The N Brown (BWNG) share price is crashing: should I buy now?

The N Brown (BWNG) share price is falling on news of new legal woes. But this Fool reckons this online retailer could be a decent buy.

| More on:

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

When investing, your capital is at risk. The value of your investments can go down as well as up and you may get back less than you put in.

Read More

The content of this article is provided for information purposes only and is not intended to be, nor does it constitute, any form of personal advice. Investments in a currency other than sterling are exposed to currency exchange risk. Currency exchange rates are constantly changing, which may affect the value of the investment in sterling terms. You could lose money in sterling even if the stock price rises in the currency of origin. Stocks listed on overseas exchanges may be subject to additional dealing and exchange rate charges, and may have other tax implications, and may not provide the same, or any, regulatory protection as in the UK.

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

Shares in online fashion retailer N Brown Group (LSE: BWNG) are crashing today after the company warned of new legal problems. The BWNG share price has now fallen by almost 20% over the last month, although the stock is still up by 58% over the last year.

I’ve been keeping an eye on this stock as a potential value buy, but I’m concerned by today’s news. In this piece I’ll look at the risks and rewards on offer and explain why I can still see some attractions in this business.

New legal worries

N Brown is currently involved in a legal case with German insurer Allianz over historic sales of PPI insurance. The company offered PPI to its credit customers until 2014.

The case with Allianz is complex and the company says it isn’t able to estimate the likely costs it will face. However, Allianz is now expanding the scope of its claim against N Brown.

The insurer believes that if it’s successful, the new element of the claim alone could be worth up to £36m. That’s equivalent to last year’s operating profit for the whole business.

In addition to this, N Brown faces potential liabilities from the existing part of the claim. Added together, my view is that the risks posed by this legal action could keep the BWNG share price under pressure for some time yet.

A bargain share?

Although this legal case is a concern, N Brown shares already trade on a low price-to-earnings ratio of eight. I reckon the current share price factors in some bad news already. If the group’s ongoing turnaround is successful, then I can see some value in the stock at current levels.

The company has refocused its portfolio on core brands such as JD Williams and Simply Be. CEO Steve Johnson has also launched a new Home Essentials brand, which has helped lift the mix of homewares sold from 29% to 41% last year. I think this could be a profitable area of growth.

A £100m fundraising in 2020 also allowed the company to repay most of its debt, leaving the business with a much stronger balance sheet.

BWNG share price: insider buying

I can see another reason to be optimistic, too. The Alliance family, who founded N Brown, still owns more than 50% of the company’s shares. Recently, the family has been buying more shares.

This suggests to me that they’re confident in the company’s turnaround plan and expect better times ahead.

That’s my view too. Although I’m uncomfortable with the company’s legal liabilities, I’m sure these will be resolved in time. I don’t expect them to be unmanageable. At current levels, N Brown shares are priced at book value — unusually cheap for a retailer.

Buying the shares would give me part-ownership of an online retailer with sales of over £700m and a profitable consumer finance operation. 

If CEO Steve Johnson can update the company’s brands and return them to growth, I think the BWNG share price should be much higher in a couple of years’ time. Although this situation isn’t without risk, I see N Brown shares as a speculative buy for me today.

Should you invest, the value of your investment may rise or fall and your capital is at risk. Before investing, your individual circumstances should be assessed. Consider taking independent financial advice.

Roland Head has no position in any of the shares mentioned. The Motley Fool UK has no position in any of the shares mentioned. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

Investing Articles

1 FTSE dividend stock I’d put 100% of my money into for passive income!

If I could invest in just one stock to generate a regular passive income stream, I'd choose this FTSE 100…

Read more »

Young mixed-race woman jumping for joy in a park with confetti falling around her
Investing Articles

Forecasts are down, but I see a bright future for FTSE 100 dividend stocks

Cash forecasts for UK dividend stocks are falling... time to panic! Actually, no. I reckon the future has never looked…

Read more »

Young female analyst working at her desk in the office
Investing Articles

Down 13% in April, AIM stock YouGov now looks like a top-notch bargain

YouGov is an AIM stock that has fallen into potential bargain territory. Its vast quantity of data sets it up…

Read more »

Young Asian man drinking coffee at home and looking at his phone
Investing Articles

Beating the S&P 500? I’d buy this FTSE 250 stock for my Stocks and Shares ISA

Beating the S&P 500's tricky, but Paul Summers is optimistic on this FTSE 250 stock's ability to deliver based on…

Read more »

Passive and Active: text from letters of the wooden alphabet on a green chalk board
Investing Articles

2 spectacular passive income stocks I’d feel confident going all in on

While it's true that diversification is key when it comes to safe and reliable investing, these two passive income stocks…

Read more »

Investing Articles

The easyJet share price is taking off. I think it could soar!

The easyJet share price is having a very good day. Paul Summers takes a look at the latest trading update…

Read more »

Young mixed-race woman jumping for joy in a park with confetti falling around her
Investing Articles

9 stocks that Fools have been buying!

Our Foolish freelancers are putting their money where their mouths are and buying these stocks in recent weeks.

Read more »

Three signposts pointing in different directions, with 'Buy' 'Sell' and 'Hold' on
Investing Articles

As the Rentokil share price dips on Q1 news, I ask if it’s time to buy

The Rentokil Initial share price has disappointed investors in the past 12 months. Could this be the year we get…

Read more »