Is the Sainsbury’s share price the biggest value trap in the FTSE 100?

Roland Head gives his verdict on J Sainsbury plc (LON: SBRY) and considers another FTSE 100 (INDEXFTSE: UKX) dividend stock.

| More on:

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

Value traps are stocks that appear to be cheap but are in fact quite fully priced. Recognising these firms can save you from years of losses and frustration, as value traps often appear to show promise without ever delivering.

Today I want to look at two FTSE 100 companies I think are potential value traps.

Taste the difference?

Orange-topped supermarket J Sainsbury (LSE: SBRY) reckons that its customers can Taste the Difference. The firm says that customers “rate Sainsbury’s first for food quality”.

Unfortunately, shoppers don’t seem to want to pay extra for better food. Sainsbury’s profits margins have crumbled in recent years, and are now significantly lower than both Tesco and Morrisons.

Company

2018/19 operating margin

Tesco

3.4%

Morrisons

2.1%

Sainsbury

1.0%

This hasn’t happened by chance. As well as improving their store offerings, Morrisons and Tesco have both boosted profits by expanding into the wholesale market.

Morrisons has used its food production business to become wholesale supplier to Amazon‘s UK grocery business and to around 1,500 convenience stores. Tesco chose to acquire FTSE 250 wholesaler Booker, which has increased its presence in the convenience store and foodservice (restaurant) markets.

By contrast, Sainsbury’s acquired Argos. While this may have increased the level of sales per square foot in the group’s large stores, it hasn’t helped the group’s profit margins. Argos is a very low-margin retailer. My belief is that this deal has actually reduced the group’s overall profit margin.

To solve this problem, Sainsbury’s boss Mike Coupe tried to merge with Asda. This would have created a business of a similar size to Tesco, providing useful economies of scale. Unfortunately for Mr Coupe, the UK’s competition authorities blocked this deal.

What next for Sainsbury?

The failure of the Asda deal has left Mr Coupe with no choice but to go back to basics and focus on making Sainsbury’s a leaner, faster-growing and more profitable business.

This won’t be an easy task, in my view. Although debt is falling and cash generation remains quite good, analysts expect underlying earnings to fall by about 5% this year.

SBRY shares now trade on 9.3 times forecast earnings and offer a 5.6% dividend yield. In my view, that’s not cheap enough. I see this as a potential value trap and won’t be buying at current levels.

Is this US play a better buy?

Construction equipment hire firm Ashtead Group (LSE: AHT) has expanded steadily in the US market by buying up lots of smaller rivals and integrating them into its main Sunbelt brand.

Pre-tax profit rose by 20% to £208.6m last year while the group’s operating margin remained impressively high, at 29%. Chief executive Brendan Duggan says the group continues to see “strong end markets in North America”.

Ashtead’s share price has doubled over the last three years, but the stock has fallen by 15% since last summer. AHT shares now trade on just 10 times 2019/20 forecast earnings.

For such a profitable, fast-growing business, that seems cheap. However, my view is that markets are (correctly) pricing in the likelihood of an economic slowdown in the next couple of years. I think this could hit Ashtead’s profits hard, especially if the firm hasn’t reduced its debt levels by that time.

I reckon Ashtead shares are priced about right at the moment. I don’t think this firm is a value trap, but I’ve no plans to invest.

John Mackey, CEO of Whole Foods Market, an Amazon subsidiary, is a member of The Motley Fool’s board of directors. Roland Head owns shares of Tesco. The Motley Fool UK owns shares of and has recommended Amazon. The Motley Fool UK has recommended Tesco. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

Sunrise over Earth
Investing Articles

Meet the ex-penny share up 109% that has topped Rolls-Royce and Nvidia in 2025

The share price of this investment trust has gone from pennies to above £1 over the past couple of years.…

Read more »

House models and one with REIT - standing for real estate investment trust - written on it.
Investing Articles

1 of the FTSE 100’s most reliable dividend stocks for me to buy now?

With most dividend stocks with 6.5% yields, there's a problem with the underlying business. But LondonMetric Property is a rare…

Read more »

Investing Articles

Is 2026 the year to consider buying oil stocks?

The time to buy cyclical stocks is when they're out of fashion with investors. And that looks to be the…

Read more »

ISA coins
Investing Articles

3 reasons I’m skipping a Cash ISA in 2026

Putting money into a Cash ISA can feel safe. But in 2026 and beyond, that comfort could come at a…

Read more »

US Stock

I asked ChatGPT if the Tesla share price could outperform Nvidia in 2026, with this result!

Jon Smith considers the performance of the Tesla share price against Nvidia stock and compares his view for next year…

Read more »

Investing Articles

Greggs: is this FTSE 250 stock about to crash again in 2026?

After this FTSE 250 stock crashed in 2025, our writer wonders if it will do the same in 2026. Or…

Read more »

Investing Articles

7%+ yields! Here are 3 major UK dividend share forecasts for 2026 and beyond

Mark Hartley checks forecasts and considers the long-term passive income potential of three of the UK's most popular dividend shares.

Read more »

Hand is turning a dice and changes the direction of an arrow symbolizing that the value of an ETF (Exchange Traded Fund) is going up (or vice versa)
Investing Articles

2 top ETFs to consider for an ISA in 2026

Here are two very different ETFs -- one set to ride the global robotics boom, the other offering a juicy…

Read more »