Can the stock market continue its strong performance into 2026?

Will the stock market power ahead next year — or could its recent strong run come crashing down? Christopher Ruane shares his take — and his action plan.

| More on:

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

Image source: Getty Images

Coming into 2025, there were good reasons to be nervous about what might happen in the stock market.

We have certainly seen some bumps along the way this year, including a stock market correction in April following unexpected shifts in US tariff policy.

But so far, 2025 has seen the stock market perform strongly.

The FTSE 100 has repeatedly hit new all-times highs. It is up 17% so far this year.

Stateside, the S&P 500 is up by the same amount – and last week broke its all-time record level.

Can that momentum carry on into 2026?

An uncertain reckoning

I think it can do. Whether it will, however, remains to be seen.

That might sound like I am sitting on the fence. But I think there is a justifiable argument on both sides of that fence.

The idea of further gains can make sense given what we have seen this year – strong stock market performance even within the context of a fairly modest economic performance overall.

If 2026 sees key economies like the US return to strong growth, that could give the stock market further impetus, in my view.

From a glass half empty perspective though, perhaps that strong stock market performance this year unaccompanied by a similarly robust economic performance could mean that the market’s valuation is getting harder to justify.

Added to that is the risk that the huge AI-related boom we have seen in some leading stocks this year is simply unsustainable.

Looking for individual bargains

Time will tell.

To some extent, what happens to the wider market is not critical for me anyway, as I am not investing in the market as a whole.

Rather than, say, putting money into an index tracker fund, I prefer on approach based on owning a suitably diversified portfolio of individual shares.

Why do I like this approach of buying individual shares?

Buying individual shares lets me try and filter out what I see as bad shares that might exert a downward drag on the performance of the market overall.

Instead, I can focus on situations where I see a mismatch between what I think is a brilliant business and how the stock market currently values it.

Down 47%, but I like it!

As an example, one share I have been buying repeatedly this year is Lululemon Athletica (NASDAQ: LULU).

Its shares jumped at the end of last week on news that the chief executive will step down.

When a share jumps because the boss is going to leave, that is often a sign of shareholder frustration (and relief)! Even after that jump though, the Lululemon share price is still 47% lower than it was at the start of the year.

That reflects weakening sales in the company’s key North American market. Growing competition from rivals like Alo and the threat of falling disposable incomes mean the pricey yoga outfit maker needs to sort out its North American performance as soon as possible.

But its global business is growing fast — and has lots more growth opportunities. The Lululemon brand remains strong and gives the company a lot of pricing power.

From a long-term perspective, I see its current stock market valuation as a potential bargain.

C Ruane has positions in Lululemon Athletica Inc. The Motley Fool UK has recommended Lululemon Athletica Inc. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

Solar panels fields on the green hills
Investing Articles

This ultra-high-yield UK stock just cut its dividend by 50%! Time to buy?

Normally a dividend stock cutting its payout in half is a sign to run for the hills. But does the…

Read more »

Investor looking at stock graph on a tablet with their finger hovering over the Buy button
Investing Articles

Seeking stock market bargains? 3 dividend stocks with 5%+ yields to consider

Looking for high-yield dividend heroes? Royston Wild reveals three stock market bargains he thinks are too cheap to ignore right…

Read more »

Investing Articles

See what £15,000 invested in BAE Systems shares 1 month ago is worth today

Most people will have expected BAE Systems shares to have climbed following the war in Iran. Harvey Jones examines what's…

Read more »

One English pound placed on a graph to represent an economic down turn
Investing Articles

What’s gone wrong with Lloyds shares to trigger a shock 15% slump?

Lloyds Bank shares have seen the wheels come off their steady upwards ride as conflict in the Middle East rages.…

Read more »

Black woman using smartphone at home, watching stock charts.
Investing Articles

Is today’s market volatility a once-in-a-decade chance to buy UK value stocks?

As stock market wobble, FTSE 100 value stocks look even better value. Harvey Jones picks out some cut-price companies to…

Read more »

UK financial background: share prices and stock graph overlaid on an image of the Union Jack
Investing Articles

How much do I need in an ISA to earn £1,000 monthly from UK shares?

UK shares are getting more and more popular to help investors reach passive income goals. Here are a few possibilities…

Read more »

Two business people sitting at cafe working on new project using laptop. Young businesswoman taking notes and businessman working on laptop computer.
Investing For Beginners

Is Aston Martin going to be a penny share by the end of this year?

Jon Smith explains his concerns around Aston Martin following the latest results, and mulls whether the company is on the…

Read more »

UK financial background: share prices and stock graph overlaid on an image of the Union Jack
Investing Articles

Legal & General share price slumps 6%! What on earth has happened?

Legal & General's share price plummeted on Wednesday (10 March). Does this provide an attractive dip-buying opportunity for investors?

Read more »