My Verdict On Wm. Morrison Supermarkets plc: Buy, Hold or Sell?

Roland Head takes a closer look at the latest results from Wm. Morrison Supermarkets plc (LON:MRW).

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

Yesterday’s final results from Wm. Morrison Supermarkets (LSE: MRW) (NASDAQOTH: MRWSY.US) went down like a lead balloon, and the supermarket’s stock closed down by about 12% last night.

Always on the lookout for a contrarian bargain, I spent some time yesterday poring through the firm’s results, but I wasn’t tempted to catch this falling knife. In my view, Morrisons shareholders should be seriously worried — here’s why:

1) Earnings upset

Morrisons’ stunned analysts by cutting its underlying earnings forecast for the year ahead to between £325m and £375m. That’s less than half this year’s underlying profit before tax of £785m.

Assuming a middle case of £350m, Morrisons now trades on a forecast P/E of about 13.5 — only slightly lower than the FTSE 100 forecast P/E of 14.9. That’s not enough of a discount for me.

2) Dividend promises

Morrisons then sprung its second surprise on investors — a 10% increase in the total dividend, taking last year’s payout to 13.0p, which equates to a trailing yield of 6.4%.

That seemed reckless enough, given that Morrisons’ net gearing rose to 60% last year, but the firm then followed up with a promise to raise its dividend by at least 5% this year.

In the current market, yields of more than 6% tend to indicate a high level of risk, and I would be very surprised if Morrisons doesn’t cut its dividend this year.

morrisons3) Morrisons’ identity crisis

Perhaps worst of all is Morrisons’ identity crisis. On the one hand, Morrisons is belatedly entering the online and convenience store markets, and plans to (finally) introduce a loyalty card to address its shocking admissions that it has “limited knowledge” of its customers and that much of its promotional activity is “untargeted”.

On the other hand, CEO Dalton Phillips claims that Morrisons “overlaps with the discounters more than anyone else”. Certainly, my impression of its planned price cuts and in-store changes is that it’s trying to be a better, but still affordable alternative, to Aldi and Lidl.

Morrisons needs a clear vision, and I’m not sure it has one.

Buy, hold or sell?

In my view, Morrisons shares are fully valued at around 200p. Stock market folklore suggests that profit warnings come in three, and Morrisons has only issued two so far. What’s more, I’d be very surprised if it managed to keep its promise to increase the dividend this year.

My verdict? Buy Tesco instead.

> Roland owns shares in Wm. Morrison Supermarkets and Tesco. The Motley Fool owns shares in Tesco and has recommended shares in Morrisons.

More on Investing Articles

Black woman using smartphone at home, watching stock charts.
Investing Articles

£5,000 invested in BAE Systems shares a month ago is now worth…

BAE Systems shares have been among the FTSE 100's best performers in recent years. The question is, can the defence…

Read more »

A senior man and his wife holding hands walking up a hill on a footpath looking away from the camera at the view. The fishing village of Polperro is behind them.
Investing Articles

Here’s how a £20k ISA could generate £7,875 in monthly passive income

Have £20,000 ready to invest? Royston Wild explains how you could put this in a Stocks and Shares ISA to…

Read more »

Middle-aged white man wearing glasses, staring into space over the top of his laptop in a coffee shop
Investing Articles

By April 2027, £2,630 invested in Barclays shares could be worth…

Barclays shares have been flying. But what might happen to a chunk of money invested in the bank's stock over…

Read more »

Satellite on planet background
Investing Articles

MTI Wireless Edge: the 61p defence penny stock that’s delivered 10x the return of Rolls-Royce shares in 2026

Edward Sheldon has spotted a penny stock in the defence space that offers growth, value, dividend income, and share price…

Read more »

Happy woman commuting on a train and checking her mobile phone while using headphones
Investing For Beginners

Is this the biggest bargain in the FTSE 100 right now?

Jon Smith reviews a FTSE 100 stock that's fallen by 18% so far this year that he believes could be…

Read more »

Rolls-Royce's Pearl 10X engine series
Investing Articles

Will Rolls-Royce shares soar to £17.40 or sink to 900p?

Rolls-Royce shares have surged almost 90% in value over the last 12 months. Can the FTSE 100 company repeat the…

Read more »

A quiet morning and an empty Victoria Street in Edinburgh's historic Old Town.
Investing Articles

£10,000 invested in Scottish Mortgage shares 5 weeks ago is now worth…

Why have Scottish Mortgage shares displayed resilience in the FTSE 100 index since the war in Iran started a few…

Read more »

A pastel colored growing graph with rising rocket.
Investing Articles

How can I target £14,132 a year in dividend income from a £20,000 holding in this FTSE 250 dividend gem?

This FTSE 250 dividend heavyweight keeps generating market-beating yields, with forecasts of more to come as earnings momentum continues to…

Read more »