Why I would sell the Sainsbury’s share price today and buy Tesco

In a head-to-head battle, Tesco plc (LON: TSCO) sweeps Sainsbury’s plc (LON: SBRY) away, according to Harvey Jones.

| More on:

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

It’s now five years since I swept the big supermarkets from my investment portfolio as they wilted under sustained attack from German upstarts Aldi and Lidl, and I’ve been reluctant to restore them since.

Off their trolleys

The share price of grocery giants Sainsbury’s (LSE: SBRY) and Tesco (LSE: TSCO) have rattled all over the place in that time, like a supermarket trolley with a busted wheel. While there have been moments of runaway performance, a crash has never been far off.

Long-term performance is poor with Sainsbury’s down 17% over five years, and Tesco down 30%. That’s despite the best – and often impressive – efforts of respective bosses Mike Coupe and Dave Lewis to plot a less erratic course.

Hanging on

The two men merit plenty of praise, as Coupe’s move to introduce Argos to Sainsbury’s stores and Lewis’ decision to hook-up with wholesaler Booker have added a new dimension to both businesses. However, it’s a mark of their travails that a 0.4% drop in total retail sales at Sainsbury’s over the crucial Christmas trading period was seen as not too bad. Investors preferred to accentuate the positives, such as its 6% rise in online sales and the 3% lift in convenience sales.

Tesco enjoyed a buoyant start to the year, rising 18% to 28 January, helped by news of a 2.6% jump in like-for-like festive sales over the six weeks to 6 January. Let’s gloss over the fact that Aldi’s sales grew by a storming 10%, and Lidl’s by 8% over the festive period.

Come on home

I really would like to welcome both of these stocks back into my portfolio, I’m sentimental that way, and they do have certain attractions. Sainsbury’s and Tesco both look reasonably valued with forecast P/E ratios of 13.5 times earnings and 13.10, respectively. Their price-to-sales ratios are splendidly low at just 0.20 and 0.32.

Sainsbury’s offers a halfway decent forecast yield of 3.8% with cover of 1.9, even if that’s below the FTSE 100 average yield of around 4.5%. Tesco has slowly repaired its dividend and now yields a forecast 3.4% with cover of 2.2%, giving scope for further progression.

Head to head

Tesco’s earnings growth has been the more impressive, up 65% in 2017 and 57% in 2018. and this looks set to continue with analysts forecasting 33%, 20% and 12% over the next three years. They’re less optimistic about Sainsbury’s, forecasting just 0%, 2% and 10% over the same timescale. This year, Tesco’s revenues are forecast to grow 7.8%, against just 1.2% for Sainsbury’s.

Apologies if I’ve bombarded you with figures, but these two comparisons suggest to me that if I had to buy just one of these two, it would be Tesco. Its return on capital employed (ROCE) is also higher, at 10.6% against 5.9%.

Analysts have long agonised over Tesco’s wafer-thin operating margins, but at 3.2% they beat the 2.2% Sainsbury’s can deliver. Tesco even has a PEG of 0.6, against 5.9 for Sainsbury’s. The jury is in. Tesco looks the superior buy to me. It could be time to direct my shopping trolley back to the grocery sector and pick up some shares.

harveyj has no position in any of the shares mentioned. The Motley Fool UK has recommended Tesco. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

A handsome mature bald bearded black man in a sunglasses and a fashionable blue or teal costume with a tie is standing in front of a wall made of striped wooden timbers and fastening a suit button
Investing Articles

Is NIO stock the next Tesla?

The NIO share price is up by more than 100% in the past year. Might this Chinese EV firm be…

Read more »

Two business people sitting at cafe working on new project using laptop. Young businesswoman taking notes and businessman working on laptop computer.
Investing Articles

Is this the beginning of a stock market recovery?

Dr James Fox explores whether a stock market recovery is truly on the cards after the US struck a deal…

Read more »

Smiling white woman holding iPhone with Airpods in ear
Investing Articles

Up just 1%: what’s going on with Tesco shares now?

Dr James Fox takes a closer look at Tesco shares after the stock rose less than the rest of the…

Read more »

Rear view image depicting a senior man in his 70s sitting on a bench leading down to the iconic Seven Sisters cliffs on the coastline of East Sussex, UK. The man is wearing casual clothing - blue denim jeans, a red checked shirt, navy blue gilet. The man is having a rest from hiking and his hiking pole is leaning up against the bench.
Investing Articles

How much do I need in a Stocks and Shares ISA to reach a £2,027 monthly passive income?

The new financial year is under way and that means new allowances for the Stocks and Shares ISA! How much…

Read more »

UK coloured flags waving above large crowd on a stadium sport match.
Investing Articles

Why is everyone suddenly buying this dirt-cheap growth stock?

This beaten-down UK growth stock has suddenly become the centre of attention as investors target its recovery potential. The Iran…

Read more »

Finger clicking a button marked 'Buy' on a keyboard
Investing Articles

Why is everyone buying Rolls-Royce shares?

Rolls-Royce shares jumped 10% today, even giving mining stocks a run for their money as the FTSE 100 index suddenly…

Read more »

Shot of a senior man drinking coffee and looking thoughtfully out of a window
Investing Articles

Up 8%: what’s going on with Lloyds shares today?

Dr James Fox takes a closer look at one of the stock market's biggest gainers on Wednesday 8 April after…

Read more »

piggy bank, searching with binoculars
Investing Articles

Fresnillo share price rebounds as a FTSE 100 top mover after a 30% sell-off — what’s next?

The Fresnillo share price has surged today — Andrew Mackie asks whether this FTSE 100 mover is signalling a turning…

Read more »