Are online stars Rightmove plc and Purplebricks plc now a safer bet than the housebuilders?

Does the post-Brexit pessimism surrounding the UK housing market provide an opportunity to snap up shares in Rightmove plc (LON: RMV) and Purplebricks plc (LSE: PURP)?

| More on:

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

Housebuilders such as Persimmon and Taylor Wimpey were among the worst hit shares following Britain’s vote to leave the EU. While some investors may already regard this as a buying opportunity, there’s the very real possibility that prices will continue to fall in the short-to-medium term, especially given yesterday’s news that UK construction saw its weakest performance for seven years in June.

Personally, I’m more interested in how the new wave of pessimism concerning the UK housing market may impact on related but far more expensive shares, such online property search giant Rightmove (LSE: RMV) and new-estate-agent-on-the-block Purplebricks (LSE: PURP).

Move on in

On 23 June, shares in Rightmove were trading at 4,225p. Today, they change hands for just 3,500p. While this fall won’t have been welcomed by existing investors, long-term holders have seen it all before.

In 10 years, Rightmove’s shares have increased by over 1,000%, demonstrating the incredible gains that investors can reap if they select the right companies to buy and hold for years rather than months. Don’t forget that this period included the financial meltdown in 2008 in which shares of UK housebuilders tanked. After following the market down for a year, Rightmove’s shares recovered and pursued a relentless rise upwards while the aforementioned companies were still finding their feet.  Perhaps history could repeat itself.

According to Stockopedia, the shares currently trade on a rolling price-to-earnings (P/E) ratio of 26. This is understandable when the £3.5bn cap’s history of annual double-digit earnings growth, sky-high operating margins, net cash position and 80% market share is considered. The well-covered dividend, while small at just over 1%, has also grown at a furious rate over the last few years.

Most investors would still regard this as a very expensive share to buy, even after the recent price fall. However, if the company continues to be pulled down by the negative sentiment now engulfing the UK’s housebuilders, I can see the investment case becoming very attractive indeed.

Build a position

Following a temporary dip, the share price of online estate agent Purplebricks has now almost recovered back to pre-referendum levels. Contrast that with the shares of traditional agent, Foxtons that have plummeted from a pre-Brexit 167p to 104p after declaring that its full year profits would be “significantly lower” than last year.

The resilience of the Purplebricks share price may be largely due to the high hopes investors have for the company and its disruptive business model. With a head start on the competition and plans to expand into Australia, this is certainly a company with a lot of potential. Although released before last month’s crucial vote, its first set of annual results were also excellent, with group revenues jumping by 448% and gross profits up by 427%. The fact that Purplebricks managed to generate 800,000 more visits to its site compared to the previous year is further evidence of how fast the industry is evolving.

Despite recent market volatility, shares in Purplebricks continue to be anything but a bargain. There’s also the fact that, by their very nature, growth companies can be weighed down by unrealistic expectations. Given that it only takes one disappointing update for a share price to collapse, it’s vital that prospective investors first consider their attitude to risk, financial goals, investing horizon and required rate of return before adding Purplebricks to their portfolios.  

Paul Summers owns shares in Purplebricks. The Motley Fool UK has recommended Rightmove. We Fools don't all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

The Milky Way at night, over Porthgwarra beach in Cornwall
Investing Articles

£15,000 invested in red-hot Scottish Mortgage shares 1 month ago is now worth…

Scottish Mortgage shares are having a moment, and Harvey Jones says it's mostly down to its exposure to Elon Musk's…

Read more »

UK financial background: share prices and stock graph overlaid on an image of the Union Jack
Investing Articles

Are IAG shares the ultimate FTSE 100 volatility play? 

IAG shares ended last week on a high, and has held up pretty well during the Middle East crisis. But…

Read more »

Abstract 3d arrows with rocket
Investing Articles

Will the stock market go off like a rocket on Monday?

Middle East turmoil is yet to trigger a full-blown stock market crash. Harvey Jones says the recent recovery could have…

Read more »

Young mixed-race woman jumping for joy in a park with confetti falling around her
Investing Articles

Here’s what £15,000 invested in Taylor Wimpey shares on Thursday is worth today…

Investors holding Taylor Wimpey shares finally had something to celebrate on Friday as the beaten-down FTSE 250 housebuilder rallied. What…

Read more »

Three generation family are playing football together in a field. There are two boys, their father and their grandfather.
Investing Articles

How much would it take to turn an ISA into a £1,000-a-month passive income machine?

Focusing on dividend shares in well-known, big companies, what would it take for someone to target a four-figure monthly passive…

Read more »

Female Tesco employee holding produce crate
Investing Articles

2 reasons a stock market crash could be a good thing!

Our writer does not know when the next stock market crash might arrive. But he hopes that, whenever it does,…

Read more »

Close-up image depicting a woman in her 70s taking British bank notes from her colourful leather wallet.
Investing Articles

How much do I need in a Stocks and Shares ISA to target a £13,400 annual income?

£13,400 is the minimum required income for retirement. But how big does a Stocks and Shares ISA need to be…

Read more »

Woman riding her old fashioned bicycle along the Beach Esplanade at Aberdeen, Scotland.
Investing Articles

Want to aim for £31,353 more than the State Pension? A SIPP could be the answer

The State Pension offers a safety net, but here’s why you could consider a Self-Invested Personal Pension (SIPP) for a…

Read more »