Share your opinion and earn yourself a free Motley Fool premium report!

We are looking for Fools to join a 75 minute online independent market research forum on 15th / 16th December.

To find out more and express your interest please click here

Why I think HSBC is a good FTSE 100 share to buy

I see HSBC Holdings plc (LON: HSBA) as a quality financial services company, with a relatively affordable price.

| More on:

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

The share price of FTSE 100 banking and financial services giant HSBC (LSE: HSBA), has seen an impressive run-up this month, averaging around 5.5% higher than in March. Even with the fairly steep upward climb, however, it is still some distance from the highest value seen in the past year.

This begs the next obvious question: can it continue to pull towards higher levels, and importantly, stay there? The financial services sector can be quite vulnerable to macro-economic fluctuations, and with Brexit in the UK, trade disputes between the US and China, and some softening expected in global growth, there are risks on the horizon. But in analysing the company, I think that it still has a lot going for it and can overcome the impending risks as well. Here’s why.

Strong financials

I liked the company’s robust results in 2018, with a 5% increase in revenues and 16% increase in pre-tax profits. This is despite the fact that the final quarter’s numbers showed a decline in revenues due to economic challenges linked to China and indicates that the rest of the year more than made up for it. In fact, looking at annual results, it has only been strengthening its performance over the years.

Growth markets-focused

A clear focus on the fast growing Asian market has helped in this regard, with the continent accounting for almost half of revenues and much of its profits. The latest annual report noted double-digit revenue growth in the region and outlined further growth acceleration in Asia as one of the firm’s “strategic priorities”. And it sees China’s ambitious ‘belt and road’ infrastructure strategy as a significant potential spur for financing activities in the region.

Reduced Brexit risk

Besides Asian economies, countries in the Middle East, as well as the UK, are among its “scale markets,” or the markets where its share is growing. While the economic outcome for the UK remains unpredictable in the near term, I believe, there is room for optimism here as well.  The latest postponement of Brexit gives more time to strike a deal, and who is to say it won’t be a good one? I am also comforted by the International Monetary Fund’s latest World Economic Outlook (WEO) report, according to which, UK growth won’t sharply dip the next two years, even though it says that the outlook is “surrounded by uncertainty”.

Betting on size

HSBC doesn’t just have growth going for it. The firm also has impressive size, the scale of its operations towering over peer companies like Lloyds and Barclays, and I am inclined to bet on a large, profit-making entity’s ability to ride through rough times better than smaller companies do. Despite all this, the price-to-earnings ratio at 13.8x is comparable to that of the other two, which makes it a good buy in my view.

Manika Premsingh has no position in any of the shares mentioned. The Motley Fool UK has recommended Barclays, HSBC Holdings, and Lloyds Banking Group. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

Middle-aged white man wearing glasses, staring into space over the top of his laptop in a coffee shop
Investing Articles

My stock market crash list: 3 shares I’m desperate to buy

Market volatility may not be too far away so Edward Sheldon has been working on a list of high-quality shares…

Read more »

White middle-aged woman in wheelchair shopping for food in delicatessen
Investing Articles

Greggs’ shares became 43.5% cheaper this year! Is it time for me to take advantage

Greggs' shares have tanked in 2025, with profits tumbling since the start of the year. But could this secretly be…

Read more »

Light bulb with growing tree.
Investing Articles

What on earth is going on with ITM Power shares?

ITM Power shares have had an extraordinary few months. Our Foolish author looks at what's been going on and whether…

Read more »

A hiker and their dog walking towards the mountain summit of High Spy from Maiden Moor at sunrise
Investing Articles

2 cheap stocks that will continue surging in 2026, according to experts!

These UK shares have already surged 60% in 2025, yet if the forecasts are correct, there could be even more…

Read more »

Rolls-Royce engineer working on an engine
Investing Articles

Down 10%, could its nuclear ambitions save Rolls-Royce’s share price?

The Rolls-Royce share price may be in decline but it isn't time to panic-sell just yet. Mark Hartley looks at…

Read more »

Young black woman in a wheelchair working online from home
Investing Articles

Up 60% with a 4.6% yield! Is this the best growth and income stock in the UK?

Wickes Group continues to pay decent income while exhibiting the profitability of a growth stock. Is it the best of…

Read more »

Landlady greets regular at real ale pub
Investing Articles

Down 57%, is the Diageo share price a generational bargain?

Investment analyst Zaven Boyrazian has spotted an incoming catalyst in 2026 that could trigger a massive recovery for the Diageo…

Read more »

DIVIDEND YIELD text written on a notebook with chart
Investing Articles

Collapsing prices and soaring yields! Are these income shares an epic opportunity?

These income shares have taken a massive hit in 2025, but dividends continue to be paid, resulting in massive 9%…

Read more »