Are HSBC Holdings plc, RSA Insurance Group plc and Prudential plc value plays or value traps?

Should you buy or sell these three cheap stocks? HSBC Holdings plc (LON: HSBA), RSA Insurance Group plc (LON: RSA) and Prudential plc (LON: PRU).

| More on:

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

When investing, your capital is at risk. The value of your investments can go down as well as up and you may get back less than you put in.

Read More

The content of this article is provided for information purposes only and is not intended to be, nor does it constitute, any form of personal advice. Investments in a currency other than sterling are exposed to currency exchange risk. Currency exchange rates are constantly changing, which may affect the value of the investment in sterling terms. You could lose money in sterling even if the stock price rises in the currency of origin. Stocks listed on overseas exchanges may be subject to additional dealing and exchange rate charges, and may have other tax implications, and may not provide the same, or any, regulatory protection as in the UK.

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

With HSBC (LSE: HSBA) trading on a price-to-earnings (P/E) ratio of just 10.9, it appears to offer excellent value for money. After all, it’s one of the world’s largest banks and is financially sound with strong long-term growth potential.

However, HSBC continues to be relatively inefficient when compared to its sector peers. With operating costs spiralling and its top-line growth rate coming under pressure, many investors may wonder whether HSBC is in actual fact a value trap.

Despite these problems, HSBC appears to be a strong buy. That’s because it has superb growth potential in China and the rest of the Asian economy, with demand for lending set to rise and HSBC being well-positioned to benefit from this. Furthermore, HSBC is implementing cost-cutting measures as it seeks to become increasingly efficient and with its bottom line forecast to rise by 8% next year, it appears to be moving in the right direction.

So, while HSBC’s share price may have disappointed over the last year, with it being down by 28%, now could be an excellent time to buy it for the long term.

Attractive yield

Also offering excellent growth potential due to its exposure to the Asian economy is Prudential (LSE: PRU). Like HSBC, Prudential’s share price has fallen in the last year and it’s now 15% lower than it was a year ago. However, with rising incomes across the emerging world meaning that demand for financial services products is set to rise, Prudential’s diversified products and services mean that it could become a major player in a number of high-growth niches.

Certainly, Prudential isn’t without risk. Recent changes to its management team appear to have weakened investor sentiment somewhat, but with its shares having a P/E ratio of just 11.9, these risks appear to be more than adequately priced-in. And with Prudential forecast to increase dividends per share by 10% next year, its 3% yield could become increasingly attractive for income-seeking investors.

Dividend rises ahead?

Meanwhile, RSA (LSE: RSA) continues to record a stunning turnaround under its current management team. Management has been able to thrust RSA back into growing profitability, with the insurance company forecast to increase its bottom line by 44% in the current year and by a further 24% next year. Both of these figures have the potential to improve investor sentiment in RSA and with its shares trading on a price-to-earnings growth (PEG) ratio of just 0.5, it appears to be a value play rather than a value trap.

Additionally, RSA is forecast to increase its dividend by 36% next year. This puts it on a forward yield of 4% and with dividends being covered twice by profit, there’s significant scope for more rises over the medium-to-long term.

Should you invest, the value of your investment may rise or fall and your capital is at risk. Before investing, your individual circumstances should be assessed. Consider taking independent financial advice.

Peter Stephens owns shares of HSBC Holdings and Prudential. The Motley Fool UK has recommended HSBC Holdings. We Fools don't all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

Close-up of British bank notes
Investing Articles

Here’s how I’d target £130 per week in dividends from a Stocks and Shares ISA

Using a Stocks and Shares ISA as a dividend machine does not have to be hard work. Our writer explains…

Read more »

Warren Buffett at a Berkshire Hathaway AGM
Investing Articles

This 1 simple investing move accelerated Warren Buffett’s wealth creation

Warren Buffett has used this easy to understand investing technique for decades -- and it has made him billions. Our…

Read more »

Young woman working at modern office. Technical price graph and indicator, red and green candlestick chart and stock trading computer screen background.
Investing Articles

Down 6% in 2 weeks, the Lloyds share price is in reverse

After hitting a one-year high on 8 April, the Lloyds share price has suddenly reversed course. But as a long-term…

Read more »

Investing Articles

£3,000 in savings? Here’s how I’d use that to start earning a monthly passive income

Our writer digs into the details of how spending a few thousand pounds on dividend shares now could help him…

Read more »

Investing Articles

Here’s what dividend forecasts could do for the BP share price in the next three years

I can understand why the BP share price is low, as oil's increasingly seen as evil. But BP's a cash…

Read more »

Man writing 'now' having crossed out 'later', 'tomorrow' and 'next week'
Investing Articles

This FTSE 100 Dividend Aristocrat is on sale now

Stephen Wright thinks Croda International’s impressive dividend record means it could be the best FTSE 100 stock to add to…

Read more »

Investing Articles

3 shares I’d buy for passive income if I was retiring early

Roland Head profiles three FTSE 350 dividend shares he’d like to buy for their passive income to support an early…

Read more »

Investing Articles

Here’s how many Aviva shares I’d need for £1,000 a year in passive income

Our writer has been buying shares of this FTSE 100 insurer, but how many would he need to aim for…

Read more »