Barratt buys Redrow: is this a once-in-a-decade chance to buy cheap shares?

Barratt shares are down and Redrow shares are up following the news of a takeover. Is this a chance to buy cheap shares or one to avoid?

| More on:

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

Customers being shown around a house in progress

Image source: Redrow plc

The UK housing market needs more consolidation. Does anyone think that? Perhaps not, but it’s what’s happening as Barratt Developments (LSE: BDEV) announced a takeover of Redrow (LSE: RDW) this week. Redrow shares jumped on the news and Barratt shares dropped.

Some might look at this as a once-in-a-decade buying opportunity. Some might want to steer clear. Personally, I think there’s a bigger concern that few are talking about. Let me explain. 

The housing sector is in something of a crisis. The shares of housebuilders crashed after Covid. Barratt shares fell by over 60%. Redrow by over 50%. The sector is struggling and housing stocks are trading for discounts not seen in over 10 years.

The general reasons for this are macroeconomic factors. Inflation has pushed building costs up. Interest rates have made mortgages expensive. House prices have fallen too.

This squeeze on margins has led to housebuilders, well, building fewer houses. Barratt completed 28% fewer in the first half. Redrow didn’t mention completions but revenue was down 24%, so I’d assume a drop there too.

The situation

So here’s the situation. Our country is crying out for more homes to be built and a handful of large housebuilders are choosing to build less. 

Now throw this deal into the mix. This takeover would consolidate the second-biggest housebuilder and the seventh-biggest. The new company would boast a market value of around £7bn and be the biggest company of its kind in the UK. 

Would this be good for home buyers? Probably not. And this is where the Competition and Markets Authority (CMA) enters the scene. The CMA will be scrutinising this acquisition and choosing whether to approve it or not. 

Barratt management hopes to get this deal over the line within 18 months. That’s a fair chunk of time for the housing crisis to worsen and even for politicians to wade in. Keir Starmer has already spoken of “getting Britain building again”. 

In short, this takeover has plenty of hurdles to clear.

I think the markets agree. Barratt plans to buy Redrow shares at a 27% premium but the shares are only up 13% since the announcement. Investors clearly don’t think it’s a done deal. 

A buy?

Let’s say the deal goes through. Would either Barratt shares or Redrow shares be a good buy now?

Well, the benefits are claimed to be £93m recurring efficiency improvements. However, Barratt is paying a £675m premium to acquire Redrow. So, all else being equal, we’re looking at seven years to see any benefit. 

On the plus side, Redrow boasts one of the best reputations for premium houses. I see the brand complementing Barratt’s existing products well. 

However, there’s far too much uncertainty here on the whole. I’ll sit this one out.

John Fieldsend has no position in any of the shares mentioned. The Motley Fool UK has recommended Redrow Plc. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

Close-up of a woman holding modern polymer ten, twenty and fifty pound notes.
Investing Articles

How long might a Stocks and Shares ISA take to earn a £950 monthly second income?

Christopher Ruane explains how someone could seek to turn a Stocks and Shares ISA into a source of monthly passive…

Read more »

British pound data
Investing Articles

Get yourself ready for a violent stock market crash!

The FTSE 100 is sinking, raising fears of a fresh stock market crash. What are you doing about it? Here's…

Read more »

ISA Individual Savings Account
Investing Articles

Hands up, who’s dreaming of a million in a Stocks and Shares ISA?

How to make a million in a Stocks and Shares ISA, that's what headlines keep banging on about. Let's look…

Read more »

British Pennies on a Pound Note
Investing Articles

OK, who’s dreaming of making a million from red-hot penny shares?

Investors in penny shares can sound like the most upbeat optimists there are. It can work, but hopes need to…

Read more »

Three generation family are playing football together in a field. There are two boys, their father and their grandfather.
Investing Articles

Could this ultra-high-yielding FTSE 100 passive income gem quietly fund my retirement?

With rising payouts, strong cash generation and impressive earnings forecasts, this FTSE 100 dividend gem may be developing into a…

Read more »

Black woman using smartphone at home, watching stock charts.
Investing Articles

What next for the Greggs share price after 2025 sales growth?

Investors got a bit ahead of themselves with enthusiasm for the Greggs share price in recent years. How does it…

Read more »

Investing Articles

Why value shares are outperforming growth stocks in 2026

The smart money's expecting a rotation into value shares to continue over the next 12 months. But is this where…

Read more »

Man hanging in the balance over a log at seaside in Scotland
Investing Articles

FTSE 250 underdog with 7% dividend yield: could this turnaround play deliver big?

Andrew Mackie spotlights a lesser-known FTSE 250 stock with a 7% dividend and potential long-term growth, highlighting early signs of…

Read more »