Share your opinion and earn yourself a free Motley Fool premium report!

We are looking for Fools to join a 75 minute online independent market research forum on 15th / 16th December.

To find out more and express your interest please click here

This FTSE 100 market leader isn’t the only stock I’d buy today

G A Chester sees great value on offer at a well-known FTSE 100 (INDEXFTSE:UKX) brand owner, and an under-the-radar smaller company.

| More on:

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

Whitbread (LSE: WTB) shares are currently trading over 10% below their recent highs. I view this as a great opportunity to buy into the owner of the UK’s biggest budget hotel brand, Premier Inn.

I also see great value on offer for investors checking-in to Elegant Hotels Group (LSE: EHG), the owner and operator of seven luxury hotels in Barbados.

Short-term headwinds

The Whitbread share price was comfortably above 5,000p little more than a month ago, but is currently nearer 4,500p. In its annual results, released at the end of last month, the company reported a decline in business and leisure confidence in the last quarter of its financial year ended 28 February, leading to weaker domestic hotel demand.

It further said: “This weakness has increased into March and April particularly in the regional business market, coinciding with an acute period of political and economic uncertainty in the UK.”

Compelling long-term growth story

Despite the short-term market challenges, it’s the long-term growth story for the Premier Inn business that I find compelling. There’s still plenty of expansion to come in the UK, and the company is accelerating its plans to replicate the domestic, multi-decade success story in Germany. This has been helped by the £3.9bn sale of its Costa Coffee business to The Coca-Cola Company earlier this year.

The main reason I’d be happy to buy Whitbread’s shares today (on 19 times forward earnings with a 2.1% dividend yield) is the prospect of strong, multi-decade earnings and dividend growth. However, there are also possibilities of more immediate returns. City analysts reckon Whitbread’s current valuation makes it attractive for a takeover bid, while activist investor Elliott Advisors is reportedly agitating for the company to unlock value from its £5.8bn property portfolio.

Eye-catchingly cheap

Over in Barbados, Elegant Hotels reported a solid performance in its half-year results today — despite a competitive market — with a 5% increase in underlying profit before tax on 3% higher revenue. Management said it has good visibility of bookings for the remainder of the year, and is comfortable with current market expectations.

The stock trades at an eye-catchingly cheap 7.5 times forward earnings at a share price of 71.5p (up 3.6% on the back of today’s results). A prospective 4.7% dividend yield also spells value, as does the company’s freehold-property-backed implied net asset value of 156p a share.

Well-backed business

Despite it being a smaller company — its market capitalisation is £63.5m — I find it hard to understand why the stock is trading at such a cheap valuation.

Renowned entrepreneur Luke Johnson is a non-executive director and 12.5% shareholder (albeit his Midas-touch reputation has been somewhat tarnished by the recent collapse of Patisserie Valerie’s parent company). And Elegant’s shareholder register is also packed with blue-chip institutional names, including the asset management arms of Schroders and Close Brothers.

Looking to the future

The company plans to expand in a measured manner, both on Barbados and further into the Caribbean, whilst ensuring its balance sheet remains robust. With its cheap valuation, nice dividend, and growth prospects, I rate the stock a ‘buy’. Indeed, I think it has potential to be a long-term big winner for investors today.

G A Chester has no position in any of the shares mentioned. The Motley Fool UK has recommended Schroders (Non-Voting). Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

Investing Articles

Worried about a 2026 stock market slump? This ISA investment pays 4%+ with low risk

This type of low-risk fund could be an option to consider for ISA investors who are waiting for better stock…

Read more »

Two female adult friends walking through the city streets at Christmas. They are talking and smiling as they do some Christmas shopping.
Investing Articles

2 British income shares to consider before the Christmas boom

Our writer scoured historical market data to uncover which income shares typically do well in the run up to Christmas.…

Read more »

Rolls-Royce's Pearl 10X engine series
Investing Articles

Will Rolls-Royce shares continue their epic run into 2026 and beyond?

Noting that differences of opinion make the world go round, James Beard discusses what might happen to Rolls-Royce’s shares next…

Read more »

Investor looking at stock graph on a tablet with their finger hovering over the Buy button
Investing Articles

I asked ChatGPT if I’ve left it too late to buy Lloyds shares. Here’s what it said…

James Beard turns to artificial intelligence in an attempt to assess whether there’s any value left in Lloyds Banking Group…

Read more »

Man thinking about artificial intelligence investing algorithms
Investing Articles

7 moves I’ve just made in my Stocks and Shares ISA

I've been harvesting some gains recently in my Stocks and Shares ISA. Here are the four names I've been buying…

Read more »

Tabletop model of a bear sat on desk in front of monitors showing stock charts
Investing Articles

How on earth is this FTSE 100 stock up 319% in 2025?

It's been a barnstormer of a year for FTSE 100 stocks, but one unheralded mining firm is massively outperforming the…

Read more »

Night Takeoff Of The American Space Shuttle
Investing Articles

Will the Rolls-Royce share price double in 2026?

The Rolls-Royce share price remains one of the FTSE 100's best performers. Royston Wild asks if the engineer can do…

Read more »

Group of young friends toasting each other with beers in a pub
Investing Articles

Could ‘Drastic Dave’ save the Diageo share price in 2026?

Diageo will get a new boss on 1 January. But will the appointment of Sir Dave Lewis help reverse the…

Read more »