Don’t know what stocks to buy? I’d buy cheap FTSE 100 shares in an ISA

Stocks are trading at rock-bottom prices right now. But investor tension means that many are resisting the urge to buy in. Here I look at two FTSE 100 stocks that are too cheap to miss.

| More on:

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

These are perplexing times for FTSE 100 investors. Buy shares today and run the risk of them collapsing in value on Covid-19 worries? Or hold off and miss some of the ‘opportunities of a lifetime’ that we hear so much about?

It’s true that the macroeconomic and geopolitical landscape is fraught with danger. You don’t just need to consider the potential impact that the coronavirus could have on your investments. Mixed signals coming out of the White House on US-Chinese trade relations are another serious problem facing the world economy, and with them the outlook for global share markets.

Could it be argued that these colossal risks are baked into the valuations of many FTSE 100 stocks though? I certainly believe so. There are clearly some possible short-to-medium term obstacles that investors need to consider. But there are many, many stocks which, despite these imminent uncertainties still have bright long-term futures. And at current prices many of them are too cheap to miss.

One FTSE 100 bargain

GlaxoSmithKline’s (LSE: GSK) one FTSE 100 stock that’s worthy of serious attention at recent prices. It trades on a forward P/E ratio of below 15 times and carries a dividend yield of 5% to boot, too.

Even the most risk-averse of investors should be attracted to Glaxo, I feel. Economic factors don’t alter the fact that medicines are essential commodities. Investors here don’t really need to worry about Covid-19 consequences, trade wars and the like.

Instead, shareholders can look forward to ripping profits growth over the coming decade as its bulging pipeline of blockbuster products delivers. Glaxo’s revenues jumped almost 20% in the first quarter as sales of products like Trelegy and Nucala rocketed. Soaring revenues pay tribute to the company’s focus on fast-growing therapy areas like respiratory, vaccines and oncology too.

The 9% dividend yield

Now, Direct Line Insurance Group (LSE: DLG) isn’t on the index of Britain’s top 100 shares. It came within a whisker of being promoted from the FTSE 250 in the most recent FTSE 100 reshuffle, however. And it could still be elevated to the prestigious blue-chip index before long.

I reckon the insurance giant is a top value share for both growth and income investors. As well as a forward P/E multiple of around 11 times, Direct Line sports a monster dividend yield just shy of 9%. It shares the same sort of near-term protection as Glaxo in that insurance demand doesn’t tend to falter significantly during economic downturns. In fact, in the case of motor insurance — the company’s single most important product segment — it’s something that we are legally obliged to buy whatever the weather.

But this isn’t why I’d buy Direct Line shares today. I’m encouraged by the huge investment it’s made in marketing its brands, a strategy that helped total gross written premiums rise 5% in the first quarter. And I like the insurer’s intense cost-cutting drive to create a leaner earnings-creating machine in the future.

Royston Wild has no position in any of the shares mentioned. The Motley Fool UK owns shares of and has recommended GlaxoSmithKline. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

A young Asian woman holding up her index finger
Investing Articles

Don’t miss this once-in-a-decade opportunity to profit from the stock market’s AI hype

Our writer considers a rare value opportunity that could emerge if AI hype leads to a siginficant stock market correction.…

Read more »

A senior man using hiking poles, on a hike on a coastal path along the coastline of Cornwall.
Investing Articles

£10,000 invested in easyJet shares on 1 April is now worth…

It's been a strange month for easyJet shares. But what exactly would have happened to a sum invested in the…

Read more »

Portrait of elderly man wearing white denim shirt and glasses looking up with hand on chin. Thoughtful senior entrepreneur, studio shot against grey background.
Investing Articles

Down 29%, should I buy Palantir for my Stocks and Shares ISA?

Palantir Technologies has lost over a quarter of its value in the past few months. Does this make it a…

Read more »

Man putting his card into an ATM machine while his son sits in a stroller beside him.
Investing Articles

Selling for £1, are Lloyds shares still a bargain?

Lloyds shares sold for pennies for many years -- but now cost a pound. Our writer sees some strengths in…

Read more »

Close-up image depicting a woman in her 70s taking British bank notes from her colourful leather wallet.
Investing Articles

How much could spending just £5 a day on UK shares earn in passive income?

Sticking to UK shares in well-known companies, our writer shows how £5 a day could be used to target over…

Read more »

Dominos delivery man on skateboard holding pizza boxes
Investing Articles

Think you’re too young for a SIPP? Think again!

Is a SIPP something best left to later in working life? Not at all, according to this writer -- and…

Read more »

Close-up of a woman holding modern polymer ten, twenty and fifty pound notes.
Investing Articles

These 5 FTSE 100 shares all offer dividend yields well above average!

Christopher Ruane gives the lowdown on a handful of FTSE 100 shares, all yielding considerably higher than the index, that…

Read more »

Investing Articles

How to turn a Stocks and Shares ISA into £10k of annual passive income

Mark Hartley outlines a simple method of achieving a stable passive income stream from a Stocks and Shares ISA without…

Read more »