Is Reckitt Benckiser Group Plc A Better Buy Than Aviva plc And British American Tobacco plc Following Today’s Results?

Should you ditch Aviva plc (LON: AV) And British American Tobacco plc (LON: BATS) in favour of Reckitt Benckiser Group Plc (LON: RB)?

| More on:

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

When investing, your capital is at risk. The value of your investments can go down as well as up and you may get back less than you put in.

Read More

The content of this article is provided for information purposes only and is not intended to be, nor does it constitute, any form of personal advice. Investments in a currency other than sterling are exposed to currency exchange risk. Currency exchange rates are constantly changing, which may affect the value of the investment in sterling terms. You could lose money in sterling even if the stock price rises in the currency of origin. Stocks listed on overseas exchanges may be subject to additional dealing and exchange rate charges, and may have other tax implications, and may not provide the same, or any, regulatory protection as in the UK.

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

Today’s first quarter update from Reckitt Benckiser (LSE: RB) shows that the consumer goods company has made a strong start to the year. It’s on-track to meet full-year targets and delivered upbeat performance in Europe and North America despite some weakness in the US from anticipated retailer destocking due to the relatively weaker flu season.

Developing markets also saw impressive performance, with China and India continuing to provide a strong growth platform for the company. However, Brazil remains a challenge for Reckitt Benckiser owing to a weak economy, while Africa is also seeing a tough macroeconomic outlook but still offers excellent long-term growth prospects.

With Reckitt Benckiser currently having a yield of 2.1%, many investors will feel that it lacks sufficient income prospects to warrant investment. While this may be the case at the present time, the company pays out just 51% of its profit as a dividend, so there’s scope for shareholder payouts to rise at a faster rate than profit over the medium term. And with Reckitt Benckiser having excellent growth potential across all of its geographies, profit growth is likely to be very encouraging.

Superb yields

Of course, two stocks that offer superb yields right now are Aviva (LSE: AV) and British American Tobacco (LSE: BATS). As such, they seem to be better income buys, with Aviva yielding 5.5% and British American Tobacco having a yield of 3.8%.

With Aviva being in the midst of integrating its Friends Life acquisition, the company is undergoing a somewhat uncertain period. This means that the market is perhaps discounting Aviva’s valuation to some degree, with the life insurer trading on a price-to-earnings (P/E) ratio of just 9.3. This appears to be unjustly low and could rise over the medium-to-long term – especially as Aviva begins to deliver on the synergies that were a major reason for the deal. And with Aviva having a payout ratio of just 51%, there’s plenty of scope for dividend rises ahead – even if profitability does disappoint somewhat.

Similarly, British American Tobacco has excellent long-term income potential. That’s because it has tremendous pricing potential that should help it offset the gradual decline in cigarette volumes that has been a feature of the industry in recent years. When this is coupled with the potential for growth within the e-cigarette space, British American Tobacco’s future seems to be very bright even though regulatory action across the developed world is likely to hurt cigarette volumes yet further.

While the firm pays out more of its profit as a dividend than Aviva or Reckitt Benckiser, this shouldn’t be a cause for concern. Although 71% of profit is paid out each year, British American Tobacco’s sales are consistent and robust, while it’s a very mature business in a mature industry and so can afford less reinvestment than many of its index peers.

Should you invest, the value of your investment may rise or fall and your capital is at risk. Before investing, your individual circumstances should be assessed. Consider taking independent financial advice.

Peter Stephens owns shares of Aviva and British American Tobacco. The Motley Fool UK has recommended Reckitt Benckiser. We Fools don't all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

Young female business analyst looking at a graph chart while working from home
Investing Articles

Is Avon Protection the best stock to buy in the FTSE All-Share index right now?

Here’s a stock I’m holding for recovery and growth from the FTSE All-Share index. Can it be crowned as the…

Read more »

Investing Articles

Down 8.5% this month, is the Aviva share price too attractive to ignore?

It’s time to look into Aviva and the insurance sector while the share price is pulling back from year-to-date highs.

Read more »

Investing Articles

Here’s where I see Vodafone’s share price ending 2024

Valued at just twice its earnings, is the Vodafone share price a bargain or value trap? Our writer explores where…

Read more »

Businesswoman analyses profitability of working company with digital virtual screen
Investing Articles

The Darktrace share price jumped 20% today. Here’s why!

After the Darktrace share price leapt by a fifth in early trading, our writer explains why -- and what it…

Read more »

Dividend Shares

850 shares in this dividend giant could make me £1.1k in passive income

Jon Smith flags up one dividend stock for passive income that has outperformed its sector over the course of the…

Read more »

Investing Articles

Unilever shares are flying! Time to buy at a 21% ‘discount’?

Unilever shares have been racing higher this week after a one-two punch of news from the company. Here’s whether I…

Read more »

artificial intelligence investing algorithms
Market Movers

The Microsoft share price surges after results. Is this the best AI stock to buy?

Jon Smith flags up the jump in the Microsoft share price after the latest results showed strong demand for AI…

Read more »

Google office headquarters
Investing Articles

A dividend announcement sends the Alphabet share price soaring. Here’s what investors need to know

As the Alphabet share price surges on the announcement of a dividend, Stephen Wright outlines what investors should really be…

Read more »