Why I Was Right About Unilever plc (Strong Buy!) & Diageo PLC (Strong Sell!)

Buy Unilever plc (LON:ULVR) and sell Diageo PLC (LON:DGE) is the obvious recommendation this Fool has for you.

| More on:

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

Unilever (LSE: ULVR) and Diageo (LSE: DGE) reported their quarterly financial results on Thursday last week, when Diageo was down 3.6% on the day and Unilever ended the trading session up 2.6%. Trends were confirmed on Friday.

In short, Diageo is a bit troubled, while Unilever remains a solid investment at this economic juncture. 

Diageo & Unilever: So Similar, So Different, In A Way…

These two names are obvious candidates for a diversified portfolio — talking of which, I recently argued Diageo was not a name you should keep in your portfolio. 

“Instead, I’d replace it with Unilever,” I pointed out. There’s no problem if you haven’t followed my advice: you still have time to sell Diageo and buy Unilever, in my view. 

Firstly, the spirits maker operates in a much more volatile sector than Unilever, which is a consumer-goods company that will likely fetch a premium valuation for its assets should it decide to shrink. 

Secondly, Diego’s debt position and dividend policy may come under increased scrutiny if sales continue to fall at a fast pace. This is not to say that Diageo is doomed, of course, but management has a few problems to sort out, both in mature and emerging markets. 

Quarterly Results: Unilever Impresses

Unilever’s first-quarter sales came in above consensus estimates, which supported operating margins — it looks like Unilever still boasts strong pricing power and could also benefit from currency trends into 2016. Unilever could deliver value in different ways, and that reinforces a positive view on its shares. 

By contrast, Diageo’s third-quarter sales figures made for a grim reading almost everywhere, as emerging market weakness continues to weigh on its operating performance. If recent trends are confirmed, I think earnings estimates may soon to come down by 10% or so this year.

On Thursday, SABMiller‘s fourth-quarter results pushed the brewer’s stock up 1.4%. Friday was a good day of trading compared to rivals, too. 

Valuation: Diageo Is Expensive

Diageo is not a bargain. With forward earnings multiples at 22x and 19x for 2015 and 2016, respectively, it trades in line with Unilever, but the latter is delivering on its plan and its forward yield is higher at 3% — its dividend is also stronger than that of Diageo (2.7%), whose net leverage, incidentally, doubles that of Unilever.

Diageo’s equity is overpriced by 20% or so based on its adjusted core cash flow multiples. Of course, Diageo boasts much higher operating margins, but investors are currently focused on the right balance between growth and yield, neither of which provides complete reassurance, I’d argue. 

The average price target from brokers has fallen since early 2014, and downside is in the region of 7% to 15% to the end of the year, according to my estimates. If Diageo hits my short-term price target, it could end the year down more than 10% in 2015. 

By comparison, Unilever trades slightly above consensus, and is up 16% so far in 2015 — I think its shares could soon benefit from upbeat reviews from analysts. Unilever hit a record high of 3,087p on Thursday: a price target of between 3,400p and 3,500p is not overly optimistic in 2015, and that would mean a +34% performance for the year. 

Alessandro Pasetti has no position in any shares mentioned. The Motley Fool UK owns shares of Unilever. We Fools don't all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

Investing Articles

Is 2026 the year the Diageo share price bounces back?

Will next year be the start of a turnaround for the Diageo share price? Stephen Wright looks at a key…

Read more »

Investing Articles

Here’s my top FTSE 250 pick for 2026

UK investors looking for under-the-radar opportunities should check out the FTSE 250. And 2026 could be an exciting year for…

Read more »

Yellow number one sitting on blue background
Investing Articles

Here’s my number 1 passive income stock for 2026

Stephen Wright thinks a 5.5% dividend yield from a company with a strong competitive advantage is something passive income investors…

Read more »

Thoughtful man using his phone while riding on a train and looking through the window
Investing Articles

Should I sell my Scottish Mortgage shares in 2026?

After a strong run for Scottish Mortgage shares, our writer wonders if he should offload them to bank profits in…

Read more »

Woman riding her old fashioned bicycle along the Beach Esplanade at Aberdeen, Scotland.
Investing Articles

Down 35%! These 2 blue-chips are 2025’s big losers. But are they the best shares to buy in 2026?

Harvey Jones reckons he's found two of the best shares to buy for the year ahead, but he also acknowledges…

Read more »

A senior man and his wife holding hands walking up a hill on a footpath looking away from the camera at the view. The fishing village of Polperro is behind them.
Investing Articles

State Pension worries? 3 investment trusts to target a £2.6m retirement fund

Royston Wild isn't worried about possible State Pension changes. Here he identifies three investment trusts to target a multi-million-pound portfolio.

Read more »

Smiling white woman holding iPhone with Airpods in ear
Dividend Shares

4 dirt-cheap dividend stocks to consider for 2026!

Discover four great dividend stocks that could deliver long-term passive income -- and why our writer Royston Wild thinks they’re…

Read more »

Young mixed-race woman jumping for joy in a park with confetti falling around her
Investing Articles

These fabulous 5 UK stocks doubled in 2025 – can they do it again next year?

These five UK stocks have more than doubled investors' money as the FTSE 100 surges. Harvey Jones wonders if they…

Read more »