Forget the Cash ISA! This FTSE 100 dividend stock I like now yields 18 times base rate

This FTSE 100 (INDEXFTSE:UKX) stock looks tempting after today’s positive results.

| More on:

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

It’s nice to see a company’s stock rising for a change, if only for sheer novelty value amid the current market rout. It’s particularly good to see the Prudential (LSE: PRU) share price up. And especially given that I’ve been a long-time advocate of this globally diversified FTSE 100 insurer.

Savers reeling from the Bank of England’s decision to slash interest rates today should take particular close attention. Lower rates are a massive blow for anybody looking to take out a Cash ISA with this year’s £20,000 allowance. But Prudential’s dividend pays 18 times the new, lower base rate of just 0.25%.

While Prudential has US exposure through its Jackson arm, most investors have been buying it as a play on emerging markets and China. The group has been rapidly expanding its operations to take advantage of the emerging middle-classes. These people need to buy their own pension, health and insurance products, rather than relying on the state.

Profits up 20%

This morning, Prudential posted a forecast-beating 20% rise in group adjusted operating profit from continuing operations. It stood at a whopping $5.3bn.

Group CEO Mike Wells hailed another positive performance during 2019, despite significant macroeconomic and geopolitical volatility.” He says this leaves the £39bn group positioned for future growth.

In Asia, its fast-growing franchise delivered double-digit growth in new business profit across eight markets.

But coronavirus has slowed economic activity and dampened sales momentum in Hong Kong and China “with a consequential effect on new business profit.” 

However, the group’s broad geographic spread and the strength of its recurring premium business model “lends considerable resilience” to its earnings. Hence today’s upbeat market response.

Action on Jackson

The big news today was a plan to launch a minority IPO for the US annuity business Jackson. This is to attract third-party funding. And it will give it the capital strength to become a separately-listed business. This follows pressure from activist investor Third Point. It comes after the £5.7bn separation from fund management arm M&G in October.

There’s no timescale for the IPO as yet, valued at between $6bn and $10bn, which seems wise given current market concerns. Prudential will retain its London HQ, despite not doing any business in the UK, saying it offers a huge pool of finance professionals.

My aim is Pru

Prudential stock rose more than 3% shortly after the results were announced, but fell by a similar amount in the afternoon as the wider FTSE 100 recovery rally ran out of steam.

Savers looking for a higher return will be impressed by the Pru’s progressive dividend policy. The board announced a second interim ordinary dividend of 25.97 cents per share today.

The recent market crash has helped push the yield up to 4.5% a year, handsomely covered 3.2 times by earnings. Prudential stock now trades at a bargain valuation of just 8.6 times earnings.

These are unnerving times, as we wait to see how far the coronavirus spreads, but now could be the perfect time to buy Prudential. Especially if China is over the worst.

Harvey Jones has no position in any of the shares mentioned. The Motley Fool UK has recommended Prudential. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

Front view of aircraft in flight.
Investing Articles

Is it game over for the BP share price rally?

The BP share price has looked like a one-way bet in recent weeks as oil and gas prices soar but…

Read more »

Man hanging in the balance over a log at seaside in Scotland
Investing Articles

Amid geopolitical and AI risks, here’s how I’m positioning my ISA and SIPP in 2026

Edward Sheldon explains how he's allocating capital within his investment accounts and SIPP amid the various risks to the market.

Read more »

Young mixed-race woman looking out of the window with a look of consternation on her face
Investing Articles

My game plan for the next stock market crash

Markets have been surprisingly resilient during the recent Middle East conflict but we still cannot rule out a stock market…

Read more »

Concept of two young professional men looking at a screen in a technological data centre
Investing Articles

1 top growth stock to consider buying after it crashed 59%

This S&P 500 growth stock has fallen off a cliff lately due to AI software fears. Our writer thinks this…

Read more »

A mature woman help a senior woman out of a car as she takes her to the shops.
Investing Articles

Here’s how a 35-year-old putting £15 a day into an ISA could end up earning £18k+ of passive income annually!

A 35-year-old with no ISA but a willingness to invest relatively small sums could one day be earning many thousands…

Read more »

Young black colleagues high-fiving each other at work
Investing Articles

With the potential to double in 10 years, this could be a dividend stock to consider buying

With a yield of 7.2%, income investors might consider buying this stock. But reinvesting the dividends could deliver even more…

Read more »

Happy couple showing relief at news
Investing Articles

How much would someone need to invest in the stock market to target a £1,250 monthly second income?

Investing in the stock market can help deliver long-term wealth. But James Beard says it can also be a way…

Read more »

happy senior couple using a laptop in their living room to look at their financial budgets
Investing Articles

How much would someone need in an ISA to aim to treble the current State Pension?

Experts say the State Pension isn’t generous enough to provide a comfortable retirement. James Beard says the stock market could…

Read more »