Forget gold! When the world falls apart, I’d pick this FTSE 100 stock

I prefer income-generating FTSE 100 giant Diageo over gold for my passive income portfolio.

| More on:

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

From Sydney to New York, it seems dark clouds are gathering over the global economy. Economic growth has already stalled in Britain, based on the latest official gross domestic product numbers, and with Brexit looming on the horizon, things could get a lot worse. 

In times like these, savvy investors retreat to so-called ‘safe havens’. Traditionally, safe havens included government bonds from developed countries and premium real estate in megacities, all of which now seem overvalued to me. Some investors prefer gold. I, however, prefer an income-generating asset that has stood the test of time and prospered despite downturns — Diageo (LSE:DGE).  

The alcoholic beverage giant is arguably one of the most stable and robust stocks on the FTSE 100 index. Its track record of wealth creation dates back to the early 1990s and investors who bought the stock in, say, 1997 have seen their capital multiply seven-fold to-date. 

The stock has also been able to withstand the pressures of economic downturns. During the global financial crisis of 2008-09, when the broader index was down 40% from its peak, Diageo only lost 30% of its value. Over the past five years, which include the Brexit vote and its aftermath, the FTSE 100 has only gained 8.1%, while Diageo is up 96.6%.   

If you include share buybacks and dividends, the total shareholder return over that period would be even more impressive. 

Better than gold?

It’s difficult to deny gold’s merits as a safe-haven asset. The spot price of the commodity has quintupled since the year 2000. That implies a compound annual growth rate of 8.9%, while Britain’s average inflation rate has been 3.1% over that period. 

However, even if gold can replicate this performance in the future, Diageo’s 2% dividend yield, £4.5bn share buyback programme, and 30.5% return on equity outshine the yellow metal. Coupled with its historic resilience to economic upheavals, I believe Diageo is safer than gold.     

Looking ahead

Moving forward, I’m optimistic about Diageo’s prospects because of the strength of the company’s underlying brands, the shape of its balance sheet, and the diversification of its income sources. 

As I mentioned in a previous article, Diageo has significant exposure to both North America and emerging markets. This means the ongoing Brexit turmoil will be offset by a stronger US dollar, while slowing growth in developed markets will be offset by growing consumption in India and China. 

Foolish takeaway

Diageo’s scale and product mix make it somewhat impervious to economic cycles. As mentioned, the stock retained much of its value during the great financial crisis a decade ago. Since then, shareholders have more than doubled their investment if dividends and share buybacks are accounted for. 

Looking ahead, its track record of wealth creation, the global scale of the company’s distribution network and the promised £4.5bn share buyback programme make this stock more appealing to me than gold. 

VisheshR has no position in any of the shares mentioned. The Motley Fool UK has recommended Diageo. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

Rolls-Royce's Pearl 10X engine series
Investing Articles

Are the glory days over for Rolls-Royce shares?

Rolls-Royce shares have soared in recent years. Lately, though, they have taken a tumble. Could there be worse still to…

Read more »

Group of friends meet up in a pub
Investing Articles

Are ‘66% off’ Diageo shares a once-in-a-decade opportunity?

Diageo shares have taken another hit in the early weeks of 2026. Are we looking at a massive bargain or…

Read more »

Investing Articles

Meet the UK stock under £1.50 smashing Rolls-Royce shares over the past year

While Rolls-Royce shares get all the attention, this under-the-radar trust has quietly made investors a fortune. But is it still…

Read more »

UK financial background: share prices and stock graph overlaid on an image of the Union Jack
Investing Articles

Down 19%, the red lights are flashing for Barclays shares!

Barclays shares have fallen almost a fifth in value as the Middle East war has intensified. Royston Wild argues that…

Read more »

Aviva logo on glass meeting room door
Investing Articles

After falling another 5%, are Aviva shares too cheap to ignore?

£10,000 invested in Aviva shares five years ago would have grown 50% by now. But what might the future hold,…

Read more »

Two female adult friends walking through the city streets at Christmas. They are talking and smiling as they do some Christmas shopping.
Investing Articles

Next impresses again, but could its shares be about to crash?

Next shares have leapt after the retailer raised its full-year profits guidance. But could the FTSE 100 retailer be running…

Read more »

Investing Articles

Time to buy, after Next shares are lifted by storming FY results?

Retail sector weakness is holding back Next shares, is it? Tell that to the fashion shoppers who've driven up full-year…

Read more »

Three signposts pointing in different directions, with 'Buy' 'Sell' and 'Hold' on
Growth Shares

Why the Barclays share price is currently its most undervalued in months

Jon Smith talks through why the Barclays share price has struggled in recent weeks, and flags up reasons why it…

Read more »