Why SSE PLC Is A ‘Buy’ Despite The BBC’s Relentless War On Its Billing Practices

Although the BBC seems to be hell-bent on waging a seemingly never-ending war on SSE PLC (LON: SSE), I still think that it is worth buying.

| More on:

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

It feels as though whenever I catch the BBC news in the evening, there is a story criticising the billing practices of utility companies such as SSE (LSE: SSE) (NASDAQOTH: SSEZY.US). The news item is almost wholly biased towards the viewpoint of the consumer, who continually complains about the cost of electricity and other utilities as well as the lack of transparency in the pricing structure.

Indeed, you would be hard-pressed to deduce from the news stories that many pensioners and pension funds are heavily invested in utilities such as SSE. What SSE takes with one hand, it gives back with the other.

Furthermore, the BBC often forgets to mention that the regulator, Ofgem, sets the pricing structure and framework within which utilities must operate. Onerous capital expenditure requirements set by the government to improve the UK’s green credentials mean that prices are likely to only go one way in future.

This is not the fault of the utility companies; they exist to serve their shareholders — all of whom are only too happy to receive an impressive yield of 5% when interest rates are at historic lows. Indeed, such a yield puts SSE at number 6 on the list of highest-yielding FTSE 100 stocks.

In addition, another major attraction of SSE is its commitment to match its dividend per share growth to RPI in future. This means that if quantitative easing and low interest rates do cause higher inflation in future years, shareholders will see the real value of their income protected.

Of course, for such a commitment, new investors must pay a slight premium to the market. SSE’s price-to-earnings (P/E) ratio is currently 14.6, which is slightly above the FTSE 1000 (13.7) but in line with the utilities industry group (14.5). For me, such a price is worth paying despite what the BBC’s ‘holier-than-thou’ news team may think of it.

Of course, you may be looking for other ideas in the FTSE 100 and, if you are, I would recommend this exclusive wealth report which reviews five particularly attractive possibilities.

All five blue chips offer a mix of robust prospects, illustrious histories and dependable dividends, and have just been declared by The Motley Fool as “5 Shares You Can Retire On“.

Simply click here for the report — it’s completely free!

> Peter does not own shares in SSE.

More on Investing Articles

Night Takeoff Of The American Space Shuttle
Investing Articles

Should I buy Nasdaq stock Micron for my ISA after blowout Q2 earnings?

Nasdaq tech stock Micron is generating incredible revenue growth at the moment amid the AI boom. Yet it still looks…

Read more »

Hand flipping wooden cubes for change wording" Panic" to " Calm".
Investing Articles

Is it time to dump my shares ahead of an almighty stock market crash? Nah!

How should we cope with growing fears of a stock market crash? 'Keep Calm and Carry On' worked in 1939,…

Read more »

Business man pointing at 'Sell' sign
Investing Articles

As the FTSE 100 tanks, consider buying this cheap dividend stock with a 7.3% yield

The FTSE 100 index is in meltdown mode due to the spike in oil prices. This is creating opportunities for…

Read more »

Sun setting over a traditional British neighbourhood.
Investing Articles

UK investors should consider buying shares in Uber. Here’s why

Uber shares could be a great fit for long-term UK investors that are looking to generate capital growth, says Edward…

Read more »

This way, That way, The other way - pointing in different directions
Growth Shares

£1k invested in Rolls-Royce shares at the beginning of the year is currently worth…

Jon Smith points out how well Rolls-Royce shares have done so far in 2026, but issues caution when looking further…

Read more »

Finger clicking a button marked 'Buy' on a keyboard
Value Shares

It might not feel like it, but this is the time to think about buying stocks

The FTSE 100 isn’t the first place most investors look for quality growth stocks to consider buying. But Stephen Wright…

Read more »

A young woman sitting on a couch looking at a book in a quiet library space.
Investing Articles

How are Lloyds shares looking in March 2026?

Lloyds shares have taken a tumble in the last month. What has happened? And could this be a golden opportunity…

Read more »

piggy bank, searching with binoculars
Investing Articles

Are Barclays shares really 50% cheaper than HSBC right now?

Barclays shares are trading at a price-to-book ratio half that of rivals like HSBC. Ken Hall looks at what the…

Read more »