How I’m investing in the worst FTSE 100 crash in a generation

FTSE 100 investors face tough choices as share prices fall. Here’s how I plan to profit from the biggest stock market crash since 1987.

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

The FTSE 100 is uncertain, but that doesn’t mean your financial future has to be. Interest rates are near zero, so stashing your money in a Cash ISA will do nothing to help your wealth.

And while the index is down 23% in the last three months, there are still ways to secure your future prosperity. Dividends, share price growth and stability all remain extremely important to me as a long-term investor.

Bag big FTSE 100 bargains

The investment decisions you make today will ripple far into the future. If you have done your research and you think you’ve spotted an undervalued FTSE 100 bargain, go ahead and buy. With a long enough time horizon, buying and holding good companies is still the best and most proven way to enrich yourself.

No matter how far markets fall, they always bounce back, eventually. You might have to wait three years, or five. But pick strong companies, try not to overpay, then simply sit on your investment. You’ll reap the best rewards.

One thing to note though. The coronavirus-induced economic setback means that traditional value measurements like price-to-earnings ratios are less reliable indicators than usual. Companies are having a tough time predicting what they could earn in the rest of 2020 and beyond. Lifting lockdown restrictions might happen soon, or it might take much longer.

But as investing legend Peter Lynch sagely wrote in One Up On Wall Street: “Companies with no debt can’t go bust.” So I would focus on FTSE companies with low or no debt, strong balance sheets to ride out the storm, operating in sectors that make money whether the economy is doing well or struggling.

For example, there are some classic defensive FTSE 100 shares I think every good investor should consider.

They are: UK utilities infrastructure operator National Grid, household products giant Unilever and global pharma firm GlaxoSmithKline. Depending on your ethical investing stance on addictive products, I’d add British American Tobacco and Diageo to that list as well, where dividends are safer than most.

Some 45%of UK companies have now scrapped (or are preparing to scrap) their dividends in Q1 2020. That’s according to the widely-cited Dividend Monitor report from Link UK.

FTSE 100 diversification

Putting too much weight on one particular sector is the surest way to drag your portfolio down. For example, on 20 April US oil futures dropped below zero for the first time ever. Global demand has cratered under lockdown while storage is reaching capacity and the industry faces some historic bankruptcies.

If all my net worth was tied up in energy stocks, I could be looking at a pretty devastating blow. Instead, I’m spreading my investments across FTSE 100 shares in tech, financials, consumer durables, telecoms, entertainment and more.

Run your winners

The strongest advice I’d give is to keep hold of your best-performing investments, FTSE 100 or otherwise.

For me, that’s the likes of Team17, Microsoft and Frontier Developments. These are highly profitable stocks that have done well out of lockdown with more people staying at home.

These are the ones that will see you through the inevitable torrent of pain that’s coming from a bear market and a global recession worse than the Great Depression.

Tom Rodgers currently owns shares in Microsoft, Team17, Frontier Developments, GlaxoSmithKline and Unilever. Teresa Kersten, an employee of LinkedIn, a Microsoft subsidiary, is a member of The Motley Fool’s board of directors. The Motley Fool UK owns shares of and has recommended GlaxoSmithKline, Microsoft, and Unilever. The Motley Fool UK has recommended Diageo and recommends the following options: long January 2021 $85 calls on Microsoft and short January 2021 $115 calls on Microsoft. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

Two white male workmen working on site at an oil rig
Investing Articles

After a 30% rally, are BP shares too expensive — or should I consider more?

Mark Hartley breaks down the investment case for BP shares and whether the new project in Egypt is enough to…

Read more »

Two elderly people relaxing in the summer sunshine Box Hill near Dorking Surrey England
Investing Articles

Forget the FTSE 100 and come back after summer? Here’s my plan!

With the FTSE 100 moving around in a volatile way, should our writer just forget all about it for a…

Read more »

Young female hand showing five fingers.
Investing Articles

£20,000 invested in a Stocks and Shares ISA 5 years ago could now be worth…

The last five years have been something of a roller coaster for the markets. How would £20k in a Stocks…

Read more »

Man hanging in the balance over a log at seaside in Scotland
Investing Articles

Stock market correction: a once-in-a-decade chance to build big passive income?

Ben McPoland takes a closer look at a high-yield passive income stock from the FTSE 250 that investors have been…

Read more »

Portrait of elderly man wearing white denim shirt and glasses looking up with hand on chin. Thoughtful senior entrepreneur, studio shot against grey background.
Investing Articles

In volatile markets, could National Grid dividends be a safe haven?

National Grid offers a dividend yield well above the FTSE 100 and aims to keep growing its payout per share.…

Read more »

Finger clicking a button marked 'Buy' on a keyboard
Investing Articles

Down 25%, are Barclays shares simply too cheap to ignore?

Barclays shares have given up a chunk of their recent gains since the Middle East powder keg ignited. Should investors…

Read more »

Woman riding her old fashioned bicycle along the Beach Esplanade at Aberdeen, Scotland.
Investing Articles

How much would someone need in an ISA to target a £1,000 monthly second income?

Christopher Ruane explains how someone could use an empty Stocks and Shares ISA to target a four-figure monthly second income…

Read more »

Investor looking at stock graph on a tablet with their finger hovering over the Buy button
Investing Articles

Are investors taking a big gamble chasing Rolls-Royce shares higher and higher?

With Rolls-Royce shares having fallen back from their peak, the temptation to see this as a buying opportunity must be…

Read more »