Share your opinion and earn yourself a free Motley Fool premium report!

We are looking for Fools to join a 75 minute online independent market research forum on 15th / 16th December.

To find out more and express your interest please click here

Is now the time to invest in Sainsbury’s shares?

Down by more than a third in the last 12 months, is now the time to buy J Sainsbury plc (LON: SBRY) shares?

| More on:

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

After its failed merger attempt with Asda, supermarket chain J Sainsbury (LSE: SBRY) has been having a tough year. In the last 12 months its share price has dropped by almost 40%, and the company has been weighed by the uncertainty surrounding Brexit – food supply disruptions an on-going threat for the company depending on the exact terms of the deal (or indeed no-deal).

It may surprise you to hear that I think Sainsbury’s may be an investment worth considering.

Cheap returns

Firstly, Sainsbury’s shares are currently offering a dividend yield of about 5.5%, far outweighing the numbers of its listed rivals Tesco and WM Morrison, which return 2.6% and 3.3% respectively. Furthermore, the share price declines of the last 12 months now make the stock cheap, with a P/E ratio of just 9, again beating Tesco and Morrison’s that both have P/E numbers in the 13-14 range.

The other number I analysed recently that cannot help but make me think Sainsbury’s shares are currently oversold is the company’s book value. Effectively measuring how much the company is worth if it were wound down right now, Sainsbury’s figure comes in at about £3.80 per share – far above today’s current price of £1.97.

Again compared to Tesco and Morrison’s, this number offers both the largest value and is the only one of the three above the current share price. Tesco’s book value is about £1.50 per share compared to the current £2.20 stock price, while Morrison’s is £1.80 vs. a £1.95 share price.

Some concern

This isn’t to say there is nothing to be concerned about however. My main concern is due to the broad moves the world has seen in recent years away from bricks-and-mortar stores to the world of online retail. Consumers are becoming ever more tech-savvy, and the convenience of smartphones, tablets and universal broadband continue to boost online retail. Sainsbury’s, while perhaps not part of a dying industry, is certainly a key player in one that needs to adapt.

On the plus side though, all the signs are that the company is attempting to do this. Recently rumours emerged that talks may be underway with Uber Eats regarding a partnership for grocery delivery services, while the company is already participating in a two-month trial with Deliveroo, to test the viability of delivering freshly-baked pizzas.

Meanwhile, away from its core grocery ops, sales in other areas of its business have been under pressure of late, Sainsbury’s reporting earlier this month that for the 16 weeks to the end of June, clothing sales were down 4.5% while general merchandise sales were down 3.1%. It should be noted though that these are both areas very susceptible to the weather — unsurprisingly fewer shorts, T-shirts and sun loungers are sold in bad weather.

I think it is fair to say Sainsbury’s shares may not be the surest investment I have ever talked about, and it is perfectly possible that the shares will fall lower before reaching what I think is their true value. That said, I think even with concerns surrounding the future of high street retail, Sainsbury’s shares may just be worth investing in for those who can hold them for the long term.

Karl owns shares in J Sainsbury. The Motley Fool UK has recommended Tesco. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

Black woman using smartphone at home, watching stock charts.
US Stock

I asked ChatGPT for the juiciest growth share for 2026, and it said…

Jon Smith is rather unimpressed with the growth share that ChatGPT presents to him, and explains his reasons why in…

Read more »

Two business people sitting at cafe working on new project using laptop. Young businesswoman taking notes and businessman working on laptop computer.
Dividend Shares

Here’s a stock lurking in the FTSE 100 with a 9% dividend yield forecast

Jon Smith highlights a FTSE 100 company that he thinks has been in the headlights for share price growth recently…

Read more »

Bus waiting in front of the London Stock Exchange on a sunny day.
Investing Articles

Could a 2026 stock market crash be on its way?

Will the stock market crash next year? Nobody knows for sure, including our writer. Here's what he's doing now to…

Read more »

Thoughtful man using his phone while riding on a train and looking through the window
Investing Articles

How much do you need in an ISA to target a £5,555 monthly passive income?

Muhammad Cheema explains how an investor could target £5,555 in monthly passive income over time by making use of a…

Read more »

Little girl helping her Grandad plant tomatoes in a greenhouse in his garden.
Investing Articles

With single-digit P/E ratios, here are 3 of the FTSE 100’s cheapest-looking shares!

Only a few FTSE 100 shares are trading at single digit-multiples of earnings! And our Foolish author has highlighted what…

Read more »

Friends at the bay near the village of Diabaig on the side of Loch Torridon in Wester Ross, Scotland. They are taking a break from their bike ride to relax and chat. They are laughing together.
Investing Articles

How much do you need in an ISA to earn a £33,333 passive income?

Discover how to target a five-figure passive income in a Stocks and Shares ISA -- and a top 7.6%-yielding dividend…

Read more »

Tariffs and Global Economic Supply Chains
Investing Articles

Did Donald Trump just deliver fantastic news for Nvidia stock?

With artificial intelligence chip sales set to resume in China, is Nvidia stock worth looking at while it's trading under…

Read more »

A rear view of a female in a bright yellow coat walking along the historic street known as The Shambles in York, UK which is a popular tourist destination in this Yorkshire city.
Market Movers

£20,000 of British American Tobacco shares could generate dividends of…

British American Tobacco shares are tipped to deliver more huge dividends over the next three years. Does this make them…

Read more »