Why I’d sell Purplebricks Group plc to buy this FTSE 100 growth stock

This company could offer better value for money than Purplebricks Group plc (LON: PURP).

| More on:

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

With the FTSE 100 having made major gains in recent years, it is perhaps unsurprising for there to be a number of overvalued shares in the index. After all, investor sentiment has been optimistic and a bull market usually means that the valuations of some shares become difficult to justify.

One example of an overpriced company appears to be estate agency Purplebricks (LSE: PURP). While the business is making progress in executing its strategy and it could offer growth potential in the long run, the valuation multiple being applied to the stock seems to be excessive. As such, now could be a good time to sell it in favour of this FTSE 100 growth stock.

Stunning growth

Clearly, Purplebricks has a bright future. The market is expecting it to move from a loss in the current financial year to a profit next year. This has the potential to improve investor sentiment after what has been a relatively long road to profitability. A black bottom line could show uncertain investors that the company has a viable business model which is able to generate positive earnings as well as the impressive levels of market share and revenue which have been delivered in the past.

Valuation

However, the problem facing investors is that the stock price appears to now fully factor-in its future prospects. In other words, while Purplebricks may enjoy further business success, from an investment standpoint it seems to lack appeal.

For example, it trades on a forward price-to-earnings (P/E) ratio of 224. Even when its forecast rise in earnings for the 2020 financial year is factored-in, it still has a rating of around 28. This suggests that the market is expecting strong financial performance and even if it is delivered as expected, there seems to be limited upside potential on offer over the next couple of years.

Turnaround potential

In contrast, FTSE 100 company ITV (LSE: ITV) appears to offer a wide margin of safety. The business has experienced some difficulties due in part to the impact of Brexit. As a cyclical company, it has been hurt by the reduced confidence of businesses given the challenging prospects faced by the UK. Evidence of this can be seen in its earnings decline of 6% in the last financial year.

However, with a new management team and a refreshed strategy, ITV appears to have a bright future. Its strategy has been successful in recent years, with the company now having an increasingly diverse offering. And with the prospects for a Brexit deal seemingly improving, the UK’s economic performance could surprise on the upside over the coming years.

Since the stock trades on a P/E ratio of around 9, it seems to offer excellent value for money. Therefore, it may be worth selling highly-rated stocks such as Purplebricks in order to take advantage of potential bargains in the FTSE 100.

Peter Stephens has no position in any of the shares mentioned. The Motley Fool UK has recommended ITV. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

Two business people sitting at cafe working on new project using laptop. Young businesswoman taking notes and businessman working on laptop computer.
Investing Articles

Are 76% off Vistry shares a once-in-a-decade opportunity?

Vistry shares are looking dirt-cheap on some metrics. Is this the kind of rare buying opportunity that only comes around…

Read more »

Road 2025 to 2032 new year direction concept
Investing Articles

Down 10% in a month with a near-7% yield — are Aviva shares the perfect ISA buy?

Harvey Jones says stock market volatility could give investors the opportunity to snap up Aviva shares at a reduced price…

Read more »

Man hanging in the balance over a log at seaside in Scotland
Investing Articles

£5,000 invested in Diageo shares 1 month ago is now worth…

Diageo shares have dipped below £14 recently, taking the one-year fall to 31%. So why has one leading broker turned…

Read more »

Close-up image depicting a woman in her 70s taking British bank notes from her colourful leather wallet.
Investing Articles

Elon Musk could give Scottish Mortgage shares a huge boost!

Dr James Fox explains why Scottish Mortgage shares could benefit massively as Elon Musk looks to take SpaceX public later…

Read more »

Investing Articles

As Rolls-Royce and Babcock rocket, has the BAE Systems share price finally run out of juice?

Harvey Jones is astonised at recent sluggish performance of the BAE Systems share price and wonders if there is better…

Read more »

Man hanging in the balance over a log at seaside in Scotland
Investing Articles

Down 31% and with a P/E of 8.8, is this FTSE 100 share too cheap to ignore?

Berkeley's share price has collapsed to its cheapest in roughly 10 years. Is the FTSE share now too cheap to…

Read more »

Investing Articles

10 dirt-cheap shares to consider after the correction

Investors keen to contribute to their ISA allowance before Sunday's deadline have a brilliant opportunity to buy cheap shares due…

Read more »

UK supporters with flag
Investing Articles

Why I think this super-cheap growth stock will lead the charge when the FTSE 100 recovers

Harvey Jones is seriously excited by this FTSE 100 growth stock but he also cautions that it can be very…

Read more »