Have £1k to invest? Saga is a FTSE 250 dividend stock I’d buy today

Saga plc (LON: SAGA) could offer impressive returns versus the FTSE 250 (INDEXFTSE: MCX) in my opinion.

| More on:

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

While the FTSE 250 is not known as a particularly attractive place to find high dividend yields, Saga (LSE: SAGA) could be an exception. While the index has a dividend yield of little over 3%, the over-50s travel and insurance specialist has a yield of 8%.

Certainly, the company’s share price fall has boosted its dividend yield. However, it could offer improving financial prospects which have not yet been factored into its valuation by the stock market. Alongside another dividend stock which released results on Thursday, it could be worth buying for the long run.

Growth potential

The company in question is Coca-Cola HBC (LSE: CCH), which is a leading bottler for The Coca-Cola Company. It released full-year results that showed net sales growth of 6% on a constant currency basis. This is its second year of growth above its 4%-5% target range, with the business making further progress towards its 2020 margin targets.

Volume growth accelerated to 4.2%, with rises experienced in all segments. This was driven by Sparkling beverages, while there was continued momentum in Emerging and Developing segment countries. The company was also able to deliver a 20 basis point reduction in operating expenses as a percentage of revenue, with innovation and an investment in marketing boosting its overall performance.

With Coca-Cola HBC having a dividend yield of 2.4%, it may not appear to be an attractive income stock. However, with this year’s dividend payment expected to mean that it has raised shareholder payments at an annualised rate of 11% over the last five years, its dividend growth rate could be high over the long run. Dividend cover of 2.2 suggests that further increases could be ahead.

Margin of safety

As mentioned, the Saga share price has experienced a challenging period in the last couple of years. Disappointing financial performance has caused investors to become increasingly bearish about the stock’s outlook. This has resulted in it offering a wide margin of safety, with a price-to-earnings (P/E) ratio of 8.5 suggesting that the stock could have value investing potential.

In terms of its financial outlook, the company faces a difficult future. Recent updates have shown mixed performance across its various segments, with a competitive environment weighing on its prospects. However, with it making attempts to improve customer loyalty in order to widen its economic moat, it could deliver improving financial performance over the long run.

In terms of Saga’s income prospects, net profit growth of 2% forecast for this year suggests that it may lack dividend growth potential. However, with its dividend yield of 8% being significantly higher than many of its FTSE 250 peers, it could generate impressive income returns in the long run. Since dividends are covered 1.5 times by profit, they seem to be affordable. This may convince investors that the stock retains its income appeal despite facing a tough operating environment, which could positively impact on its share price performance.

Peter Stephens owns shares of Saga. The Motley Fool UK has no position in any of the shares mentioned. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

GSK scientist holding lab syringe
Investing Articles

Why is everyone buying GSK shares?

GSK shares have been outperforming the FTSE 100 in 2026. Paul Summers takes a closer look and asks whether this…

Read more »

Middle-aged white man pulling an aggrieved face while looking at a screen
Investing Articles

£10,000 invested in easyJet shares at the start of 2026 is now worth…

Anyone buying easyJet shares will have endured a rough ride since January. Paul Summers wonders whether things could get even…

Read more »

Close-up of a woman holding modern polymer ten, twenty and fifty pound notes.
Investing Articles

5 years ago, £5,000 bought 2,645 Barclays shares. But how many would it buy now?

Despite delivering an impressive return since April 2021, Barclays' shares have lagged the FTSE 100's other banks. James Beard considers…

Read more »

Side of boat fuelled by gas to liquids, advertising Shell GTL Fuel
Investing Articles

5 years ago, £5,000 bought 354 Shell shares. But how many would it buy now?

When it comes to Shell’s numbers, most of them are impressive. And it’s no different when looking at the recent…

Read more »

A rear view of a female in a bright yellow coat walking along the historic street known as The Shambles in York, UK which is a popular tourist destination in this Yorkshire city.
Investing Articles

I asked ChatGPT if I should buy Aviva, Diageo or BAE Systems stock and it said…

Aviva, Diageo and BAE Systems shares are popular FTSE 100 picks. But which of the three does ChatGPT like the…

Read more »

Tesla car at super charger station
Investing Articles

SpaceX’s IPO threatens to leave the Tesla share price on the forecourt

As Elon Musk starts fuelling the engines for a SpaceX IPO, could the Tesla share price get left in the…

Read more »

Investor looking at stock graph on a tablet with their finger hovering over the Buy button
US Stock

A once-in-a-decade chance to buy software stocks?

Michael Burry thinks now is the time to think about buying falling tech stocks. But it might depend on which…

Read more »

Young mixed-race couple sat on the beach looking out over the sea
Investing Articles

Here’s how a £20k ISA could generate a £1,000 weekly second income

Drip-feeding money into a Stocks and Shares ISA can put you on track to a four-figure second income. Royston Wild…

Read more »