I would dump the cash ISA and pick up SSE’s 7%+ dividend yield

SSE plc (LON: SSE) could offer a low share price and a high yield, which may help it to outperform a cash ISA, in my opinion.

| More on:

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

While the performance of SSE (LSE: SSE) has been very mixed over recent months, the FTSE 100 utility company could now offer an improving outlook. Its shares appear to offer a wide margin of safety, while its income return could boost its total return over the coming years.

This could mean that its risk/reward ratio is more appealing than investing through a cash ISA, where the potential returns available are around 1.5%. Alongside another FTSE 100 stock which released an update on Wednesday, the company could be worth buying for the long term.

Improving prospects

The other company in question is wealth manager St. James’s Place (LSE: STJ). Its annual results showed it has performed well at a time when the wider financial services sector has experienced an uncertain period.

For example, it reported a rise in gross inflows, increasing to £15.7bn from £14.6bn in the previous year. Its funds under management also increased to £95.6bn from £90.7bn a year ago. Meanwhile, underlying operating profit increased 9% to £1,002m, with underlying cash earnings per share rising by 10% to 58.7p.

Looking ahead, the stock is forecast to post a rise in earnings of 20% in the 2019 financial year. Despite this, it has a price-to-earnings growth (PEG) ratio of just 1.2, which suggests it may offer a wide margin of safety.

One reason for its low valuation is its share price decline of 16% in the last year. Although further falls in the stock price cannot be ruled out, St. James’s Place appears to have a sound strategy and could deliver a successful recovery over the medium term.

Changing business

While utility companies are usually desired for their relative stability, SSE is undergoing a period of intense change. The process of disposing of its domestic energy supply division has been somewhat long-winded, with plans to merge it with npower falling through. It’s now assessing its options, and is likely to make a decision on how to dispose what could be a challenging business over the medium term. For example, political risks are high, while price caps could signal lower levels of profitability are ahead for the sector.

As such, the company’s renewables division could become an increasingly desirable place to invest. SSE has a strong foothold in the green energy industry, and this could help to catalyse its financial and stock price performance in the long run.

In the meantime, the company has a dividend yield of around 7.1%. It also plans to raise dividends by at least as much as inflation over the next few years, which could become increasingly appealing to investors should the UK economy experience a challenging period. As such, after a disappointing year which has seen its share price come under pressure at times, now could be the right time to buy.

Peter Stephens owns shares of SSE. The Motley Fool UK has no position in any of the shares mentioned. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

British flag, Big Ben, Houses of Parliament and British flag composition
Investing Articles

Back above 10,000! Is the FTSE 100 index on track again?

The FTSE 100 index has been yo-yoing up and down with the latest news headlines around the oil crisis. Where…

Read more »

Finger clicking a button marked 'Buy' on a keyboard
Investing Articles

Stock market correction: Is there still time to buy UK shares cheap?

Long-term investors can do well to stay calm through stock market corrections, and even crashes, and pick up shares when…

Read more »

Warm summer evening outside waterfront pubs and restaurants at the popular seaside resort town of Weymouth, Dorset.
Investing Articles

2 FTSE 100 blue-chips to consider for a new £20k Stocks and Shares ISA

Ben McPoland highlights a pair of high-quality FTSE 100 stocks that have strong momentum on their side yet are trading…

Read more »

Young Caucasian woman with pink her studying from her laptop screen
Investing Articles

Are depressed Lloyds shares just too tempting to miss now?

Lloyds shares are coming under renewed pressure as conflict in the Middle East threatens the fragile global economic recovery.

Read more »

Female student sitting at the steps and using laptop
Investing Articles

7 FTSE 100 shares that look cheap after the 2026 stock market correction

Falling stock markets often present bargain opportunities. Let's take a look at some of the cheapest FTSE 100 shares at…

Read more »

piggy bank, searching with binoculars
US Stock

Up 59% this year, this S&P 500 stock is smashing the index!

Jon Smith points out a stock from the S&P 500 that's flying right now as part of a transformation plan,…

Read more »

Businessman hand stacking money coins with virtual percentage icons
Investing Articles

Stock market correction: a rare second income opportunity?

Falling share prices are pushing dividend yields higher. That makes it a good time for investors looking for chances to…

Read more »

Finger clicking a button marked 'Buy' on a keyboard
Dividend Shares

I just discovered this REIT with a juicy 9% dividend yield

Jon Smith points out a REIT that just came on his radar due to the high yield, but comes with…

Read more »