Why SSE PLC Is A ‘Buy’ Despite The BBC’s Relentless War On Its Billing Practices

Although the BBC seems to be hell-bent on waging a seemingly never-ending war on SSE PLC (LON: SSE), I still think that it is worth buying.

| More on:

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

It feels as though whenever I catch the BBC news in the evening, there is a story criticising the billing practices of utility companies such as SSE (LSE: SSE) (NASDAQOTH: SSEZY.US). The news item is almost wholly biased towards the viewpoint of the consumer, who continually complains about the cost of electricity and other utilities as well as the lack of transparency in the pricing structure.

Indeed, you would be hard-pressed to deduce from the news stories that many pensioners and pension funds are heavily invested in utilities such as SSE. What SSE takes with one hand, it gives back with the other.

Furthermore, the BBC often forgets to mention that the regulator, Ofgem, sets the pricing structure and framework within which utilities must operate. Onerous capital expenditure requirements set by the government to improve the UK’s green credentials mean that prices are likely to only go one way in future.

This is not the fault of the utility companies; they exist to serve their shareholders — all of whom are only too happy to receive an impressive yield of 5% when interest rates are at historic lows. Indeed, such a yield puts SSE at number 6 on the list of highest-yielding FTSE 100 stocks.

In addition, another major attraction of SSE is its commitment to match its dividend per share growth to RPI in future. This means that if quantitative easing and low interest rates do cause higher inflation in future years, shareholders will see the real value of their income protected.

Of course, for such a commitment, new investors must pay a slight premium to the market. SSE’s price-to-earnings (P/E) ratio is currently 14.6, which is slightly above the FTSE 1000 (13.7) but in line with the utilities industry group (14.5). For me, such a price is worth paying despite what the BBC’s ‘holier-than-thou’ news team may think of it.

Of course, you may be looking for other ideas in the FTSE 100 and, if you are, I would recommend this exclusive wealth report which reviews five particularly attractive possibilities.

All five blue chips offer a mix of robust prospects, illustrious histories and dependable dividends, and have just been declared by The Motley Fool as “5 Shares You Can Retire On“.

Simply click here for the report — it’s completely free!

> Peter does not own shares in SSE.

More on Investing Articles

Young mixed-race woman looking out of the window with a look of consternation on her face
Investing Articles

With stock market risks emerging, is now the time to consider the 60/40 portfolio?

The stock market could be in for a period of turbulence. Here’s a simple strategy that can help long-term investors…

Read more »

Bus waiting in front of the London Stock Exchange on a sunny day.
Investing Articles

Is a stock market crash coming? It’s not too late to get ready!

Christopher Ruane sees reasons to fear a coming stock market crash. Rather than tying to time it, he's hoping to…

Read more »

Investing Articles

Down 4% in 2026, is now the time to consider buying Nvidia shares

Has Nvidia become too big to keep growing? Or is the stock’s decline this year a chance to think about…

Read more »

Investing Articles

Is the party finally over for Rolls-Royce shares?

Rolls-Royce shares have made investors rich but momentum is slowing and the Iran conflict isn't helping. How worried should we…

Read more »

Asian man looking concerned while studying paperwork at his desk in an office
Investing Articles

7.8% dividend yield! A dirt-cheap UK income share to buy today?

I’m on the hunt for lucrative passive income opportunities, and this under-the-radar FTSE stock currently offers a whopping 7.8% dividend…

Read more »

Close-up image depicting a woman in her 70s taking British bank notes from her colourful leather wallet.
Investing Articles

3 passive income stocks tipped to soar 41% (or more) by 2027

One of these shares offering passive income is trading at a massive 79% discount to where City analysts think it…

Read more »

Mature Caucasian woman sat at a table with coffee and laptop while making notes on paper
Investing Articles

171,885 shares of this FTSE dividend star pays an income equal to the State Pension

Zaven Boyrazian calculates how many shares investors would have to buy to generate enough income to match the UK State…

Read more »

Finger clicking a button marked 'Buy' on a keyboard
Investing Articles

This stock’s the opposite of red-hot at the moment. But I reckon it could still be one to buy

The recent dramatic fall in the value of this FTSE 100 stock makes James Beard think it’s a stock to…

Read more »