I’d invest my first £500 in this high dividend yielding FTSE 100 stock today 

I’m not just talking about the dividends here.

| More on:

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

If I had to start investing today with £500 in shares, I’d aim to put them in a safe stock that reaps high dividends, because it would grow my capital base. To find safe stocks, I’d look at those companies that are big enough and financially sustainable enough to ensure a steady increase in income.

This means looking at FTSE 100 companies that offer a yield that is higher than the average yield of this entire set. As I write, FTSE 100 shares’ average return stands at 4.3%. 

Not all high-yielders are made equal 

There are exactly 30 companies with a higher yield than that. I’m not convinced of all of them, however. For instance, the Russian miner Evraz,which offers a yield of 14.5%, the highest available in the set. But the company itself is in a bit of a funk right now and that’s part of the reason its yield is so high.     

I’d consider tobacco biggie Imperial Brands (LSE:IMB) more closely because of its 11.5% yield at the end of the financial year 2019. It’s true that IMB’s share price tumble is one of the reasons for this. But it’s exactly that – just one of the reasons.

The company’s level of dividends has also been on the rise. It increased the dividend payout by 10% in the year, compared to 2018. Dividend yield is the actual dividend paid divided by the share price at the end of the year.  

So it’s the combination of the higher dividend payout with the share price fall that is responsible for the higher yield. If the actual dividend level was the same as 2018, the yield would be 10.4%, or more than 1 percentage point less than that today.

IMB has seen rising revenues over the years, and even though its profits’ growth is less consistent, it has managed to remain profitable. I think that it’s a good idea to consider it for dividends alone.   

The catch 

There’s a catch here though. IMB has now abandoned its policy of increasing dividends by 10% every year and instead is looking to tie them to its profits. With a decline in profits, this doesn’t bode well for dividends. So why am I even suggesting this share to the investor?  

It’s the price. There are too many disruptive changes taking place in business today, and big tobacco is hardly insulated from them, with smoking alternatives gaining in popularity. Imperial’s share price has been hit by these changes, and is down by more than 10% from last year.

With greater certainty in the stock markets now, I reckon IMB’s share price will start rising soon enough. It has already started rising in the past two weeks. This is a good time to buy it purely for capital growth, and if dividends are sustained, it’s a double positive for investors.  

Manika Premsingh has no position in any of the shares mentioned. The Motley Fool UK has recommended Imperial Brands. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

Illustration of flames over a black background
Investing Articles

A once-in-a-decade chance to earn a sky-high passive income from these red-hot FTSE 250 stocks?

Harvey Jones says investors looking for passive income should consider these three high yielders that have swung back into fashion…

Read more »

Three generation family are playing football together in a field. There are two boys, their father and their grandfather.
Investing Articles

How to try and turn a £5k ISA into a £1,044.22 yearly second income

Dividends can generate a superb and reliable second income that grows over time. Zaven Boyrazian explains how, and which UK…

Read more »

Businessman hand stacking money coins with virtual percentage icons
Investing Articles

Here’s what could send Greggs shares climbing again

Greggs shares are down after investor optimism was hit head-on by a dose of financial reality. The wheels could be…

Read more »

Investing Articles

Suddenly investors can’t get enough of GSK shares! What’s going on?

After years in the doldrums, GSK shares are suddenly the most bought stock on the entire FTSE 100. Harvey Jones…

Read more »

'2024' art concept overlaid on a stock screener
Investing Articles

£5,000 invested in Greggs shares in October 2024 is now worth…

Despite facing a multitude of challenges today, might Greggs' stock be worth a look after losing well over a third…

Read more »

Investor looking at stock graph on a tablet with their finger hovering over the Buy button
Investing Articles

Where will Rolls-Royce shares go next? Let’s ask the experts

Rolls-Royce shares have wobbled as aviation uncertainty grows. But can the City's glowing forecasts help get the price climbing again?

Read more »

Two female adult friends walking through the city streets at Christmas. They are talking and smiling as they do some Christmas shopping.
Investing Articles

No savings at 45? Here’s how investors could still build a £17,360 second income

It’s never too late to start investing, and with compounding working over time, Andrew Mackie shows how investors could still…

Read more »

House models and one with REIT - standing for real estate investment trust - written on it.
Investing Articles

How to invest £10,000 to aim for a £6,108 annual passive income

UK REITs have been getting a lot of attention. But our author thinks they're still the place to look for…

Read more »