Why I’d buy this FTSE 100 stock yielding 9.7%

The finance chief of this FTSE 100 (INDEXFTSE: UKX) high-yielder has said a dividend cut is “a very remote if non-existent possibility”.

| More on:

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

The share price of FTSE 100 tobacco group Imperial Brands (LSE: IMB) has recovered from a low of 1,847p made towards the end of June. Nevertheless, at a current 2,145p, the company remains on a cheap price-to-earnings (P/E) ratio and high dividend yield.

City analysts expect it to post adjusted earnings per share (EPS) of 282p for its financial year ending 30 September. This gives a P/E of 7.6. Meanwhile, management has committed to a 10% increase in the dividend. This makes the prospective payout around 207p, giving a yield of 9.7%.

Of course, a single-digit P/E and a yield pushing 10% suggest the market isn’t exactly taking an optimistic view of Imperial’s future earnings growth and the sustainability of its dividend. However, management is confident about the prospects for the business, and the investment case is compelling, in my opinion.

Earnings growth prospects

The challenges facing the tobacco industry are widely known. Yet Imperial has a long record of delivering strong price/mix growth to offset industry volume declines. And the rising revenue has fed down to increasing profits and dividends.

Imperial’s been led for the last nine years by Alison Cooper, who joined the company in 1999 and held a number of senior roles prior to her appointment as chief executive. She knows the company and the industry inside out.

In a Q&A session with analysts at the Deutsche Bank Global Consumer Conference in Paris in June, Cooper provided a very good overview of Imperial’s positioning in the industry. She also discussed her confidence in the company’s ability to continue delivering “robust, but modest growth” from traditional tobacco products alone, with next-generation products being “an additive business on top of that tobacco delivery, really taking our revenue growth up and as of next year, starting to add to profits as well.”

If Cooper is right about the outlook, Imperial’s P/E of 7.6 suggests the market is being way too pessimistic about the company’s earnings-growth prospects.

Dividend matters

Imperial’s chief financial officer, Oliver Tant, also participated in the June Q&A, and had some very comforting things to say about the dividend. In particular, he said: “There is no issue here about the affordability of our dividend given our current performance and our anticipated performance as we move forward.”

Tant explained that having increased the dividend 10%+ a year for the last 10 years, the company sought feedback on future policy from “a relatively large group of shareholders” earlier this year. He said these shareholders were “less concerned about the ongoing nature of our dividend promise, beyond it being progressive and beyond any concern about a cut, which is a very remote if non-existent possibility.”

This provides an insight into Imperial’s new progressive — but more flexible — dividend policy (from fiscal 2020), announced a couple of weeks ago and discussed in detail by my Foolish colleague Roland Head.

With a 9.7% yield available at the current share price, and a cut “a very remote if non-existent possibility” in the words of Tant, I think the market is being way too pessimistic about Imperial’s dividend, as well as its earnings growth prospects.

I believe the low P/E and high yield make the stock a bargain. I rate it a ‘buy’.

G A Chester has no position in any of the shares mentioned. The Motley Fool UK has recommended Imperial Brands. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

Close-up of British bank notes
Investing Articles

£20,000 for a Stocks and Shares ISA? Here’s how to try and turn it into a monthly passive income of £493

Hundreds of pounds in passive income a month from a £20k Stocks and Shares ISA? Here's how that might work…

Read more »

Snowing on Jubilee Gardens in London at dusk
Investing Articles

£5,000 put into Nvidia stock last Christmas is already worth this much!

A year ago, Nvidia stock was already riding high -- but it's gained value since. Our writer explores why and…

Read more »

Investing Articles

Are Tesco shares easy money heading into 2026?

The supermarket industry is known for low margins and intense competition. But analysts are bullish on Tesco shares – and…

Read more »

Smiling black woman showing e-ticket on smartphone to white male attendant at airport
Investing Articles

Can this airline stock beat the FTSE 100 again in 2026?

After outperforming the FTSE 100 in 2025, International Consolidated Airlines Group has a promising plan to make its business more…

Read more »

Investing Articles

1 Stocks and Shares ISA mistake that will make me a better investor in 2026

All investors make mistakes. The best ones learn from them. That’s Stephen Wright’s plan to maximise returns from his Stocks…

Read more »

Portrait Of Senior Couple Climbing Hill On Hike Through Countryside In Lake District UK Together
Investing Articles

I asked ChatGPT if £20,000 would work harder in an ISA or SIPP in 2026 and it said…

Investors have two tax-efficient ways to build wealth, either in a Stocks and Shares ISA or SIPP. Harvey Jones asked…

Read more »

Investing Articles

How much would I need invested in an ISA to earn £2,417 a month in passive income?

This writer runs the numbers to see what it takes in an ISA to reach £2,417 a month in passive…

Read more »

Investing Articles

Rolls-Royce shares or Melrose Industries: Which one is better value for 2026?

Rolls-Royce shares surged in 2025, surpassing most expectations. Dr James Fox considers whether it offers better value than peer Melrose.

Read more »