3 reasons why I’d buy cheap FTSE 100 shares today

Rupert Hargreaves explains the three reasons why he believes now could be the perfect time for long-term investors to buy cheap FTSE 100 shares.

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

When investing, your capital is at risk. The value of your investments can go down as well as up and you may get back less than you put in.

Read More

The content of this article is provided for information purposes only and is not intended to be, nor does it constitute, any form of personal advice. Investments in a currency other than sterling are exposed to currency exchange risk. Currency exchange rates are constantly changing, which may affect the value of the investment in sterling terms. You could lose money in sterling even if the stock price rises in the currency of origin. Stocks listed on overseas exchanges may be subject to additional dealing and exchange rate charges, and may have other tax implications, and may not provide the same, or any, regulatory protection as in the UK.

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

The market crash caused by coronavirus means that many large-cap shares trade on low valuations. As such, now could be a great time to invest in a diverse range of cheap FTSE 100 shares.

There are three reasons why I believe these investments have the potential to deliver high returns and improve your financial prospects over the long term.

Cheap FTSE 100 shares on offer

At present, many FTSE 100 shares appear to offer excellent value for money. Indeed, many of these companies are trading at a significant discount to their 2019 year-end values. This may mean that they offer a wide margin of safety.

In many cases, these stocks are undervalued because investors have flocked to safer assets such as cash and bonds. The organisations have reported little to no impact on their sales as a result of coronavirus.

Therefore, these cheap FTSE 100 shares look undervalued and could offer substantial returns for investors when confidence returns.

Passive income stream

Many cheap FTSE 100 shares also offer attractive dividend yields. A number of blue-chip stocks have cut or suspended their payouts recently, and this has had a significant impact on investor sentiment towards income stocks.

However, many companies with defensive characteristics have avoided dividend cuts. After recent declines, many defensive FTSE 100 income shares now offer dividend yields that are above their historical averages.

A high dividend yield in comparison to history can indicate a margin of safety. As a result, many cheap FTSE 100 shares now look to offer a margin of safety after recent declines. This implies that income investors who buy these stocks today could be well rewarded over the long run.

Global diversification

Cheap FTSE 100 shares also offer global diversification.

If you spread the risk across a wide range of companies, you are less reliant on a small number of businesses to generate profits and income. This is particularly important in the current environment.

Clearly, the outlook for the global economy is mixed in the near term. However, the economy has repeatedly recovered from significant setbacks in the past. It is likely to do so this time around as well, although it could be several years before the economy returns to full health. Some industries could be hit harder than others.

As a result, owning a diverse portfolio of investments seems sensible. Many cheap FTSE 100 shares provide international diversification as well as diversification across product lines.

Combining these companies with other businesses, that operate in a mix of sectors, could substantially reduce your risks of being negatively impacted by the coronavirus crisis. You could also significantly improve your chances of generating an attractive return on your investments over time.

Therefore, now could be the perfect time to buy a diversified basket of cheap FTSE 100 shares for your portfolio. Doing so could dramatically boost your financial prospects in the long run.

Should you invest, the value of your investment may rise or fall and your capital is at risk. Before investing, your individual circumstances should be assessed. Consider taking independent financial advice.

Rupert Hargreaves has no position in any of the shares mentioned. The Motley Fool UK has no position in any of the shares mentioned. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

Businesswoman analyses profitability of working company with digital virtual screen
Investing Articles

The Darktrace share price jumped 20% today. Here’s why!

After the Darktrace share price leapt by a fifth in early trading, our writer explains why -- and what it…

Read more »

Dividend Shares

850 shares in this dividend giant could make me £1.1k in passive income

Jon Smith flags up one dividend stock for passive income that has outperformed its sector over the course of the…

Read more »

Investing Articles

Unilever shares are flying! Time to buy at a 21% ‘discount’?

Unilever shares have been racing higher this week after a one-two punch of news from the company. Here’s whether I…

Read more »

artificial intelligence investing algorithms
Market Movers

The Microsoft share price surges after results. Is this the best AI stock to buy?

Jon Smith flags up the jump in the Microsoft share price after the latest results showed strong demand for AI…

Read more »

Google office headquarters
Investing Articles

A dividend announcement sends the Alphabet share price soaring. Here’s what investors need to know

As the Alphabet share price surges on the announcement of a dividend, Stephen Wright outlines what investors should really be…

Read more »

Investing Articles

Turning a £20k ISA into an annual second income of £30k? It’s possible!

This Fool UK writer is exploring how to harness the power of dividend shares and compound returns to build a…

Read more »

Midnight is celebrated along the River Thames in London with a spectacular and colourful firework display.
Investing Articles

Can I turn £10k into a £1k passive income stream with UK shares?

Everyone talks about the magical 10% mark when it comes to passive income investing, but how realistic is it to…

Read more »

Investing Articles

3 market-beating international investment funds for a Stocks and Shares ISA

It always pays to look for new ways to add extra diversity to a Stocks and Shares ISA. I think…

Read more »