Share your opinion and earn yourself a free Motley Fool premium report!

We are looking for Fools to join a 75 minute online independent market research forum on 15th / 16th December.

To find out more and express your interest please click here

Greggs shares: it can’t go on like this, can it?

It can… Dr James Fox isn’t overly optimistic about Greggs shares. The stock has lost nearly half its value over the past 12 months.

| More on:

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

Middle-aged Caucasian woman deep in thought while looking out of the window

Image source: Getty Images

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

I don’t know what inspired the Mick McCarthy reference in the title, but sadly, I’m not very optimistic about Greggs (LSE:GRG) shares.

And while I feel for the company and everyone who may benefit from an elevated share price, it’s great to see the stock return to more manageable valuation multiples.

On a forward basis, the price-to-earnings ratio falls to about 13 times 2025 earnings, dropping further to 12.4 times in 2026 and 11.8 times in 2027.

Similarly, enterprise value-to-EBITDA multiples decline from roughly 6 times in 2025 to 5.5 times in 2026 and 5.1 times in 2027.

This highlights a more reasonable valuation versus the 25 times earnings we saw in mid-2024.

That said, growth remains modest. 

Earnings per share are forecast to rise slowly from 124.8p in 2025 to 138.7p in 2027, reflecting broader UK retail pressures. 

Dividend growth is also limited, hovering around 4%, while net debt is projected to exceed £430m — this is around 20% of the company’s market cap.

What’s wrong with the valuation?

There’s nothing particularly unattractive about the company’s valuation, but there’s nothing to excite me either.

The dividend yield is certainly stronger than it used to be. I’m just not sure if that’s enough of a catalyst to take the share price upwards.

And the current earnings trajectory certainly isn’t going to push the share price upwards. In fact, a dividend and net debt adjusted price-to-earnings-to-growth (PEG) ratio indicates a significant overvaluation.

But the PEG ratio is typically used for growth-focused stocks, and maybe Greggs isn’t a growth-focused stock anymore.

It’s not easy out there

Let’s be fair, though.

It’s not easy for UK businesses out there. The UK government has piled additional pressure on companies with higher labour costs.

This compounds issues like the world’s highest energy costs, regulatory burdens, and additional uncertainties related to potential tax hikes in the coming budget.

And more generally the economy isn’t red hot. Things are okay, but business and consumers up and down the country are under pressure.

Running a small soft drinks business — Sumacqua — myself, I can only attest to the challenges. Cafes and bars aren’t booming.

No room to grow

Greggs faces a strategic challenge in staying on trend as consumer preferences shift towards healthier, higher-protein and lower-carb options.

While the company is responding with its new GLP-1-friendly menu for customers using weight-loss drugs, its core offering of pastries and sausage rolls still positions it outside the health-conscious mainstream.

Moreover, Greggs has already achieved near-saturation in the UK, with outlets on most high streets, retail parks, and service stations.

International expansion has been attempted and failed. And domestic growth will depend on incremental innovations such as evening trading and delivery.

Without a clear avenue for meaningful expansion, long-term growth prospects appear constrained. This is reflected in the earnings trajectory.

Ok, so what’s the conclusion? Well, I believe investors could find better options elsewhere.

James Fox has no position in any of the shares mentioned. The Motley Fool UK has recommended Greggs Plc. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

Young woman holding up three fingers
Investing Articles

Want to start investing in 2026? 3 things to get ready now!

Before someone is ready to start investing in the stock market, our writer reckons it could well be worth them…

Read more »

Investing Articles

Can the stock market continue its strong performance into 2026?

Will the stock market power ahead next year -- or could its recent strong run come crashing down? Christopher Ruane…

Read more »

Businessman hand stacking money coins with virtual percentage icons
Investing Articles

Here’s how someone could invest £20k in an ISA to target a 7% dividend yield in 2026

Is 7% a realistic target dividend yield for a Stocks and Shares ISA? Christopher Ruane reckons that it could be.…

Read more »

A quiet morning and an empty Victoria Street in Edinburgh's historic Old Town.
Investing Articles

How little is £1k invested in Greggs shares in January worth now?

Just how much value have Greggs shares lost this year -- and why has our writer been putting his money…

Read more »

Businessman using pen drawing line for increasing arrow from 2024 to 2025
Investing Articles

This cheap FTSE 100 stock outperformed Barclays, IAG, and Games Workshop shares in 2025 but no one’s talking about it

This FTSE stock has delivered fantastic gains in 2025, outperforming a lot of more popular shares. Yet going into 2026,…

Read more »

Close-up of British bank notes
Investing Articles

100 Lloyds shares cost £55 in January. Here’s what they’re worth now!

How well have Lloyds shares done in 2025? Very well is the answer, as our writer explains. But they still…

Read more »

Thoughtful man using his phone while riding on a train and looking through the window
Investing Articles

How much do you need in an ISA to target £2,000 a month of passive income

Our writer explores a passive income strategy that involves the most boring FTSE 100 share. But when it comes to…

Read more »

Investing Articles

£5,000 invested in a FTSE 250 index tracker at the start of 2025 is now worth…

Despite underperforming the FTSE 100, the FTSE 250 has been the place to find some of the UK’s top growth…

Read more »