J Sainsbury plc Shares Are Getting Close To Fair Value

The shares of J Sainsbury plc (LON:SBRY) are about to become attractive, but those of Wm. Morrison Supermarkets plc (LON:MRW) may offer more upside.

| More on:

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

In late May, I argued that the shares of Sainsbury’s (LSE: SBRY) should have been considered only if they had plunged to 285p. Back then, they traded at 344p. Now, they change hands at 309p. Sainsbury’s stock may soon deserve a serious look, in my opinion. There’s something you should know about Morrisons (LSE: MRW), too…

Sainsbury’s: In Bad Shape

The shares of the third largest food retailer in the UK are unlikely to rally any time soon, but the good news is that they are getting closer to fair value. That’s become apparent in recent weeks. Sainsbury’s shares trade at a low forward multiple of 5.8x adjusted operating cash flow, while their forward price to earnings ratio is about 11x. The shares of Sainsbury’s may seem properly priced — but are they? Well, I expect a further 10% downside to the end of the year.

Sainsbury's

Enter estimates for the next three years. The operating income of Sainsbury’s is expected to flat-line, while dividends and earnings growth is very unlikely to impress investors. Sainsbury’s is expected to cut its debt position by about £600m to £1.7bn over the period, which is a good thing, of course, although leverage isn’t problematic – growth prospects are. Sainsbury’s is expected to generate only £1.5bn of additional revenues by the end of 2017, which should add to its current revenue base of about £24bn. The bad news is that such a dreadful outcome could turn out to be a best-case scenario if like-for-like sales continue to drop. 

The problem is that Sainsbury’s, as opposed to Morrisons, is an unlikely takeover target. Moreover, market leader Tesco is more troubled, and as such, it’s a more appealing restructuring proposition than Sainsbury’s.

Morrisons: In Terrible Shape? 

Based on trading multiples for 2015, the shares of Morrisons – which are down more than 30% year-to-date — are more expensive than those of Sainsbury’s, but looking at trading multiples to value these retailers isn’t very helpful at this point in the business cycle.

morrisonsMore pressure on profits and margins is likely to persist, so neither Morrisons nor Sainsbury’s are appealing — with the big difference that if confidence in the food retail space makes a comeback, Morrisons shares will shine, in my opinion. Why? Because Morrisons may be taken over.

The retailer’s operational and financial hurdles could be a blessing for shareholders if they help speed up a change of ownership, I said on 8 May. The shares are down more than 10% since. More weakness would certainly be a blessing for shareholders now — because the cheaper the shares become, the more likely a takeover will be. Otherwise, there’s no other reason why either opportunistic or value investors should consider an investment in Morrisons right now. 

Alessandro Pasetti has no position in any shares mentioned. The Motley Fool owns shares in Tesco. We Fools don't all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

Man writing 'now' having crossed out 'later', 'tomorrow' and 'next week'
Investing Articles

The best time to buy stocks? It might be right now

Short-term issues that delay long-term trends create opportunities to buy stocks. And that could be happening right now with a…

Read more »

Queen Street, one of Cardiff's main shopping streets, busy with Saturday shoppers.
Investing Articles

Here’s why Next stock rose 5% and topped the FTSE 100 today

Next was the leading FTSE 100 stock today, rising 5%. Our writer takes a look at why and asks if…

Read more »

Renewable energies concept collage
Investing Articles

Up 458% in a year, could the Ceres Power share price go even higher?

Christopher Ruane reviews some highs and lows of the Ceres Power share price over the years and wonders whether the…

Read more »

Rolls-Royce's Pearl 10X engine series
Investing Articles

Are the glory days over for Rolls-Royce shares?

Rolls-Royce shares have soared in recent years. Lately, though, they have taken a tumble. Could there be worse still to…

Read more »

Group of friends meet up in a pub
Investing Articles

Are ‘66% off’ Diageo shares a once-in-a-decade opportunity?

Diageo shares have taken another hit in the early weeks of 2026. Are we looking at a massive bargain or…

Read more »

Investing Articles

Meet the UK stock under £1.50 smashing Rolls-Royce shares over the past year

While Rolls-Royce shares get all the attention, this under-the-radar trust has quietly made investors a fortune. But is it still…

Read more »

UK financial background: share prices and stock graph overlaid on an image of the Union Jack
Investing Articles

Down 19%, the red lights are flashing for Barclays shares!

Barclays shares have fallen almost a fifth in value as the Middle East war has intensified. Royston Wild argues that…

Read more »

Aviva logo on glass meeting room door
Investing Articles

After falling another 5%, are Aviva shares too cheap to ignore?

£10,000 invested in Aviva shares five years ago would have grown 50% by now. But what might the future hold,…

Read more »