Forget easyJet’s share price. I’d buy these stocks instead

Easyjet’s share price has fallen more 50% in 2020 due to coronavirus disruptions. Is now the time to buy the shares? Edward Sheldon isn’t convinced.

| More on:

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

EasyJet (LSE: EZJ) shares have taken an absolute battering in 2020. Due to coronavirus disruptions, easyJet’s share price has fallen more than 50%.

I have no doubt that many UK investors are looking at that share price move and thinking it’s a huge opportunity. After all, one of the keys to making money from stocks is to buy low and then sell high down the track. However, I’m not convinced now’s the time to buy easyJet shares.

Here, I’ll explain why I’m not excited about easyJet’s share price and where I’d invest instead.

easyJet’s share price could struggle to take off

Since easyJet grounded its entire fleet back in March, the outlook for the budget airline has certainly improved. Recently, many countries across Europe have reopened their borders. Meanwhile, easyJet has resumed some flights. These are encouraging developments.

Yet I can’t help but feel easyJet and the other airlines are going to experience extremely challenging conditions in the months ahead.

According to a recent report from the International Air Transport Association (IATA), 33% of people say that they’ll avoid air travel in the future as a continued measure to reduce the risk of catching Covid-19. “People are clearly concerned about Covid-19 when travelling,” said Alexandre de Juniac, IATA’s director general and CEO.

Ultimately, I think Warren Buffett has got it right when he said recently that “the world has changed for the airlines.” My belief is the sector is going to struggle to generate momentum while Covid-19 is lingering.

EasyJet recently reported a total group loss before tax of £353m for the six months ended 31 March. It also advised it’s not possible to provide financial guidance for the remainder of FY2020. 

In my view, there’s just too much uncertainty at present to justify buying easyJet shares. So, I’d avoid the stock for now.

I’d invest in these kinds of stocks instead

In the current environment, I think you’re much better off investing in businesses that are both highly resilient and set for long-term growth (no matter what happens with Covid-19).

One example of such a company is Reckitt Benckiser, which owns a top portfolio of health and hygiene brands. As I explained recently, it looks well-placed to benefit from both the increased focus on hygiene post-Covid-19 and the world’s ageing population. And it’s highly resilient. People buy its products no matter what the economy’s doing.

I also think it’s smart to focus on companies that should prosper as the world becomes more digital. I’m talking about companies such as Sage, which provides cloud-based accounting solutions to businesses, Softcat, which helps companies with their IT systems, and GB Group, which provides identity management solutions. Technology-focused companies should do well for investors in the years ahead.

These are the types of companies I would invest in today, instead of easyJet shares.

Edward Sheldon owns shares in Reckitt Benckiser, Sage, GB Group and Softcat. The Motley Fool UK has recommended Sage Group and Softcat. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

Female student sitting at the steps and using laptop
Investing Articles

UK stocks: the contrarian choice for 2026

UK stocks aren’t the consensus choice for investors at the moment. But some smart money managers who are looking to…

Read more »

Investing Articles

Down 20% in 2025, shares in this under-the-radar UK defence tech firm could be set for a strong 2026

Cohort shares are down 20% this year, but NATO spending increases could offer UK investors a huge potential opportunity going…

Read more »

Young Caucasian woman with pink her studying from her laptop screen
Investing Articles

New to investing? Here’s Warren Buffett’s strategy for starting from scratch

Warren Buffett says he could find opportunities to earn a 50% annual return in the stock market if he was…

Read more »

Investing Articles

Can the sensational Barclays share price do it all over again in 2026?

Harvey Jones is blown away by what the Barclays share price has been doing lately. Now he looks at whether…

Read more »

Investing Articles

Prediction: in 2026 mega-cheap Diageo shares could turn £10,000 into…

Diageo shares have been burning wealth lately but Harvey Jones says long-suffering investors in the FTSE 100 stock may get…

Read more »

Investing Articles

This overlooked FTSE 100 share massively outperformed Tesla over 5 years!

Tesla has been a great long-term investment, but this lesser-known FTSE 100 company would have been an even better one.

Read more »

A pastel colored growing graph with rising rocket.
Investing Articles

I’m backing these 3 value stocks to the hilt – will they rocket in 2026?

Harvey Jones has bought these three FTSE 100 value stocks on three occasions lately, averaging down every time they fall.…

Read more »

Investing Articles

Can the barnstorming Tesco share price do it all over again in 2026?

Harvey Jones is blown away by just how well the Tesco share price has done lately, and asks whether the…

Read more »