Don’t panic-sell! Avoid oil and snap up bargains is my market crash plan

A market crash is not the time to panic-sell. Avoid uncertainty and choose bargain stocks to create your best ISA portfolio.

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

As the stock market fluctuates wildly in response to the coronavirus outbreak, oil price rout and banking uncertainty, many investors are questioning how to respond to this continuing market crash.

Panic may be the most obvious reaction, but it’s by far the least helpful.

Once you’ve sold your stocks and shares, that’s as much as you’ll get for them. Paper losses become real and there’s no going back. It’s been well documented, but I’ll say it again, successful investors hold until the worst has passed.

An end to Covid-19 is not yet in sight, so worry is having an unprecedented effect on society. Predicting what’s in store for world financial markets is a guessing game for now, but both China and South Korea are showing signs that the outbreak is slowing, so hope remains on the horizon.

Oil prices collapse

Although I don’t think you should panic-sell, I equally think it’s a bad idea to buy oil stocks right now. Although the price of oil has been hurt by reduced demand in response to coronavirus, this is not the only reason for its demise. OPEC wants to cut production, Russia won’t agree, and now Saudi Arabia is slashing its prices because it can, throwing more uncertainty into an already unstable situation. Today the price of oil experienced its fastest drop since 1991.

For these reasons I foresee wild fluctuations continuing in the oil industry and would prefer to steer clear for now. The Premier Oil share price was down over 83% earlier this morning. Now it’s down 52%, this demonstrates the volatility in the markets today.

Best shares to buy today?

Panic aside, a market crash provides the perfect opportunity for calm and sensible stock-picking while prices are low.

Some UK-listed share prices have taken a hammering in recent weeks. From the FTSE index, the Lloyds share price has tanked 35% year-to-date, the Tesco share price is down nearly 7% in this time and Flybe has gone bust.

Flybe has been the first airline casualty, but it may not be the last. Most of its routes were picked up by other airlines within hours of going into administration. I think this proves how saturated the airline market is.

Personally, shares I continue to like are BT for its specialist interest in cybersecurity solutions, along with pest control and hygiene specialist Rentokil Initial, a FTSE 100 stock with a nine-year rising share price.

Uncertainty continues

Share price volatility may well continue for a few more months until the extent of the virus outbreak becomes apparent in the UK and US.

That’s why I think the best thing you can do is hold tight and be patient. Don’t panic-sell and don’t buy for the sake of buying. Keep in mind that coronavirus could impact many companies’ supply chains, along with a sustained impact on the financial sector, tourism and leisure and the likelihood of an increase in insurance claims.  If you’re feeling confident and have spare cash, then carefully update your stocks and shares ISA with a selection of company stocks you feel can go the distance. 

Kirsteen has no position in any of the shares mentioned. The Motley Fool UK has recommended Lloyds Banking Group and Tesco. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

Young Woman Drives Car With Dog in Back Seat
Investing Articles

Does a 7.5% yield make this passive income stock a slam-dunk buy?

This FTSE 250 stock offers a chunky 7.5% passive income stream for dividend investors, but there’s a small catch, as…

Read more »

Happy woman commuting on a train and checking her mobile phone while using headphones
Investing Articles

Consider these 2 dirt cheap quality stocks to buy if the UK stock market crashes

Always hunting for undervalued stocks to buy, Mark Hartley outlines his methods and takes a closer look at two potential…

Read more »

DIVIDEND YIELD text written on a notebook with chart
Investing Articles

With an 8% dividend yield and P/E below 7, is this the best value and income play on the FTSE 250?

Mark Hartley's bullish about an undervalued mid-cap UK stock with a strong dividend yield and promising forecasts. What's the catch?

Read more »

Rear view image depicting a senior man in his 70s sitting on a bench leading down to the iconic Seven Sisters cliffs on the coastline of East Sussex, UK. The man is wearing casual clothing - blue denim jeans, a red checked shirt, navy blue gilet. The man is having a rest from hiking and his hiking pole is leaning up against the bench.
Investing Articles

State Pension fears are rising — here’s how I’d use a SIPP to build £1,000 a month in retirement income

With State Pension worries rising, Andrew Mackie is using a SIPP to build tax-efficient retirement income, reinvesting through volatile markets…

Read more »

Chalkboard representation of risk versus reward on a pair of scales
Investing Articles

Here’s why Greggs shares could be a tasty choice for an ISA

Christopher Ruane reckons the stock market may be overlooking many positive aspects when it comes to Greggs shares. So, what…

Read more »

Artillery rocket system aimed to the sky and soldiers at sunset.
Investing Articles

£7,500 invested in BAE Systems shares 10 days ago is now worth…

Why have BAE Systems shares experienced a sudden double-digit pullback? And does this present a buying opportunity for my portfolio?

Read more »

Picture of an easyJet plane taking off.
Investing Articles

£10,000 invested in easyJet shares 4 weeks ago is now worth…

It's been a crazy month for easyJet shares. Here's what would have happened to an investor's £10,000 stake put to…

Read more »

CEO Mark Zuckerberg at F8 2019 event
Investing Articles

Down 31%, is this a rare chance to buy Meta stock for my ISA cheaply?

After rising to near $800 in 2025, Meta stock has pulled back to around $550. Edward Sheldon looks at whether…

Read more »