations of cheap shares and produce impressive returns for investors.

Income opportunities provided by cheap shares

Cheap shares may also have high dividend yields. This may not seem to be relevant to some investors, such as those individuals seeking growth rather than income. But a large proportion of the stock market’s historic total returns have been derived from the reinvestment of dividends.

Therefore, buying stocks with high yields could be a means of obtaining a higher total return in the long run. High-yielding shares may also become more popular due to continued low interest rates that push their prices higher in the long run. This could boost your portfolio’s performance and improve your financial situation.

Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

Calendar showing the date of 5th April on desk in a house
Investing Articles

3 things to do right now as the annual ISA deadline looms!

With the ISA contribution deadline less than three weeks away, our writer runs through a trio of things he has…

Read more »

piggy bank, searching with binoculars
Growth Shares

It could be a once-in-a-decade opportunity to buy this cheap FTSE 250 stock

Jon Smith points out a FTSE 250 stock he's weighing up as to whether it could be a rare opportunity…

Read more »

Close-up image depicting a woman in her 70s taking British bank notes from her colourful leather wallet.
Investing Articles

At over 10%, I couldn’t resist this FTSE 250 share’s yield!

Christopher Ruane explains why he has bought into a 10%+ yielding FTSE 250 income share that the market has lately…

Read more »

Investor looking at stock graph on a tablet with their finger hovering over the Buy button
Investing Articles

Jim Cramer is bullish on NIO stock at $5! Should I buy it for my ISA?

NIO stock is trading 26% lower than a few months ago, despite just posting a historic quarter. It it time…

Read more »

Thoughtful man using his phone while riding on a train and looking through the window
Investing Articles

How much do you really need in an ISA to earn a £20,000 passive income

Looking for ways to earn reliable passive income in an ISA? Our writer explores the path to five-figure earnings.

Read more »

Front view of aircraft in flight.
Investing Articles

The Rolls-Royce share price has now fallen 15%. Time to consider buying?

The Rolls-Royce share price is experiencing some turbulence at the moment. Is this a buying opportunity or will there be…

Read more »

Night Takeoff Of The American Space Shuttle
Investing Articles

Should I buy Nasdaq stock Micron for my ISA after blowout Q2 earnings?

Nasdaq tech stock Micron is generating incredible revenue growth at the moment amid the AI boom. Yet it still looks…

Read more »

Hand flipping wooden cubes for change wording" Panic" to " Calm".
Investing Articles

Is it time to dump my shares ahead of an almighty stock market crash? Nah!

How should we cope with growing fears of a stock market crash? 'Keep Calm and Carry On' worked in 1939,…

Read more »