I’d buy this FTSE 100 share while its price is still falling

FTSE 100 (INDEXFTSE: UKX) share Coca-Cola HBC looks like a promising buy to me, but Whitbread doesn’t look as good on an uncertain future.

| More on:

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

When investing, your capital is at risk. The value of your investments can go down as well as up and you may get back less than you put in.

Read More

The content of this article is provided for information purposes only and is not intended to be, nor does it constitute, any form of personal advice. Investments in a currency other than sterling are exposed to currency exchange risk. Currency exchange rates are constantly changing, which may affect the value of the investment in sterling terms. You could lose money in sterling even if the stock price rises in the currency of origin. Stocks listed on overseas exchanges may be subject to additional dealing and exchange rate charges, and may have other tax implications, and may not provide the same, or any, regulatory protection as in the UK.

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

The FTSE 100 has been a disappointment in recent weeks, but that needn’t be a deterrent for savvy investors. I think there are plenty of shares that are ripe for the picking because their share prices have taken a beating. A case in point is the little-talked-about bottler, Coca-Cola HBC (LSE: CCH). Despite its share price wobble in the recent past, on average it’s been on an upswing, with the three-month moving average up 20% since the start of 2019.

But that’s not the only reason I was curious about this particular share. It’s now been almost a year since it decided to buy Costa Coffee from hospitality company Whitbread (LSE: WTB), and it’s worth figuring out which of these two FTSE 100 shares has done better since and which is therefore a better investing option. Let’s look at them one at a time.

Coffee operation to bolster business

As far as Coca-cola HBC goes, the financial picture looks respectable. In the first half of 2019, it showed a 3.4% currency-neutral revenue increase and a small net profit rise too. The company expects to continue expanding in the future as well, especially in emerging markets, where it’s already seeing the fastest volume increase.

It’s also moving forward speedily on the coffee business, having launched ready-to-drink canned Costa Coffee products in June this year. It now plans to launch the coffee chain in at least 10 of its existing 28 markets next year. With coffee being a growing and profitable business, I believe the company’s optimism about its prospects are well placed.

Whitbread warns of uncertainty

Whitbread, however, hasn’t had such a good run, with its share price quite inconsistent through 2019 so far. While there have been some periods of increase, the broad pattern is pointing downwards. This is partly because of the recent choppiness in broader markets, but also because of its weak trading update for the latest quarter, which showed a 3.7% decline in like-for-like sales.

While the company is happy with the growth in its foreign business, it has flagged economic uncertainty in the UK as a cause of sluggish performance. Its cyclical Premier Inn hotels business saw a 1.5% decline during the quarter. I’m uncomfortable with the company saying that macro concerns could impact future performance as well.  This doesn’t mean that the business will suffer endlessly, just that at present its prospects are unpredictable, making it a dicey investor choice.

The share price has also been somewhat volatile over the past five years and this doesn’t give me confidence going forward. On the other hand, Coca-Cola HBC has been far more predictable, even though it’s also had its share of ups and downs. As far as growth stocks go though, I would buy the latter’s shares for its past growth and more promising outlook.

Should you invest, the value of your investment may rise or fall and your capital is at risk. Before investing, your individual circumstances should be assessed. Consider taking independent financial advice.

Manika Premsingh has no position in any of the shares mentioned. The Motley Fool UK has no position in any of the shares mentioned. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

Investing Articles

Turning a £20k ISA into an annual second income of £30k? It’s possible!

This Fool UK writer is exploring how to harness the power of dividend shares and compound returns to build a…

Read more »

Midnight is celebrated along the River Thames in London with a spectacular and colourful firework display.
Investing Articles

Can I turn £10k into a £1k passive income stream with UK shares?

Everyone talks about the magical 10% mark when it comes to passive income investing, but how realistic is it to…

Read more »

Investing Articles

3 market-beating international investment funds for a Stocks and Shares ISA

It always pays to look for new ways to add extra diversity to a Stocks and Shares ISA. I think…

Read more »

Grey cat peeking out from inside a cardboard box in a house
Investing Articles

Just released: April’s latest small-cap stock recommendation [PREMIUM PICKS]

We believe the UK small-cap market offers a myriad of opportunities across a wide range of different businesses and industries.

Read more »

Fireworks display in the shape of willow at Newcastle, Co. Down , Northern Ireland at Halloween.
Investing Articles

The Anglo American share price soars to £25, but I’m not selling!

On Thursday, the Anglo American share price soared after mega-miner BHP Group made an unsolicited bid for it. But I…

Read more »

Investing Articles

Now 70p, is £1 the next stop for the Vodafone share price?

The Vodafone share price is back to 70p, but it's a long way short of the 97p it hit in…

Read more »

Concept of two young professional men looking at a screen in a technological data centre
Investing Articles

If I’d put £5,000 in Nvidia stock at the start of 2024, here’s what I’d have now

Nvidia stock was a massive winner in 2023 as the AI chipmaker’s profits surged across the year. How has it…

Read more »

Light bulb with growing tree.
Investing Articles

3 top investment trusts that ‘green’ up my Stocks and Shares ISA

I’ll be buying more of these investment trusts for my Stocks and Shares ISA given the sustainable and stable returns…

Read more »