Why we could be seeing a golden opportunity with FTSE retail shares right now

Some FTSE retail shares have already bounced back, and others look set to follow. But I’d be selective with stock-picking.

| More on:

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

Many FTSE retail shares have fallen in the stock market crash. But with the lockdown lifting for non-essential retail outlets in England later this month, we could be seeing a golden opportunity.

For example, in the FTSE 100, Next and Burberry remain well down from their levels before the coronavirus crisis.  And in the FTSE 250, it’s a similar story with stocks such as Dunelm, Marks & Spencer, Greggs and Frasers.

Fear and opportunity with FTSE retail shares

Meanwhile, there’s a fair amount of fear and uncertainty in the air about retailers. Will they survive lockdowns, and can they thrive in a world featuring Covid-19? But investors have also been mulling whether the attitude of shoppers has changed

During lockdown, many people have managed without lots of the things they had before. And lots of people see benefits in the change to their lifestyles. So, when the restrictions lift, will they shun takeaways, restaurants, shops and all manner of things they used to spend their money on?

I take the opposite view of that argument. In yesterday’s half-year results report from ten-pin bowling operator Hollywood Bowl, the chief executive was upbeat. He reckons the firm will benefit from pent-up demand when it finally throws open its doors to customers again.

And I reckon he’s right about the demand for loads of things. People will likely fall over themselves to buy takeaways, clothes and everything else they’ve been denied, as soon as they can. My best guess is demand will be robust for whatever retailers are able to deliver within the social-distancing rules.

On top of that, the strong demand could lead to retailers maintaining chunky profit margins. We need only look at stocks such as Kingfisher and B&M European Value Retail to see what could happen. Those underlying businesses have been able to adapt and continue trading through the crisis. And their shares have recovered well from the stock market crash.

A stock-picker’s market

However, I wouldn’t buy retail shares indiscriminately. For example, FTSE SmallCap share Card Factory (LSE: CARD) may have a tough time from where it is now. The company has a fair bit of debt. Today’s full-year results report to 31 January reveals total borrowings of almost £148m on that date. And the figure balloons to nearly £294m if you add lease liabilities.

To put that in context, the company reported an operating profit of almost £76m. But that was achieved before the coronavirus crisis. Now, the store estate remains closed. And the company intends to open just 10% of it in mid-June to test the water before opening more. Meanwhile, online trading has been higher during the lockdown period, but internet sales remain a tiny part of the overall business.

The business and the stock had been weakening in the years leading up to this crisis. And the company had been exploring new ways to do business, such as partnerships via concessions and supply arrangements. And expanding internet sales. But I reckon Card Factory is at the sharp end of the declining trend in high street retail, so I’m looking at other stocks instead.

Kevin Godbold has no position in any share mentioned. The Motley Fool UK owns shares of B&M European Value, Card Factory, and Next. The Motley Fool UK has recommended Burberry and Hollywood Bowl. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

Two business people sitting at cafe working on new project using laptop. Young businesswoman taking notes and businessman working on laptop computer.
Investing Articles

Prediction: this FTSE AIM stock could soon be one of the top-rated according to these models

What makes for a well-rated stock? In this article, Dr James Fox explains and details why he believes this FTSE…

Read more »

Mature black woman at home texting on her cell phone while sitting on the couch
Investing Articles

5 ways to try and build a £1m SIPP

Millions of Britons have failed to utilise their SIPPs to build wealth and possibly create a better standard of living…

Read more »

Man thinking about artificial intelligence investing algorithms
Investing Articles

National Grid shares and the hidden AI electricity boom investors are missing

Andrew Mackie looks beyond recent weakness in National Grid shares to reveal a hidden growth story based on electrification and…

Read more »

Modern suburban family houses with car on driveway
Dividend Shares

As stock markets tank, this FTSE 100 share looks cheap to me!

The US-Iran war has caused stock markets to crash worldwide. This FTSE 100 stock has been hit hard, but I'd…

Read more »

Light bulb with growing tree.
Investing Articles

£5,000 invested in a Stocks and Shares ISA during Covid is now worth…

The FTSE 100 achieved an unusually high return over the past five years. Mark Hartley calculates how much £5k in…

Read more »

Two business people sitting at cafe working on new project using laptop. Young businesswoman taking notes and businessman working on laptop computer.
Investing Articles

Are 76% off Vistry shares a once-in-a-decade opportunity?

Vistry shares are looking dirt-cheap on some metrics. Is this the kind of rare buying opportunity that only comes around…

Read more »

Road 2025 to 2032 new year direction concept
Investing Articles

Down 10% in a month with a near-7% yield — are Aviva shares the perfect ISA buy?

Harvey Jones says stock market volatility could give investors the opportunity to snap up Aviva shares at a reduced price…

Read more »

Man hanging in the balance over a log at seaside in Scotland
Investing Articles

£5,000 invested in Diageo shares 1 month ago is now worth…

Diageo shares have dipped below £14 recently, taking the one-year fall to 31%. So why has one leading broker turned…

Read more »