Is Talktalk Telecom Group plc a better buy than BT Group plc after CEO resigns?

Should you dump BT Group plc (LON: BT.A) in favour of Talktalk Telecom Group plc (LON: TALK)?

| More on:

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

Talktalk (LSE: TALK) is as much as 7% higher today following news of its CEO’s resignation. Dido Harding has run the company for around seven years and will stand down in May. Investors seem to have reacted positively to the news, judging by the rising share price. Alongside this is a third quarter update which is generally in line with expectations. Could now be the right time to buy Talktalk ahead of sector peer BT (LSE: BT.A)?

A difficult period

Harding’s reign as Talktalk CEO has been rather mixed. On the one hand, she helped develop the company’s offering so that it has become one of the major quad-play operators. It has significant long-term growth potential due to its value proposition and relatively high flexibility in price plans compared to rivals. Furthermore, investment in its operations has created a more efficient business which is capable of delivering high profit growth in future years.

However, the company’s recent past has been negatively impacted by the hacking scandal. This severely weakened its share price and caused investor sentiment to remain low. Customer confidence in the business also took a hit and it could be argued that it has never truly recovered. As such, the change in CEO could be welcomed by the market through a higher share price in future months.

Contrasting fortunes

Today’s Q3 update from Talktalk is very different to that released recently by sector peer BT. The latter issued a profit warning thanks to problems with its Italian business. It will be investigated by Italian authorities and that’s likely to act as a drag on performance over the next couple of years.

Therefore, it seems relatively likely that BT’s share price will be held back to at least some degree by disappointing performance in one division. Coupled with this is a difficult outlook for the business in any case, since it’s seeking to integrate EE and manage possible changes at Openreach. Therefore, its outlook is uncertain.

In contrast to this, today’s update from Talktalk shows it’s performing as expected. Its revenue is around 5% lower than in the same quarter of the previous year, but this was anticipated since it has rolled out a number of lower priced plans. Looking ahead, it’s forecast to record a rise in earnings of 10% next year and 13% the year after. This puts it on a price-to-earnings growth (PEG) ratio of just 0.8, which indicates that its shares offer significant upside.

Of course, senior management changes always bring a degree of uncertainty. However, in Talktalk’s case it could represent a shift in investor sentiment and a feeling that the company will be allowed to move on from the hacking scandal. Although the current CEO has done a sound job overall, Talktalk could deliver improved performance in future. Given BT’s uncertain outlook, this suggests it’s a better buy than its industry peer.

Peter Stephens owns shares of TalkTalk Telecom Group plc. The Motley Fool UK has no position in any of the shares mentioned. We Fools don't all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

ISA coins
Investing Articles

Could an ISA be a good way to start investing?

Might an ISA be a suitable platform for someone who wants to start investing? Our writer explains a key reason…

Read more »

UK financial background: share prices and stock graph overlaid on an image of the Union Jack
Investing Articles

2 top growth stocks to consider for an ISA in April

The UK market is home to some fantastic under-the-radar growth stocks trading at very reasonable valuations. Here are two of…

Read more »

Warren Buffett at a Berkshire Hathaway AGM
Investing Articles

Could thinking like Warren Buffett help create a market-beating ISA?

Christopher Ruane zooms in on some aspects of Warren Buffett's investing approach he thinks could help an ambitious ISA investor…

Read more »

British pound data
Investing Articles

£10,000 invested in a FTSE 100 index tracker at the start of March is now worth…

Anyone who invested money in a FTSE 100 index tracker at the start of the month may wish to look…

Read more »

Chalkboard representation of risk versus reward on a pair of scales
Investing Articles

Should investors consider Rolls-Royce shares as war rocks global markets?

Investors who thought Rolls-Royce shares had grown too expensive might have second thoughts as Iran turmoil rattles the FTSE 100,…

Read more »

Young black woman walking in Central London for shopping
Investing Articles

Some lucky ISA investors could pick up £2,000 for free in the next month. Here’s how

The UK government is handing out free money to some ISA investors to help them save for retirement. Here’s a…

Read more »

DIVIDEND YIELD text written on a notebook with chart
Investing Articles

Is this the best time to buy dividend shares since Covid-19?

A volatile stock market gives investors a chance to buy shares with unusually high dividend yields. Stephen Wright highlights one…

Read more »

UK financial background: share prices and stock graph overlaid on an image of the Union Jack
Investing Articles

Are we staring at a once-in-a-decade chance to buy this beaten-down UK growth stock?

Investors couldn't get enough of this FTSE 100 growth stock, but the last 10 years have been pretty frustrating. Could…

Read more »