The FTSE 100 is at its lowest level in a year. Here’s what I’d do now

The FTSE 100’s (INDEXFTSE:UKX) recent fall could be a buying opportunity in my opinion.

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

After declining by around 8% since the start of the year, the FTSE 100 now trades at its lowest level since January 2019. The speed of its fall in recent days is likely to have caught many investors by surprise. However, its declines have often been faster than its gains in bygone years.

Looking ahead, further falls would be unsurprising in the short run. However, history shows that such periods can prove to be buying opportunities for long-term investors.

Potential challenges

The full scale of the impact of coronavirus on the world economy is still a ‘known unknown’. Its impact on company earnings is gradually becoming clearer, with weak consumer demand in China and the restricted supply of a variety of products from the world’s second-largest economy causing many businesses to report a slowdown in sales.

This situation could continue for as long as coronavirus remains a threat to the world economy. Investors may continue to price-in a global economic slowdown – especially since the upcoming US election may add an extra layer of concern to the views of many investors.

Buying opportunity

Buying shares right now may seem like an unwise move. After all, they could easily fall further in the short run if the coronavirus outbreak fails to be contained.

However, a number of companies now appear to trade on low valuations given their long-term growth potential. Certainly, they may become even cheaper in the near term. But their risk/reward ratios seem to be favourable, and in many cases, investors may have factored-in further challenges for the world economy.

Previous stock market crashes have caused significant pain and worry for investors in the short run. The global financial crisis, for example, caused the FTSE 100 to halve in value. However, it recovered in subsequent years – just as it has done following every other period of decline in the past. As such, investors who can identify high-quality companies and buy them at relatively low valuations may be handsomely rewarded in the long run.

A fixed strategy

One of the challenges in buying shares during a market crash is overcoming your emotions. It is natural to feel fearful about the potential for losses due to the risks facing the wider economy.

However, by having a fixed strategy in place that focuses on the long term, diversifies across a number of stocks, and sticks with the concept that buying undervalued shares has historically yielded high returns, you can overcome the inertia that often results from a market crash.

In doing so, you may find that in a few years’ time, your portfolio valuation is relatively healthy and the current downturn in the stock market’s performance proves to be a temporary drop in its long-term growth towards new record highs.

Peter Stephens has no position in any of the shares mentioned. The Motley Fool UK has no position in any of the shares mentioned. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

Rolls-Royce's Pearl 10X engine series
Investing Articles

Will Rolls-Royce shares soar to £17.40 or sink to 900p?

Rolls-Royce shares have surged almost 90% in value over the last 12 months. Can the FTSE 100 company repeat the…

Read more »

A quiet morning and an empty Victoria Street in Edinburgh's historic Old Town.
Investing Articles

£10,000 invested in Scottish Mortgage shares 5 weeks ago is now worth…

Why have Scottish Mortgage shares displayed resilience in the FTSE 100 index since the war in Iran started a few…

Read more »

A pastel colored growing graph with rising rocket.
Investing Articles

How can I target £14,132 a year in dividend income from a £20,000 holding in this FTSE 250 dividend gem?

This FTSE 250 dividend heavyweight keeps generating market-beating yields, with forecasts of more to come as earnings momentum continues to…

Read more »

Nottingham Giltbrook Exterior
Investing Articles

Marks and Spencer’s share price is down 16% to below £4! Is now the time for me to buy the dip with an eye to £8+?

Marks and Spencer’s share price has dipped, but is the market missing a far bigger story? The latest numbers hint…

Read more »

Young female hand showing five fingers.
Investing Articles

5 dividend shares that ISA millionaires love

These wealthy investors seem to prioritise blue-chip dividend shares that offer both stability and attractive levels of income.

Read more »

Exterior of BT Group head office - One Braham, London
Investing Articles

£10,000 invested in BT shares 5 years ago has turned into…

BT shares have underperformed the FTSE 100 over the past five years. James Beard looks at the reasons why and…

Read more »

Emma Raducanu for Vodafone billboard animation at Piccadilly Circus, London
Investing Articles

£5,000 invested in Vodafone shares 5 years ago is now worth…

Vodafone’s shares have underperformed the FTSE 100 since April 2021. However, this isn’t the full story. James Beard explains why.

Read more »

Landlady greets regular at real ale pub
Investing Articles

Will Diageo shares rise to £14.72 or SURGE to £24.50?

City brokers are unanimous -- Diageo shares will rebound over the next 12 months. But how realistic are these forecasts?…

Read more »