What to do when the FTSE 100 is plummeting

The FTSE 100 (INDEXFTSE: UKX) index has fallen 8% in just weeks. Here’s what to do.

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

After a lengthy stretch of calm, stock market volatility has returned with a vengeance. On Monday, the Dow Jones index fell a whopping 1,175 points, the single largest one-day drop in history. At one stage in the day, it was down 1,600 points. UK stocks haven’t escaped the carnage. The FTSE 100 has plummeted sharply over the last week, with six consecutive days of falls. The index is now down around 8% from its mid-January all-time high.

When markets are in freefall mode like this, it can be scary. Especially if you’re new to investing. The media doesn’t help. Newspapers and websites tend to dramatise any volatility, exclaiming that £Xbn has been wiped off the market and that investors will suffer.

So what’s the best strategy to deal with such volatility?

Stay calm

The first thing to do when stocks are falling is to stay calm and rational. Breathe. Remember that markets rise and fall. They always have and they always will. It’s part of investing.

Also, put any falls into perspective. For example, over the last two years, the FTSE 100 has risen over 20%. Add in dividends and investors have enjoyed a near-30% return. So an 8% fall is not the end of the world.

Ask why

Next, it’s also worth finding out why markets are falling. This can help you stay rational. 

In this case, the main driver of the volatility, in an ironic twist, is that economic news from the US has been stronger than anticipated. As a result, the market is expecting multiple US interest rate increases this year. That doesn’t seem like the end of the world to me.

Embrace the volatility

Be fearful when others are greedy and greedy when others are fearful,” Warren Buffett famously said. If you’re a long-term investor, like myself, follow Buffett’s advice and embrace the market volatility.

Many investors hate volatility. They panic when stocks fall, and sell up, often locking-in losses. But I love volatility. I’ve been waiting for a correction like this for a while now and I’m excited that one is finally here. Why?

Because corrections bring opportunities. When stocks fall sharply, you have the opportunity to buy high-quality companies at lower valuations. That means potentially higher profits for you in the future. Similarly, if you’re a dividend investor, falling share prices bring opportunities to pick up higher yields. That means larger dividends for you in the future. When you reframe it that way, volatility isn’t so scary.

What I do when markets are falling is draw up a ‘best ideas’ list. I make a list of the five to 10 stocks that I really want to add to my portfolio. Often, these stocks are popular companies that regularly trade at high valuations, such as Unilever and Diageo. Then, as the market falls, I monitor them for attractive entry points. It can take courage to buy when the market is falling, but over the long term, the rewards are worth it.

Of course, global markets could fall further. The FTSE 100 is up today, but it may continue falling in the near term. With that in mind, a sensible strategy is to drip feed capital into the market, bit by bit. Don’t go ‘all in’ at once.

Edward Sheldon owns shares in Unilever and Diageo. The Motley Fool UK owns shares of and has recommended Unilever. The Motley Fool UK has recommended Diageo. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

Two elderly people relaxing in the summer sunshine Box Hill near Dorking Surrey England
Investing Articles

Forget the FTSE 100 and come back after summer? Here’s my plan!

With the FTSE 100 moving around in a volatile way, should our writer just forget all about it for a…

Read more »

Young female hand showing five fingers.
Investing Articles

£20,000 invested in a Stocks and Shares ISA 5 years ago could now be worth…

The last five years have been something of a roller coaster for the markets. How would £20k in a Stocks…

Read more »

Man hanging in the balance over a log at seaside in Scotland
Investing Articles

Stock market correction: a once-in-a-decade chance to build big passive income?

Ben McPoland takes a closer look at a high-yield passive income stock from the FTSE 250 that investors have been…

Read more »

Portrait of elderly man wearing white denim shirt and glasses looking up with hand on chin. Thoughtful senior entrepreneur, studio shot against grey background.
Investing Articles

In volatile markets, could National Grid dividends be a safe haven?

National Grid offers a dividend yield well above the FTSE 100 and aims to keep growing its payout per share.…

Read more »

Finger clicking a button marked 'Buy' on a keyboard
Investing Articles

Down 25%, are Barclays shares simply too cheap to ignore?

Barclays shares have given up a chunk of their recent gains since the Middle East powder keg ignited. Should investors…

Read more »

Woman riding her old fashioned bicycle along the Beach Esplanade at Aberdeen, Scotland.
Investing Articles

How much would someone need in an ISA to target a £1,000 monthly second income?

Christopher Ruane explains how someone could use an empty Stocks and Shares ISA to target a four-figure monthly second income…

Read more »

Investor looking at stock graph on a tablet with their finger hovering over the Buy button
Investing Articles

Are investors taking a big gamble chasing Rolls-Royce shares higher and higher?

With Rolls-Royce shares having fallen back from their peak, the temptation to see this as a buying opportunity must be…

Read more »

Cargo containers with European Union and British flags reflecting Brexit and restrictions in export and import
Investing Articles

Down 70%, is Fevertree Drinks a share to consider buying at 815p?

Fevertree reported its 2025 earnings today and the investors liked what they saw. So is this a share to consider…

Read more »