Sainsbury’s and Tesco shares are up 20% but look cheap. Should I buy  in May?

Tesco shares are soaring and rival Sainsbury’s is following suit. They offer generous dividends too. Should I buy them both?

| More on:

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

A mixed ethnicity couple shopping for food in a supermarket

Image source: Getty Images

I’m flabbergasted to see how well Tesco (LSE: TSCO) and Sainsbury’s (LSE: SBRY) shares have done this year. They’re on an absolute roll.

Since the start of the year, the Tesco share price has rocketed 22.22%, while Sainsbury’s is up 21.48%.

Measured over one year, they’re up 2.28% and 19.46%, respectively.

They’re flying high today

Investors might expect that kind of jump from a penny stock, but it’s quite something for the UK’s two biggest supermarkets, both big FTSE 100 players with market-caps of £20.39bn and £6.43bn respectively.

I’m particularly impressed given that conditions in the sector are so sticky right now. Both have had wafer-thin margins for years. Tesco’s is currently just 2.9%, while Sainsbury’s slices even thinner at 1.8%.

These are forecast to widen but only slightly – to 3.9% and 3.1% respectively. Companies in many other sectors would see that as a disaster, but supermarkets have huge fixed costs, with all those stores and staff.

I’ve talked up Tesco and Sainsbury’s on several occasions, but I’ve also had moments of doubt as German discounters Aldi and Lidl continue to munch into their market share.

Yet here they are today, delivering a rush of share price growth, with dividends on top. The recent share price hop has eaten into their yields, but Tesco is still forecast to pay income of 3.8% this year, covered twice by earnings. Sainsbury’s is forecast to yield an even juicier 4.9%, covered 1.7 times.

Naturally, dividends are never guaranteed and can be frozen, snipped or scrapped at any time. Tesco has frozen its dividend at 10.9p per share in 2023 while Sainsbury’s is also freezing its at 13.1p.

Tesco’s profits halved in 2023, although it still made £1bn. It expects profits to be flat this year. Yet management still felt able to announce a £750m share buyback. 

Sainsbury’s saw underlying profits before tax drop 5% to £690m, as it spend £560m battling to keep prices down in the cost-of-living crisis. It lifted guidance for this year, forecasting profit of £640m-£700m, beating consensus of £631m.

Another tough year ahead

While Aldi and Lidl remain a threat, it’s worth noting that Tesco and Sainsbury’s still have market share of 27% and 14.9% respectively, Kantar says.

Naturally, I wish I’d filled my basket with these two stocks at the start of the year, but that moment has passed. Should I purchase them today?

Both look decent value, trading at 12.6 and 11.9 times earnings respectively, although of course that’s not as cheap as they were.

While their share prices have soared this year, over five years Tesco and Sainsbury’s are down 8.66% and 8.76%. So their recent share price success isn’t exactly typical and I’d be surprised if they jumped another 25% in short order. This remains a competitive sector. Shoppers are under the cosh, and inflation isn’t beaten yet. 

I’d gladly hold both Tesco and Sainsbury’s in my portfolio, but I’d rather buy them after a dip than a spike. There are a few FTSE 100 dividend stocks I’d like to buy in May, and I can’t afford to purchase all of them.

Harvey Jones has no position in any of the shares mentioned. The Motley Fool UK has recommended J Sainsbury Plc and Tesco Plc. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

DIVIDEND YIELD text written on a notebook with chart
Investing Articles

£5,000 buys 1,938 shares in this 8.4%-yielding passive income stock!

An investment of £5,000 in this amazing passive income stock could generate £422 in dividends this year. And things could…

Read more »

Night Takeoff Of The American Space Shuttle
Investing Articles

A red-hot UK growth name to consider buying in a Stocks and Shares ISA

With exposure to data centres, defence, and nuclear power, is Avingtrans an under-the-radar steal for a Stocks and Shares ISA?

Read more »

Businessman hand stacking up arrow on wooden block cubes
Investing Articles

Meet the FTSE 250 firm that’s averaged 32% annual growth since 1982

The FTSE 250's home to one of the UK’s most impressive growth stories. But while it owns well-known brands, most…

Read more »

ISA coins
Investing Articles

How much do I need in an ISA to aim for a £500 monthly second income?

Looking to unlock a chunky second income from an ISA within 10 years? James Beard explains how this might be…

Read more »

Businesswoman calculating finances in an office
Investing Articles

What the numbers aren’t telling investors about the S&P 500… yet

Concerns about software disruption have been holding the S&P 500 back this year, but sales and margins look very strong.…

Read more »

happy senior couple using a laptop in their living room to look at their financial budgets
Investing Articles

The State Pension is unsustainable! I’m buying UK shares to protect myself

With the long-term outlook of the UK State Pension in doubt, I’m buying UK shares in a SIPP to build…

Read more »

Finger clicking a button marked 'Buy' on a keyboard
Investing Articles

At 97.5p, is Lloyds a stock to buy now?

Lloyds Banking Group shares are changing hands for 14% less than their 52-week high. Is it now a stock to…

Read more »

A mature woman help a senior woman out of a car as she takes her to the shops.
Investing Articles

3 steps to turn a £20k ISA into a potential £2,240+ yearly second income

By following three simple steps, a brand new £20,000 Stocks and Shares ISA can go on to unlock a chunky…

Read more »