Why Lloyds Banking Group plc Is A Better Buy Than HSBC Holdings plc & Virgin Money Holdings (UK) PLC

Lloyds Banking Group plc (LON:LLOY), HSBC Holdings plc (LON:HSBA) & Virgin Money Holdings (UK) PLC (LON:VM): A look at differences in strategy, credit quality, financial metrics and valuations.

| More on:

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

Here at The Motley Fool, many authors (including myself) are huge fans of Lloyds Banking Group (LSE: LLOY). I would like to think that we like it for good reasons, too. Profitability at Lloyds is returning to healthy levels, its balance sheet has been strengthened and the bank looks set to return to regular dividend payments.

However, critics point out that Lloyds’ shares trade at a premium to many of its peers and hefty PPI provisions continues to drag on earnings. In addition, the bank is highly exposed to the UK property market and is vulnerable to a rate hike by the Bank of England. Nevertheless, I still think the outlook for Lloyds remains positive, and it is a better buy than HSBC (LSE: HSBA) and Virgin Money Holdings (LSE: VM).

Domestic Scale vs Global Diversification

Domestic focus and global diversification are generally considered two distinct banking business model. Banks adopting the domestic focus model rely on building scale in one key market, in order to benefit from local economies of scale. This is of particular benefit in retail banking and Lloyds and Virgin Money are very much in this category.

On the other hand, HSBC is adopting the global diversification model. This strategy focuses on reducing earnings volatility by spreading risks across the world and taking advantage of global economies of scale. Global economies of scale are usually most beneficial for investment banking and wealth management markets.

Although both business models have their own advantages and disadvantages, domestic focus is generally the preferred model by many analysts today. Ever since the recession, banks with local scale have typically been more profitable, which explains why the shares of most domestically focussed banks trade at a premium to their diversified peers.

ROE and Valuations

When comparing between different banks, the most commonly used financial metric is the return on equity (ROE). This is because, bank that have higher ROEs (i.e. the more profitable ones) typically deserve to trade at more pricey valuation multiples.

 

Return on equity

(2015 estimate)

Price-to-book

Forward P/E

(2015 forecast)

Lloyds 15.3% 1.32 8.6
HSBC 8.2% 0.81 9.9
Virgin Money 8.0% 1.22 15.2

Here, we see why Lloyds trades at a higher price-to-book value than its two competitors. The greater profitability of Lloyds, as reflected by its return on equity, means it can generate more profit for every £1 in equity the bank holds. And, it is also important to note that although the bank trades at a premium on a price-to-book basis, it is actually cheaper than its two competitors on a forward price-to-earnings basis.

Another interesting point is that although Virgin Money is one of the larger challenger banks, it is not very profitable. This is partly due to the fact that it is holding excess capital, which it has yet to deploy efficiently. But this can be viewed as a positive, as it means the bank can afford to grow its loan book more quickly and pay greater returns to shareholders.

Near-Term Catalysts

Critics are concerned that provisions for legacy misconduct issues, most notably, PPI provisions, remain stubbornly high. And, this could continue to hurt the bank’s “actual” profitability and restrict the amount of capital available to make dividend payments. However, I see potential positive catalysts that should reduce the level of provisions going forward. PPI claims are already beginning to decline and the FCA, the UK financial regulator, has proposed to set a deadline for further claims by 2018.

Another positive for Lloyds (and Virgin Money) is the robustness of the UK economy and the property market. Although exposure to just one market is risky, the timing for being exposed to the UK market couldn’t get any better. Growth in much of Europe and Japan is sluggish, whilst emerging markets are slowing down fast. This will likely act as a drag on earnings growth for HSBC, as loan losses are projected to rise, whilst the bank would struggle to find new lending in a downturn.

Jack Tang has no position in any shares mentioned. The Motley Fool UK has recommended HSBC Holdings. We Fools don't all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

British pound data
Investing Articles

The red lights are flashing again for Lloyds’ share price! Here’s why

Lloyds' share price continues to defy gravity. But Royston Wild thinks it's only a matter of time before the FTSE…

Read more »

Aston Martin DBX - rear pic of trunk
Investing Articles

Aston Martin shares are now only 41p!

Aston Martin shares just dropped to around the 41p mark! Is this a brilliant buying opportunity or a stock that…

Read more »

Artillery rocket system aimed to the sky and soldiers at sunset.
Investing Articles

Up 325% in 5 years! But are BAE System shares still a no-brainer buy?

BAE Systems shares would have been a brilliant buy five years ago. But could they still offer excellent returns if…

Read more »

Investing Articles

How much do you need to invest each month into FTSE 100 shares to aim for a million?

Simply by putting a few hundred pounds a month into FTSE 100 shares, how might someone aim to become a…

Read more »

Close-up as a woman counts out modern British banknotes.
Investing Articles

£10,000 invested in BAE shares at the beginning of 2026 is now worth…

Paul Summers tips his hat to those who invested in BAE Systems shares when markets opened back up in January.…

Read more »

A senior man and his wife holding hands walking up a hill on a footpath looking away from the camera at the view. The fishing village of Polperro is behind them.
Investing Articles

What size ISA do you need for £250-a-week retirement income?

Harvey Jones outlines the advantages of investing in a Stocks and Shares ISA rather than leaving money in cash, and…

Read more »

Mature Caucasian woman sat at a table with coffee and laptop while making notes on paper
Investing Articles

£5,000 invested in Legal & General shares 5 years ago is now worth…

Harvey Jones crunches the numbers to show how much an investor would have earned from Legal & General shares lately,…

Read more »

Investing Articles

Just check out the latest bumper forecasts for Lloyds, NatWest and Barclays shares

Harvey Jones says Barclays shares have had a terrific year and there could be more action to come. So what's…

Read more »