Why Tesco PLC Beats J Sainsbury plc & Wm. Morrison Supermarkets plc

Wm. Morrison Supermarkets plc (LON: MRW) bad, J Sainsbury plc (LON: SBRY) good, Tesco PLC (LON: TSCO) cheap.

| More on:

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

tesco2Tesco (LSE: TSCO) just goes from bad to worse, doesn’t it?

I mean, one bad Christmas doesn’t mean the UK’s biggest supermarket has lost its way, does it? Well, it’s looking like it did, with Tesco still not having managed to turn things round in the last couple of years. And there’s clearly worse to come, with no sign of a return to profit growth on the cards before the year to February 2017 at the earliest.

Buy when things look bad

But when things look like they can’t get any worse — they do!

On 29 August, Tesco released a profit warning and chopped its dividend by a swingeing 75%! I’ve said before that I expected a cut, but I didn’t imagine anything that bad. And to top it off, major investor Harris Associates, which held 3% of Tesco, has slashed its holding amid fears that new boss Dave Lewis’s strategy is too uncertain — but least Mr Lewis, fresh from the top job at Unilever‘s Personal Care division, has now joined the company a month earlier than planned.

And the share price slumped again, and now stands at just 228p. But has it gone too far?

Here’s a quick look at Tesco lined up against J Sainsbury (LSE: SBRY) and Wm Morrison (LSE: MRW), assuming that the 75% dividend reduction will be maintained through to 2016:

Year Tesco Sainsbury Morrison
EPS growth 2014 -5%  +6% -8%
P/E
10.4 9.6 9.5
Dividend Yield
4.4% 5.5% 5.4%
Dividend Cover
2.17x 1.90x 1.94x
EPS growth 2015*
-27% -7% -53%
P/E
11.0 10.3 14.9
Dividend Yield
1.4% 5.4% 7.4%
Dividend Cover
6.5x 1.80x 0.91x
EPS growth 2016* -3% -1% +17%
P/E
11.5 10.5 12.7
Dividend Yield
1.3% 5.4% 6.4%
Dividend Cover
6.47x 1.78x 1.22x

* forecast

On that score, I’m happy to rule out Morrisons as a contender right away. So it’s down to Tesco vs Sainsbury’s.

One down…

And although Sainsbury’s looks like a pretty good investment, the question is whether Tesco shares are oversold now — has the nation’s top food retailer finally hit the point of maximum pessimism?

I think it probably has (though I’ve thought that several times before), and I reckon there are some compelling reasons to buy as a recovery play now — albeit one not without risk. Tesco still has almost 30% of the UK’s groceries market, and it commands a 45% share of the online market. (That’s what you get by being first — eat your heart out, Morrisons.)

Tesco also has the clout, boosted by all that cash that it isn’t now going to pay out as dividends, to slash prices, dump ex-chief Philip Clarke’s initiatives, or whatever Dave Lewis thinks is the right thing to do.

Safe or adventurous?

So, for a safe supermarket investment, I’d go with Sainsbury’s — but I really can’t help thinking Tesco is finally at the “too cheap to ignore” level.

Alan Oscroft has no position in any shares mentioned. The Motley Fool UK owns shares of Tesco. We Fools don't all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

Two elderly people relaxing in the summer sunshine Box Hill near Dorking Surrey England
Investing Articles

Forget the FTSE 100 and come back after summer? Here’s my plan!

With the FTSE 100 moving around in a volatile way, should our writer just forget all about it for a…

Read more »

Young female hand showing five fingers.
Investing Articles

£20,000 invested in a Stocks and Shares ISA 5 years ago could now be worth…

The last five years have been something of a roller coaster for the markets. How would £20k in a Stocks…

Read more »

Man hanging in the balance over a log at seaside in Scotland
Investing Articles

Stock market correction: a once-in-a-decade chance to build big passive income?

Ben McPoland takes a closer look at a high-yield passive income stock from the FTSE 250 that investors have been…

Read more »

Portrait of elderly man wearing white denim shirt and glasses looking up with hand on chin. Thoughtful senior entrepreneur, studio shot against grey background.
Investing Articles

In volatile markets, could National Grid dividends be a safe haven?

National Grid offers a dividend yield well above the FTSE 100 and aims to keep growing its payout per share.…

Read more »

Finger clicking a button marked 'Buy' on a keyboard
Investing Articles

Down 25%, are Barclays shares simply too cheap to ignore?

Barclays shares have given up a chunk of their recent gains since the Middle East powder keg ignited. Should investors…

Read more »

Woman riding her old fashioned bicycle along the Beach Esplanade at Aberdeen, Scotland.
Investing Articles

How much would someone need in an ISA to target a £1,000 monthly second income?

Christopher Ruane explains how someone could use an empty Stocks and Shares ISA to target a four-figure monthly second income…

Read more »

Investor looking at stock graph on a tablet with their finger hovering over the Buy button
Investing Articles

Are investors taking a big gamble chasing Rolls-Royce shares higher and higher?

With Rolls-Royce shares having fallen back from their peak, the temptation to see this as a buying opportunity must be…

Read more »

Cargo containers with European Union and British flags reflecting Brexit and restrictions in export and import
Investing Articles

Down 70%, is Fevertree Drinks a share to consider buying at 815p?

Fevertree reported its 2025 earnings today and the investors liked what they saw. So is this a share to consider…

Read more »