The Motley Fool

Stock market crash: 3 cheap FTSE 100 shares I’d buy in an ISA for the new bull market

Image source: Getty Images

It’s a little difficult to imagine that a spectacular economic recovery will be approaching any time soon. Global Covid-19 cases are still rising, and fresh lockdowns measures are being introduced in another serious blow to the global economy. No wonder that the FTSE 100 just tipped to new six-month lows then.

Make no mistake, though: the world economy will recover strongly from its current crisis, as it has from a variety of social, economic, and political crises in the past few centuries. And those brave enough to buy FTSE 100 shares today are giving themselves a great chance to make a fortune in the medium to long-term. They can buy quality UK shares today for little cost and sell them at a much higher value later on.

5G is here – and shares of this ‘sleeping giant’ could be a great way for you to potentially profit!

According to one leading industry firm, the 5G boom could create a global industry worth US$12.3 TRILLION out of thin air…

And if you click here we’ll show you something that could be key to unlocking 5G’s full potential...

3 FTSE 100 shares that could soar

Allow me to talk you through three dirt-cheap UK shares from the FTSE 100 that are on my ISA watchlist. I believe they could rocket in value as the global economy rebounds:

  • I believe buying Prudential shares is a great way to ride the economic recovery. This is not just because life insurance providers are historically some of the best-performing UK shares during the early stage of the economic cycle. It’s because Asia – a region from which ‘The Pru’ generates a huge proportion of profit – is expected to rebound more strongly than the rest of the globe. The IMF expects GDP on the continent to fall a mild 1.7% in 2020 before ballooning 8% in 2021. I don’t think Prudential’s low forward price-to-earnings (P/E) ratio of 9 times reflects this fact. And it could form the base of stratospheric share price gains before too long.
  • ITV’s another FTSE 100 share I think is too cheap to miss. It trades on a P/E multiple of 9 times as well. This is a reading which in this case fails to reflect signs that conditions in the ad market are already looking up. The broadcasting colossus beat broker expectations for the third quarter recently thanks to a big improvement in advertising revenues. This could signal a significant change in ITV’s fortunes in 2021. Let’s not forget that media businesses are also some of the quickest to react during an economic upturn.
  • The same advertising rebound makes WPP a top value stock for FTSE 100 investors today. This particular mega cap trades on a P/E ratio of just 12 times for 2020. What’s more, WPP’s clout, not to mention its growing focus on the digital marketing segment, puts it in a particularly strong place to ride the rebound. A recent Gartner report suggests that 62% of chief marketing officers expect global marketing spend to rise in 2021. And almost three-quarters reckon spending on digital advertising will rise.

Want to make big money with UK shares?

WPP et al are just a few FTSE 100 shares that could soar in value as the global economic recovery kicks in. The Motley Fool, with its huge library of free and exclusive reports, can help you make the most of this wealth-building opportunity.

A Top Share with Enormous Growth Potential

Savvy investors like you won’t want to miss out on this timely opportunity…

Here’s your chance to discover exactly what has got our Motley Fool UK analyst all fired up about this ‘pure-play’ online business (yes, despite the pandemic!).

Not only does this company enjoy a dominant market-leading position…

But its capital-light, highly scalable business model has previously helped it deliver consistently high sales, astounding near-70% margins, and rising shareholder returns … in fact, in 2019 it returned a whopping £150m+ to shareholders in dividends and buybacks!

And here’s the really exciting part…

While COVID-19 may have thrown the company a curveball, management have acted swiftly to ensure this business is as well placed as it can be to ride out the current period of uncertainty… in fact, our analyst believes it should come roaring back to life, just as soon as normal economic activity resumes.

That’s why we think now could be the perfect time for you to start building your own stake in this exceptional business – especially given the shares look to be trading on a fairly undemanding valuation for the year to March 2021.

Click here to claim your copy of this special report now — and we’ll tell you the name of this Top Growth Share… free of charge!

Royston Wild owns shares of Prudential. The Motley Fool UK has recommended ITV and Prudential. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

Our 6 'Best Buys Now' Shares

The renowned analyst team at The Motley Fool UK have named 6 shares that they believe UK investors should consider buying NOW.

So if you’re looking for more stock ideas to try and best position your portfolio today, then it might be a good day for you. Because we're offering a full 33% off your first year of membership to our flagship share-tipping service, backed by our 'no quibbles' 30-day subscription fee refund guarantee.

Simply enter your email address below to discover how you can take advantage of this.

I would like to receive emails from you about product information and offers from The Fool and its business partners. Each of these emails will provide a link to unsubscribe from future emails. More information about how The Fool collects, stores, and handles personal data is available in its Privacy Statement.