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What’s worse than a stock market crash?

A lot of investors think the stock market looks expensive. But Stephen Wright says they should be more concerned about what happens if prices don’t come down.

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UK financial background: share prices and stock graph overlaid on an image of the Union Jack

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A lot of investors are talking about the possibility of a stock market crash. But I don’t think that would be the end of the world – in fact, I can think of something much worse.

I agree that share prices look high right now, at least in certain sectors. A big drop however, could signal a once-in-a-decade opportunity to get rich. 

Costco

Five years ago, shares in Costco Wholesale Corp (NASDAQ:COST) were trading at $374. That implied a price-to-earnings (P/E) ratio of 41 – higher than Apple or Alphabet

If the stock had stayed at the same price, the firm’s earnings growth means it would now be trading at a P/E multiple of around 20. That’s high, but I don’t think it’s unreasonable. 

But Costco shares haven’t stayed where they are – they’re up 130%. And they’ve never really traded at a P/E ratio below 32, even when share prices have been under pressure. 

If the stock had crashed, investors might have had a chance to buy it at an attractive multiple. But this hasn’t happened and that means buying has always come with a significant risk. 

Share prices

High share prices give investors a dilemma. They can either buy at perhaps-unjustified levels and hope prices stay up for long enough to let profits catch up, or they can wait and hope for a crash. 

The trouble is, both of those involve hoping, which I don’t see as a legitimate investment strategy. Fortunately, there’s another option available to investors.

Even when high valuations in some sectors make the stock market as a whole look expensive, there are often opportunities somewhere. The challenge for investors is tracking them down.

Fortunately for UK investors, I don’t think they have to look far. There’s at least one in the FTSE 100 that jumps out me as a stock worth considering right now.

Bunzl

Bunzl‘s (LSE:BNZL) a FTSE 100 distributor of non-food consumables. That means things like disposable tableware, carrier bags, packaging, and safety equipment. 

The stock’s down 25% this year, mostly due to weak demand in the US. But some operational missteps in its shift to own-brand products didn’t exactly help matters.

This highlights the fact that no stock’s without risk and a US recession is an ongoing threat. The firm however, seems to have got things back on track relatively swiftly. 

Bunzl’s strategy of acquisitions to drive growth has been a rewarding one for shareholders. And a fragmented market means I think there’s a good chance it continues for some time.

Finding opportunities

Investors looking to buy shares should welcome a stock market crash. Lower prices would likely create opportunities that don’t come around often in the normal course of business.

I think it would be far worse if the overvalued parts of the market stayed expensive until company fundamentals catch up. That would make buying risky.

I’ve got a list of shares I’m looking to buy if the stock market crashes. But I also think there are good enough opportunities for me to take advantage of while I wait for that to happen.

Stephen Wright has positions in Apple and Bunzl Plc. The Motley Fool UK has recommended Alphabet, Apple, and Bunzl Plc. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

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