3 ‘hidden’ pitfalls to avoid with shares in 2020

If you want to make a million from shares, avoiding these ‘hidden’ pitfalls could deliver a big boost to your performance.

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

Sometimes it’s not so easy to spot trouble in a company because the first thing we notice about a share is all the good things, such as a tempting valuation, a juicy dividend yield or impressive rates of growth in earnings.

But it pays to put your sceptical hat on when evaluating stocks and look beneath the attractions to make sure these three hidden pitfalls aren’t present. Ferret them out, and you could save yourself a fortune!

Bad management

The directors and managers of a business don’t always perform well. Sometimes they try their hardest but just aren’t much good at it. Sometimes they are less than honest individuals and are working to a hidden agenda.

Warning signs can include excessive pay, easily achieved incentive schemes, related party transactions and frequent restructuring. If a firm is always fighting fires and trying new ways to make the business work out well, it makes me question the directors’ judgement in the first place. I’d also look at the history with regard to acquisitions. Have they added value or destroyed it? And is the boardroom stable or are the directors being frequently replaced?

Given that we need to trust management to run, expand and optimise a business while we hold its shares, finding one with an effective management team is essential for a decent investment outcome.

Business models that don’t work

It’s surprisingly common to find businesses on the stock market that just don’t work. You can pin this one down by looking at the numbers. If you see a record of volatile profits, low profit margins, and poor returns on equity or capital employed, you could be dealing with a poor business model. Worse still, shrinking revenues, periods of loss-making and poor cash flow are all things that scream “avoid!”

Broken balance sheets

A weak balance sheet will have the potential to pull the rug from under a company no matter how well it seems to be performing operationally. And your investment could go down with it. Look out for high levels of debt, pension obligations, leases and a big pile of unpaid creditors.

But not all debt is a bad thing. Sometimes it makes sense for a business, although the key is moderation, I reckon.

Buying the shares of a company that has a high debt load is a bit like buying the shares of a firm that doesn’t have any debt with money we’ve borrowed ourselves. The upside is juiced up when things go well and the downside is exaggerated when things go poorly!

I reckon one of the best moves you can make in your quest to make a million in the stock market is to avoid big mistakes. And focusing on the potential for finding these three toxic conditions could help you do that in 2020 and beyond.

Kevin Godbold has no position in any share mentioned. The Motley Fool UK has no position in any of the shares mentioned. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

Businessman hand stacking money coins with virtual percentage icons
Investing Articles

£5,000 invested in Tesco shares 5 years ago is now worth this much…

Tesco share price growth has been just part of the total profit picture, but can our biggest supermarket handle the…

Read more »

Investing Articles

Here’s why I’m bullish on the FTSE 100 for 2026

There's every chance the FTSE 100 will set new record highs next year. In this article, our Foolish author takes…

Read more »

Thoughtful man using his phone while riding on a train and looking through the window
Growth Shares

UK interest rates fall again! Here’s why the Barclays share price could struggle

Jon Smith explains why the Bank of England's latest move today could spell trouble for the Barclays share price over…

Read more »

Man hanging in the balance over a log at seaside in Scotland
Investing Articles

2 out-of-favour FTSE 250 stocks set for a potential turnaround in 2026

These famous retail stocks from the FTSE 250 index have crashed in 2025. Here's why 2026 might turn out to…

Read more »

Young female business analyst looking at a graph chart while working from home
Investing Articles

Down over 30% this year, could these 3 UK shares bounce back in 2026?

Christopher Ruane digs into a trio of UK shares that have performed poorly this year in search of possible bargains…

Read more »

Mature people enjoying time together during road trip
Investing Articles

Yields up to 8.5%! Should I buy even more Legal & General, M&G and Phoenix shares?

Harvey Jones is getting a brilliant rate of dividend income from his Phoenix shares, and a surprising amount of capital…

Read more »

Light trails from traffic moving down The Mound in central Edinburgh, Scotland during December
Investing Articles

Up 7.5% in a week but with P/Es below 8! Are JD Sports Fashion and easyJet shares ready to take off?

easyJet shares have laboured in 2025, but suddenly they're flying. The same goes for JD Sports Fashion. Both still look…

Read more »

US Stock

I think this could be the best no-brainer S&P 500 purchase to consider for 2026

Jon Smith reveals a stock from the S&P 500 that he feels has the biggest potential to outperform the index,…

Read more »