Why I’d buy this FTSE 100 stock yielding 9.7%

The finance chief of this FTSE 100 (INDEXFTSE: UKX) high-yielder has said a dividend cut is “a very remote if non-existent possibility”.

| More on:

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

The share price of FTSE 100 tobacco group Imperial Brands (LSE: IMB) has recovered from a low of 1,847p made towards the end of June. Nevertheless, at a current 2,145p, the company remains on a cheap price-to-earnings (P/E) ratio and high dividend yield.

City analysts expect it to post adjusted earnings per share (EPS) of 282p for its financial year ending 30 September. This gives a P/E of 7.6. Meanwhile, management has committed to a 10% increase in the dividend. This makes the prospective payout around 207p, giving a yield of 9.7%.

Of course, a single-digit P/E and a yield pushing 10% suggest the market isn’t exactly taking an optimistic view of Imperial’s future earnings growth and the sustainability of its dividend. However, management is confident about the prospects for the business, and the investment case is compelling, in my opinion.

Earnings growth prospects

The challenges facing the tobacco industry are widely known. Yet Imperial has a long record of delivering strong price/mix growth to offset industry volume declines. And the rising revenue has fed down to increasing profits and dividends.

Imperial’s been led for the last nine years by Alison Cooper, who joined the company in 1999 and held a number of senior roles prior to her appointment as chief executive. She knows the company and the industry inside out.

In a Q&A session with analysts at the Deutsche Bank Global Consumer Conference in Paris in June, Cooper provided a very good overview of Imperial’s positioning in the industry. She also discussed her confidence in the company’s ability to continue delivering “robust, but modest growth” from traditional tobacco products alone, with next-generation products being “an additive business on top of that tobacco delivery, really taking our revenue growth up and as of next year, starting to add to profits as well.”

If Cooper is right about the outlook, Imperial’s P/E of 7.6 suggests the market is being way too pessimistic about the company’s earnings-growth prospects.

Dividend matters

Imperial’s chief financial officer, Oliver Tant, also participated in the June Q&A, and had some very comforting things to say about the dividend. In particular, he said: “There is no issue here about the affordability of our dividend given our current performance and our anticipated performance as we move forward.”

Tant explained that having increased the dividend 10%+ a year for the last 10 years, the company sought feedback on future policy from “a relatively large group of shareholders” earlier this year. He said these shareholders were “less concerned about the ongoing nature of our dividend promise, beyond it being progressive and beyond any concern about a cut, which is a very remote if non-existent possibility.”

This provides an insight into Imperial’s new progressive — but more flexible — dividend policy (from fiscal 2020), announced a couple of weeks ago and discussed in detail by my Foolish colleague Roland Head.

With a 9.7% yield available at the current share price, and a cut “a very remote if non-existent possibility” in the words of Tant, I think the market is being way too pessimistic about Imperial’s dividend, as well as its earnings growth prospects.

I believe the low P/E and high yield make the stock a bargain. I rate it a ‘buy’.

G A Chester has no position in any of the shares mentioned. The Motley Fool UK has recommended Imperial Brands. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

UK financial background: share prices and stock graph overlaid on an image of the Union Jack
Investing Articles

New to investing in the stock market? Here’s how to try to beat the Martin Lewis method!

Martin Lewis is now talking about stock market investing. Index funds are great, but going beyond them can yield amazing…

Read more »

Passive income text with pin graph chart on business table
Investing Articles

This superb passive income star now has a dividend yield of 10.4%!

This standout passive income gem now generates an annual dividend return higher than the ‘magic’ 10% figure, and consensus forecasts…

Read more »

Young woman working at modern office. Technical price graph and indicator, red and green candlestick chart and stock trading computer screen background.
Investing Articles

£5,000 invested in Tesco shares on 1 January 2025 is now worth…

Tesco shares proved a spectacular investment this year, rising 18.3% since New Year's Day. And the FTSE 100 stock isn't…

Read more »

This way, That way, The other way - pointing in different directions
Investing Articles

With 55% earnings growth forecast, here’s where Vodafone’s share price ‘should’ be trading…

Consensus forecasts point to 55% annual earnings growth to 2028. With a strategic shift ongoing, how undervalued is Vodafone’s share…

Read more »

A pastel colored growing graph with rising rocket.
Investing Articles

Here’s how I’m targeting £12,959 a year in my retirement from £20,000 in this ultra-high yielding FTSE 100 income share…

Analysts forecast this high-yield FTSE 100 income share will deliver rising dividends and capital gains, making it a powerful long-term…

Read more »

A senior man using hiking poles, on a hike on a coastal path along the coastline of Cornwall. He is looking away from the camera at the view.
Investing Articles

Is Diageo quietly turning into a top dividend share like British American Tobacco?

Smoking may be dying out but British American Tobacco remains a top dividend share. Harvey Jones wonders if ailing spirits…

Read more »

Young woman holding up three fingers
Investing Articles

Just released: our 3 top income-focused stocks to consider buying in December [PREMIUM PICKS]

Our goal here is to highlight some of our past recommendations that we think are of particular interest today, due…

Read more »

Person holding magnifying glass over important document, reading the small print
Investing Articles

Tesco’s share price: is boring brilliant?

Tesco delivers steady profits, dividends, and market share gains. So is its share price undervaluing the resilience of Britain’s biggest…

Read more »