Cash ISA rates are falling again, but I like BATS that pays 6.85% a year

Harvey Jones says British American Tobacco plc’s (LON: BATS) big yield thrashes the dismal return on a Cash ISA.

| More on:

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

If you’re looking for a best-buy Cash ISA then brace yourself, the interest rates are truly dreadful and worse, they are continuing to fall.

Time to dash from cash

The average instant access Cash ISA now pays a meagre 0.95%. You’ll get only slightly more if you lock your money away, with the average long-term fixed rate Cash ISA paying just 1.35%, down from 1.62% in March. These are a truly dismal returns, and they could fall even lower as analysts increasingly expect the Bank of England to cut base rates from today’s 0.75%, rather than increase them.

Yet at the same time, the FTSE 100 is yielding income of 4.5% a year, while established blue-chip stock British American Tobacco (LSE: BATS) is paying income worth an astonishing 6.85%.

This £68bn behemoth is the best performing stock on the index over the past 50 years. If you had invested £1,000 in October 1969, it would be worth an incredible £3.44m today, with dividends reinvested, whereas £1,000 in the average easy access savings account would have grown to just £12,960.

A repeat may be unlikely given that smoking is in long-term decline in the West. But British American Tobacco has compensated by aiming to win a greater share of a shrinking market and targeting growth in emerging markets, where smoking rates remain high.

Up in vapour

It has also been pursuing e-cigarettes and vaping, but the strategy has backfired amid a US regulatory clampdown aimed at curbing the rise of teenage vapers, and growing fears over vaping-linked deaths and illnesses.

You may decide you want nothing to do with this industry – and that’s fair enough. If so, plenty of other top FTSE 100 companies can thrash the low returns on Cash ISAs. Here are three stocks that could help you enjoy a luxury retirement.

As wealth platform AJ Bell has just pointed out, British American Tobacco shareholders will be looking for some reassurance when it publishes its next trading statement on Wednesday, following a profit warning from rival Imperial Brands, and a decision by US tobacco company Altria to write down the value of its $12.8bn investment in vaping leader Juul by $4.5bn, less than a year after taking a 35% stake.

CEO Jack Bowles is looking to cut costs and simplify the firm by removing layers of senior management, while boosting sales from so-called New Category products, by up to 50%.

Bargain valuation

British American Tobacco still enjoys attractive operating margins of 38.4%, with a stonking return on capital employed of 133.5%. Its yield looks safe for now, and City analysts expect it to actually increase, to hit 7.4% this year, and a mighty 7.8% next.

Yet the group trades at a bargain price of 8.8 times forward earnings, only half the 15 times that is typically seen as representing fair value.

Individual company stocks are more risky than Cash ISAs, so you should only invest money you do not expect to need for the next five years or so, to give you time to overcome short-term volatility. Shares are long-term investments and can give you a winning combination of both income and growth, rather than the lousy rates you now get on a Cash ISA.

Harvey Jones has no position in any of the shares mentioned. The Motley Fool UK has recommended Imperial Brands. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

Young female hand showing five fingers.
Investing Articles

Could £20,000 invested in these 5 dividend shares produce £14,760 of passive income over the next 10 years?

James Beard considers the potential of dividend shares to deliver amazing levels of passive income. Here are five that have…

Read more »

Workers at Whiting refinery, US
Investing Articles

At 570p, is it too late to consider buying BP shares?

Since the end of February, when the conflict in the Middle East started, BP shares have soared nearly 20%. But…

Read more »

Aviva logo on glass meeting room door
Investing Articles

5 years ago, £5,000 bought 1,231 Aviva shares. But how many would it buy now?

Buying Aviva shares in April 2021 would have been a good decision. And the insurance, wealth, and retirement group’s dividends…

Read more »

Nottingham Giltbrook Exterior
Investing Articles

5 years ago, £5,000 bought 3,185 Marks & Spencer shares. But how many would it buy now?

According to a recent survey, Marks & Spencer is the UK’s best brand. Does this mean it’s time to consider…

Read more »

Portrait of elderly man wearing white denim shirt and glasses looking up with hand on chin. Thoughtful senior entrepreneur, studio shot against grey background.
Investing Articles

Is the 8.7% yield on this FTSE 250 stock too good to be true?

FTSE 250 stocks are often overlooked by income investors. Here’s one that’s currently (15 April) yielding over twice that of…

Read more »

Young female business analyst looking at a graph chart while working from home
Investing Articles

The FTSE 100 looks a lot like the late ’90s. Are we heading for a 2000-style crash?

Those who remember the 1990s may also feel like history's repeating itself. Mark Hartley investigates how the FTSE 100 today…

Read more »

Close-up image depicting a woman in her 70s taking British bank notes from her colourful leather wallet.
US Stock

How to invest £10k in S&P 500 dividend stocks to target a £2.3k annual second income

Jon Smith shows how someone could look across the pond and pick dividend shares from the S&P 500 that can…

Read more »

Finger clicking a button marked 'Buy' on a keyboard
Investing Articles

My DCF analysis says it’s time for me to buy tech shares

Stephen Wright’s reverse DCF analysis suggests that shares in this specialist software company might have fallen into buying territory.

Read more »