Is Unilever plc the FTSE 100’s best stock of all time?

Unilever plc (LON: ULVR) has climbed by 1,300% since 1988, massively beating the FTSE 100 (INDEXFTSE: UKX).

| More on:

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

Unilever sign

Image: Unilever. Fair use.

Since 1988, the FTSE 100 has quadrupled in value, and that’s on top of providing dividend yields which currently average around 3% per year. 

But that’s nothing compared to Unilever (LSE: ULVR), up by 1,300% over the same period – and with dividends better than 3%.

There’s a 16% rise in earnings per share forecast for the current year, and first-half results released Thursday suggest the company is firmly on course. 

Underlying sales grew by 3%, with underlying earnings per share up 14%, leading chief executive Paul Polman to enthuse: “Our first half results show continued growth well ahead of our markets and a substantial step-up in profitability despite the persisting volatile global trading environment.”

Unilever’s change programme, labelled ‘Connected 4 Growth’ is apparently doing better than planned, and the company is now expecting “an improvement in underlying operating margin this year of at least 100 basis points and strong cash flow.

Overvalued?

I could be talking about a hot growth stock here, rather than a purveyor of such plodding brand necessities as Dove, Domestos, Knorr and Lipton, and a whole host of other well-known household names.

But that’s part of its strength. Financial crash? People will still need to wash. Housing collapse? Tea will still be taken. 

Earlier this year, Unilever rejected a bid from Kraft Heinz at 4,000p per share, and that was a good move – the shares currently trade at 4,365p. That gives us a forward P/E in excess of 20, which many think is overvalued. In fact, in the past I’ve thought so, too. But when I look back on my former self and how well Unilever has done, I think “plonker“.

In my view, Unilever is possibly the best all-round, long-term share in existence.

Another Unilever?

When I look at Diageo (LSE: DGE), I can’t help thinking that it is to booze what Unilever is to consumer goods. Diageo shares haven’t climbed quite as far as Unilever’s – just a relatively modest 1,100%! And recent dividend yields are slightly lower at just under 3%. But that’s another cracking performance.

With spirits brands including Smirnoff, Johnnie Walker, Gordon’s, Captain Morgan, Seagram’s and many more in its arsenal, Diageo was the world’s largest distiller until overtaken by China’s Kweichow Moutai earlier this year. It also owns many other alcoholic beverage brands, including Guinness and Baileys, and it owns 34% of LVMH’s Moët Hennessy.

What we’re looking at is very similar defensive safety to Unilever, in a product range that is very resilient against all sorts of economic and investment shocks, and with a similar global reach. In fact, North America accounts for 37% of total revenue, and it’s a growing market. 

Diageo also provides steady earnings growth and at 2,300p, its shares command a premium P/E rating of around 20. 

Not overvalued either

Again that looks high by usual metrics, but the falling pound is giving the firm a boost (with the majority of its revenue coming from overseas) and City analysts are predicting earnings per share gains of 18% this year and 8% next.

Once more I see a stock that should provide steady and safe returns for decades to come, with very little chance of losing out in its key products and key markets. And I see the premium rating on the shares as justified.

If you just bought these two shares, I reckon you’d probably do better than a lot of investing professionals.

Alan Oscroft has no position in any of the shares mentioned. The Motley Fool UK owns shares of and has recommended Unilever. The Motley Fool UK has recommended Diageo. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes

More on Investing Articles

A handsome mature bald bearded black man in a sunglasses and a fashionable blue or teal costume with a tie is standing in front of a wall made of striped wooden timbers and fastening a suit button
Investing Articles

Is NIO stock the next Tesla?

The NIO share price is up by more than 100% in the past year. Might this Chinese EV firm be…

Read more »

Two business people sitting at cafe working on new project using laptop. Young businesswoman taking notes and businessman working on laptop computer.
Investing Articles

Is this the beginning of a stock market recovery?

Dr James Fox explores whether a stock market recovery is truly on the cards after the US struck a deal…

Read more »

Smiling white woman holding iPhone with Airpods in ear
Investing Articles

Up just 1%: what’s going on with Tesco shares now?

Dr James Fox takes a closer look at Tesco shares after the stock rose less than the rest of the…

Read more »

Rear view image depicting a senior man in his 70s sitting on a bench leading down to the iconic Seven Sisters cliffs on the coastline of East Sussex, UK. The man is wearing casual clothing - blue denim jeans, a red checked shirt, navy blue gilet. The man is having a rest from hiking and his hiking pole is leaning up against the bench.
Investing Articles

How much do I need in a Stocks and Shares ISA to reach a £2,027 monthly passive income?

The new financial year is under way and that means new allowances for the Stocks and Shares ISA! How much…

Read more »

UK coloured flags waving above large crowd on a stadium sport match.
Investing Articles

Why is everyone suddenly buying this dirt-cheap growth stock?

This beaten-down UK growth stock has suddenly become the centre of attention as investors target its recovery potential. The Iran…

Read more »

Finger clicking a button marked 'Buy' on a keyboard
Investing Articles

Why is everyone buying Rolls-Royce shares?

Rolls-Royce shares jumped 10% today, even giving mining stocks a run for their money as the FTSE 100 index suddenly…

Read more »

Shot of a senior man drinking coffee and looking thoughtfully out of a window
Investing Articles

Up 8%: what’s going on with Lloyds shares today?

Dr James Fox takes a closer look at one of the stock market's biggest gainers on Wednesday 8 April after…

Read more »

piggy bank, searching with binoculars
Investing Articles

Fresnillo share price rebounds as a FTSE 100 top mover after a 30% sell-off — what’s next?

The Fresnillo share price has surged today — Andrew Mackie asks whether this FTSE 100 mover is signalling a turning…

Read more »